题干

   The new study shows that we spend more time using the mobile Internet to read newspapers and magazines or do some other things. According to the Interactive Advertising Bureau(IAB),the average European spends 4.8 hours reading newspapers and magazines but 1.6 hours more using the mobile Internet per week.

The IAB questioned 15,000 people in 15 European countries, looking at how people were using the Internet and its influence on their everyday lives. It found that the mobile Internet is increasingly finding its way into the public awareness. Over 71 million Europeans now have Internet access on their mobile phones. In the UK, 10 million people now access the Internet through their mobile phones and spend 6.3 hours doing so per week averagely.

Unsurprisingly, young generations in the UK are leading the way, with nearly half of the country's 16-to 24-year-olds and a quarter of 25-to 34-year-olds using the Internet, spending 6.5 and 6.2 hours online each week.

Entertainment plays a main role in our mobile Internet lives,with one in five British people using their phones for online games,a third listening to the online radio and 39 percent watching films,TV or other videos at least once a week. One third of those using an Internet phone said they received videos,images or other multimedia on their mobile,and 61percent said they passed on the contents they had received.

From a communication point of view,80 percent of those questioned agreed that the Internet had made it easier for them to stay in touch with friends and family.

Alison Fennah,director of the IAB,said the use of the mobile Internet had come to the point that marketers should be looking to strategies(策略)that connect them with consumers more effectively. "Better tools as well as improved consumer motivation that start coming together in 2011 can make a great difference to extending the online experience," Fennah said.

【小题1】How long does a European spend on the mobile Internet per week according to the IAB?
A.6.4hours.B.6.2hours.
C.4.8hours.D.1.6 hours.
【小题2】What do people mainly use the mobile Internet for?
A.Communication.B.Entertainment.
C.Study.D.Advertising.
【小题3】It can be known from the passage that __________.
A.more than half of the people in the UK use the mobile Internet
B.the Internet is the most effective way to stay in touch with friends and family
C.the UK has the largest number of people who use the mobile Internet in Europe
D.better tools and improved consumer motivation help extend the online experience
【小题4】The author wrote the passage to tell us __________.
A.how to use mobile phones to surf the Internet
B.newspapers and magazines will disappear soon
C.more and more people use the Internet in Europe
D.how the Internet influences our daily lives
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同类题1

   Today it is common to see people who walk about with colored wires hanging from their ears wherever they go. They move about in their personal bubbles, sometimes unaware of what’s happening around them. 【小题1】 Outside life is shut out. So are you one of “them”?

For me, walking around in my own personal bubble is perfect. 【小题2】 What’s even better, wearing earphones seems to give a signal to people which says, “I’m not available for chatting at the moment!”

Suppose, you’re at work and about to make an incredible breakthrough, but a colleague suddenly turns up. At this precise moment, the slightest disturbance would break your concentration. 【小题3】 Once again, those wires hanging from your ears would be sure to give that “Go away!” signal.

【小题4】It’s probably part of the growing up stage when they just want to ignore their whole family. While their mothers give them lectures about why they should do their homework, they can just turn up the volume on their MP3 player, smile, and say “Yes, Mum.” Problem solved.

Pretty soon, not only will we have pretty colored wires hanging from our ears—but also our brains will be directly plugged into some new high-tech instruments. We’ll be in a virtual(虚拟的) world, communicating with everyone else, or choosing not to, as we like. In this world, we will all be permanently plugged in. 【小题5】 And they are changing our social habits along the way.

In the end, there is a thin line between using technology as a tool for making life better and being a slave to it! It’s so strange—suddenly, I don’t feel like wearing my earphones anymore.

A.Our instruments are changing quickly.
B.I also have wires hanging from my ears.
C.In the home situation, teenagers love these wires.
D.I don’t have to deal with the noise from the environment.
E.After all, I am listening to my favorite music and would rather not be disturbed.
F.Listening to music through earphones is the perfect way to ignore such interruptions.
G.They walk around in their own spaces, with their personal “digital noise reduction systems”.

同类题2

   “The grass looks greener on the other side of the fence.” That’s an old saying in English. It means that other places often look better, more interesting than the place where you live. “Let’s go to KFC for dinner and then watch some Japanese cartoons!” We all know it: more and more Chinese kids love American and Japanese food and movies. Some people worry that young Chinese are beginning to feel that way. They see young Chinese ignoring(忽视)Chinese culture and, instead, buying Japanese cartoon books, watching Korean soap operas and even celebrating western holidays.

