题干

What is the first thing you notice when you walk into a shop? The products displayed (展示) at the entrance? Or the soft background music?
But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shop’s scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.
A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers’ intension to purchase increased by 80 percent.
When it comes to the best shopping streets in Pairs, scent is just as important to a brand’s success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.
Some years ago, the focus for brand name shopping was on a few people with sales assistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.
Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut (椰子) scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent.
【小题1】According to the passage, what is an increasingly powerful tool in the success of some brand store?
A.Friendly assistant.B.Unique scents.
C.Soft background music.D.Attractive window display.
【小题2】E-shops are mentioned in the passage to ______.
A.show the advantages of brick-and-mortar stores
B.urge shop assistants to change their attitude
C.push stores to use sights and sounds
D.introduce the rise of e-commerce
【小题3】The underlined word “destination” in Paragraph 5 means ______.
A.a platform that exhibits goods
B.a spot where travelers like to stay
C.a place where customers love to go
D.a target that a store expects to meet
【小题4】The main purpose of the passage is to ______.
A.compare and evaluateB.examine and assess
C.argue and discussD.inform and explain
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同类题3

   Ask most people anywhere in the world what they want out of life and the reply will probably be“to be happy”. Ed Deiner,an American psychology professor,has spent his whole life studying what makes people happy,comparing levels of happiness between cultures and trying to find out exactly why we enjoy ourselves.

Many people would say that this question does not need an answer. But Professor Deiner has one anyway. “If you’re a cheerful,happy person,your marriage is more likely to last,and you’re more likely to make money and be successful in your job. On average,happy people have stronger immune systems(免疫系统),and there is some evidence that they live longer. ”

So who are the world’s happiest people?It depends on how the word is defined. There is individual(个人的)happiness,the sense of joy we get when we do something we like. But there is also the feeling of satisfaction we get when we know that others respect us and approve of how we behave. According to Professor Deiner,the Western world pursues individual happiness while Asia prefers mutual satisfaction.

“In the West,the individualistic culture means that your mood matters much more than it does in the East. People ask themselves if they are doing what is fun or interesting. They become unhappy when they can’t do any of these things. If you ask people from Japan or China whether they are happy,they tend to look at what has gone wrong in their lives. If not much has gone wrong,then they are satisfied. ”

“People from Spain and other Spanish-speaking countries have the happiest culture,”Professor Deiner found. “The biggest cultural difference is to do with pride and shame. Hispanic cultures report much more pride and much less shame than others. ”

Income(收入)also makes a big difference to people’s happiness,but only at the lowest levels. Average income earners in the US are much happier than people in poverty. But millionaires are only a little bit happier than people on average incomes. It seems that money makes us happy when we have enough to feel safe.

【小题1】According to the passage, happy people enjoy the following except _______.
A.a long marriageB.career success
C.better healthD.respect from others
【小题2】What can be inferred from the fifth paragraph?
A.Hispanic cultures put stress on pride and shame.
B.Spanish people take too much pride in themselves.
C.Opinions towards pride and shame decide Spanish happiness.
D.If you are from Spain,you are the happiest.
【小题3】In the last paragraph,what does the writer want to tell us?
A.Poor people enjoy the same happiness as millionaires.
B.The higher income one gets,the happier life he lives.
C.Enough money can make us feel safe and happy.
D.Average income earners live the happiest life.
【小题4】What does the passage mainly discuss?
A.Cultural differences in happiness.
B.Reasons for happiness.
C.The happiest culture.
D.People’s opinions of happiness.

同类题4

   It is a hot summer day, and you feel thirsty. A friend gives you a glass of cold lemonade. How do you feel when you see the glass? Will you describe your feeling as happiness or as pleasure? I believe you will say it is a feeling of pleasure. There is a connection between these two kinds of feelings,and sometimes one causes the other, but they are not the same. Pleasure is more dependent on the five senses while happiness is independent of them.

When you are happy,unpleasant events usually do not disturb you. When you are unhappy,you feel as if everything is against you. You may compensate for it by eating chocolate and sweets because this gives you pleasure,yet you still stay unhappy. A person may smoke cigarettes because it gives him pleasure,yet this does not make him happier,especially if he knows the fact that it is not good for his health.

The physical world is always in a changing state. At each moment a new thing is being created,changed, transformed and then destroyed. This is the normal state of things and no one can change it. If we stay still in a certain state, we are sure to experience unhappiness sooner or later. On the other hand,if we adapt to the environment,nothing can influence our moods. Then outer events have nothing to do with our inner joy of mind.

The room of the mind is filled with worry or fear. If you are free of thinking about them,the room will be empty,and then you will see what is happening and experience it. When your mind stays quiet,you will see that happiness comes from the inside.

【小题1】What does the underlined phrase “compensate for”in Paragraph 2 most probably mean?
A.Making a suitable payment.
B.Dealing with.
C.Providing with a balancing effect.
D.Solving the problems.
【小题2】According to the passage,in which of the following situations can you feel happy?
A.A friend gives you a glass of cold lemonade when you feel thirsty.
B.You eat chocolate and sweets when you feel as if everything is against you.
C.Smoke cigarettes even though you know the fact that it is not good for your health.
D.You are free from worry or fear when your mind stays quiet.
【小题3】We can learn from the passage________.
A.happiness is more dependent on the five senses
B.pleasure sometimes arouses happiness
C.you feel happy when nothing around you stays still in a certain state
D.you feel unhappy because you have to adapt to the environment
【小题4】Which can be the best title for the passage?
A.Pleasure Leads to Happiness
B.Happiness Changes Us
C.Happiness Is Within Us
D.Stay a Quiet Mind

同类题5

Dyslexia is a problem that restricts the ability to recognize words and connect sounds with letters when people read. People with this learning disorder may also have problems when they write. Dyslexia is not related to eyesight or intelligence. The problem involves areas of the brain that process language. Brain scientists are studying whether they can predict which young children may struggle with reading to provide them with early help. John Gabrieli at the Massachusetts Institute of Technology is leading the study of five-year-olds in about twenty schools in the Boston area.
They studied in the schools with kindergartens. And for all the children joining in the study, they give them a brief set of paper-and-pencil tests to look at which children appear to be at some risk for struggling to read. So far, fifty of them have been examined in a scanner, a special machine, to show brain activity. Written tests are not always able to identify dyslexia or other problems, while brain scans may offer a more scientific way to identify problems. And with reading problems, early identification is important. When it comes to helping children overcome reading difficulties, the younger the child, the more effective they are.
Reading problems are not usually identified until a child is in the third or fourth grade. The later children are recognized as poor readers, the less treatment can help. And, as Professor Gabrieli points out, poor reading can make education a struggle. Reading is everything. Even math and science have textbooks.
While the children are given tasks related to reading, the brain scans measure the extent to which certain parts of the brain become active while the children do the work. The scientists say they are pleased with early results from the study, but have a long way to go.
【小题1】Dyslexia affects the part of brain concerning ________.
A.eyesightB.intelligenceC.languageD.emotion
【小题2】Dyslexia problems are more likely to be identified through ________.
A.speech contestsB.reading efficiency
C.listening comprehensionD.brain scans
【小题3】According to the passage, which of the followings has the best time to overcome reading difficulties?
A.Tom, a boy in the kindergarten.
B.Kate, a high school leaver.
C.Jane, a primary school student.
D.Steve, a man in his thirties.
【小题4】What is the passage mainly about?
A.An effective way to identity Dyslexia at an early stage.
B.A learning disorder involving one’s intelligence.
C.Dyslexia — a problem affecting one’s reading and writing.
D.A possible solution to the problems related to Dyslexia.