Foreign books and soap operas are good, but Chinese writers and actors are just as good. As for holidays, Christmas is nice, but it can never have the meaning for Chinese that the Spring Festival has, and the West has nothing to compare with the Mid-Autumn Festival. China has lots of cool things in its culture: calligraphy, Beijing Opera, quick meals on the streets. And let’s not forget the part of Chinese culture I like best: its friendliness. Not all countries are as warm as China.

It’s good to enjoy other cultures and learn from them, but they can never replace your own culture. It’s good to look on the other side of the fence, but make sure you take a good long look. You will find that the grass isn’t always greener.

Although some people become worried about that, I don’t think they should. Will we get more powerful without learning from other countries? Will Chinese people live more happily without American fast food? Besides, it’s fun to learn about different cultures. Chinese kids can learn about other cultures and have fun, but they also need to learn more about their own culture. Be proud of Chinese culture and of being Chinese!

【小题1】What do some people think of young Chinese?
A.They are foolish in learning our own culture.
B.They are ignoring our own culture.
C.They are interested in our own culture.
D.They are hating our own culture.
【小题2】In some young Chinese’s eyes, which of the following is not the “greener grass”?
A.Japanese cartoon books.B.Korean soap operas.
C.Christmas.D.The Mid-Autumn Festival.
【小题3】In the author’s opinion, what is the best feature of Chinese culture?
A.Friendliness.B.Working hard.
C.Bravery.D.Honesty.
【小题4】What is the best title for the passage?
A.Chinese culture and western culture
B.Simple young Chinese
C.That grass is not always greener
D.Interesting western culture

同类题3

   During all kinds of holidays, millions of people will buy gifts for loved ones, which is great - except that tons of those people will make the same glaring mistake, and buy the wrong gift.
Roughly 10 percent of gifts are returned each year and the percentage of unwanted gifts is surely higher given that nice people may not want to return presents.
What's going on?
Gift buying has become a tricky selfish action. We don't actually look for things people want to receive. Instead, we tend to look for things that we want to give. It's a subtle(微妙的), but pretty important problem. The research says so.
"Gift givers want to prove how well they know a person by choosing a thoughtful gift," said Mary Steffel, an assistant professor at the University of Cincinnati whose research has focused on gift-giving. "But people aren't very good at dealing with what others want ahead of time."
Research has shown that givers tend to value the gifts they buy considerably more than recipients. Gifts are valued roughly 10 to 33 percent less by recipients than what givers paid for them, Joel Waldfogel noted in a book on gift-giving.
The difference seems to come from a simple wrong belief that thoughtful presents are the best presents. They are not. In fact, they might just be the worst presents. The more thought you put into a present, the more likely you are to turn aside from buying what the person you' re buying the present for actually wants.
''Gift givers tend to focus on what people are like instead of what people actually would like," said Steffel.
In other words, people let their gift-giving minds get in the way of great presents, especially when the recipient is someone they want to show they know really well.
Fortunately, the answer to our common insistence on guessing what people want is simple: stop it.
"People want whatever it is they happen to want in the moment, which can be very specific,"Steffel said." You' re much better off asking people what they want."
"People tend to prefer gift cards to actual gifts," Steffel said. Steffel's latest research, which focuses on giving gift cards, points to exactly this point-that variety of gift's functions is the key to better gift-giving.
【小题1】The reason for masses of unwanted gifts is that ______.
A.givers don't spend enough time picking them out
B.givers take it for granted that receivers will like the gifts best
C.the gifts tend to be out of date
D.the gifts are mostly impractical
【小题2】In Joel Waldfogel's opinion, givers would think ______.
A.the gifts can be refused by recipients if they' re cheap
B.the gifts' value can't be recognized as expected
C.a thoughtful gift can say its value
D.the more carefully they choose the gifts, the less valuable the gifts will be
【小题3】The underlined sentence means you ______.
A.had better ask the recipients about their preference
B.will be rich if you ask people for some advice
C.will be proud of what you give to people
D.will feel better if you send the recipients some gifts
【小题4】In the latest research by Steffel, givers had better pay more attention to ______.
A.the gift card's value
B.the gift's functions
C.giving gift cards and money
D.the actual gifts
【小题5】The best title of the passage is ______.
A.Why Thoughtful Gifts Are Available
B.How Thoughtful Gifts Steal People's Heart
C.How Thoughtful Gifts Have a Great Effect
D.Why Thoughtful Gifts Are the Worst Gifts