题干

What is the first thing you notice when you walk into a shop? The products displayed (展示) at the entrance? Or the soft background music?
But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shop’s scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.
A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers’ intension to purchase increased by 80 percent.
When it comes to the best shopping streets in Pairs, scent is just as important to a brand’s success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.
Some years ago, the focus for brand name shopping was on a few people with sales assistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.
Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut (椰子) scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent.
【小题1】According to the passage, what is an increasingly powerful tool in the success of some brand store?
A.Friendly assistant.B.Unique scents.
C.Soft background music.D.Attractive window display.
【小题2】E-shops are mentioned in the passage to ______.
A.show the advantages of brick-and-mortar stores
B.urge shop assistants to change their attitude
C.push stores to use sights and sounds
D.introduce the rise of e-commerce
【小题3】The underlined word “destination” in Paragraph 5 means ______.
A.a platform that exhibits goods
B.a spot where travelers like to stay
C.a place where customers love to go
D.a target that a store expects to meet
【小题4】The main purpose of the passage is to ______.
A.compare and evaluateB.examine and assess
C.argue and discussD.inform and explain
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同类题1

   Just like humans, birds rely on sound to communicate, too. Often, birds recognize their mates or young by sound rather than sight. Hungry young birds use begging calls to let their mothers know it is feeding time, and warning calls are other sounds given out frequently by the adults. In addition to all these regular calls, some male birds develop beautiful songs intended(打算)to attract the females.

A new study carried out by an American university shows that songbirds practice their songs even in their sleep. The research team discovered that the electrical brain activity of the birds that were asleep was similar to the brain activity produced when the birds were awake and singing. Clearly the bird stores a song after hearing it, then practices it later in its sleep. Scientists now believe the birds dream of songs to help them master the fine art of singing and that sleep plays a key role in the learning process!

It is commonly known that many songbirds learn to sing by listening to adult birds of the same species. If taught the song of an adult of another bird species, the chick grows up singing the new song and passes on the foreign song to its chicks. For instance, researchers carried out an experiment in which a male bullfinch(红腹灰雀)was raised by a female canary(金丝雀). The bullfinch soon learned the canary's songs and when it was later mated to a female bullfinch, Mr. Bullfinch taught his children the canary's songs.

Early last year, a British survey of London's songbirds showed that the city's birds are losing their melodies. Birds could hardly hear one another over the traffic noise;as a result they had difficulty in learning songs and communicating with potential mates. And instead of copying the sweet notes of the adults, chicks were copying sounds, which they heard most often—namely car horns(喇叭)and mobile phones!

【小题1】What can we learn according to Paragraph 2?
A.Sleep helps songbirds master new songs.
B.Songbirds can even hear songs in their dreams.
C.The study was carried out by Australian scientists.
D.The brain activity of songbirds would stop in their sleep.
【小题2】Why does Mr. Bullfinch teach his children the canary's songs?
A.Because he wants to help them learn a foreign language.
B.Because he can't sing bulfinches' songs.
C.Because he wants to make them get along well with other birds.
D.Because the canary's songs are more attractive.
【小题3】What's the problem of the city's birds according to the passage?
A.They have lost their voices.
B.They are losing their habitats.
C.They are bothered by the city's noises.
D.They tend to refuse to learn songs from adults.
【小题4】What conclusion can we draw from the passage?
A.The city's birds can learn more songs.
B.All birds learn foreign songs during their life.
C.It may be difficult for the city's birds to find their mates.
D.Young birds can tell the difference between songs and noises.

同类题2

   Skywriting is a form of advertising in which a pilot is bound to spell out a brief slogan or catchphrase in letters formed by smoke. In general, a customer would choose a specific place and time for the skywriting to appear. The message would only last as long as winds are relatively calm and the sky is clear. Single plane skywriting has largely been replaced by multi-plane "skytyping" , a computer-controlled method involving puffs of smoke from a row of aircraft.

The first official skywriting show took place over New York City in November of 1922. A skywriting pioneer and Royal Air Force(RAF)pilot named John Savage sat with the president of the American Tobacco Company, George Hill, as a fellow RAF ace pilot named Captain Cyril Turner flew into position over New York City. Captain Turner spelled out "HELLO USA CALL VANDERBILT 7200" in white smoke. Over47,000 people called the number, which happened to be the Vanderbilt Hotel where George Hill was staying. Hill became convinced that the skywriting advertisements would work well to promote his Lucky Strike cigarettes.

Skywriting continued to grow in popularity as both an advertising medium and a personal message service. Customers could request anything from "Eat at Joe's" to "Will You Marry Me?"Messages and slogans would naturally have to remain short, but even a simple phone number could produce a lot of curious potential(潜在的)customers for a small investment.

The development of the national highway system after WW Ⅱ spelled the beginning of the end for the skywriting industry. Instead of posting a few words in the sky, advertisers could now fill entire billboards with all sorts of pictures. Thousands of captive audience would pass by these new advertising signs every day, unlike the precious few who would come across a typical skywriting message. Many aerial(空中的)advertising companies turned to permanent banners(横幅)pulled behind low-flying aircraft instead.

Some skywriting is still performed today, although only a select number of pilots have the skills necessary for the job.

【小题1】What do we know about skywriting?
A.It is made up of smoke and clouds.
B.It is performed by computers at present.
C.It appears where the pilot wants.
D.It is a kind of ad made in the sky.
【小题2】The third paragraph suggests that skywriting ________.
A.satisfied all of the needs of customers
B.was an effective advertising style
C.appealed to few customers
D.ended up with a message service
【小题3】Why did advertisers give up skywriting?
A.Because skywriting was too expensive to advertise.
B.Because planes were greatly reduced after WWⅡ.
C.Because billboards could attract more audience.
D.Because it wasn't easy to do such a thing.
【小题4】What might be the most suitable title for the passage?
A.Why people need skywriting
B.How to do skywriting
C.When it is good to do skywriting
D.What skywriting is

同类题3

   In the United States alone,over 100 million cell-phones are thrown away each year.Cell-phones are part of a growing mountain of electronic waste like computers and personal digital assistants.The electronic waste stream is increasing three times taster than traditional garbage as a whole.

Electronic devices contain valuable metals such as gold and silver.A Swiss study reported that while the weight of electronic goods represented by precious metals was relatively small in comparison to total waste,the concentration(含量)of gold and other precious metals was higher in So-called e-waste than in naturally occurring minerals.

Electronic wastes also contain many poisonous metals.Even when the machines are recycled and the harmful metals removed,the recycling process often is carried out in poor countries,in practically uncontrolled ways which allow many poisonous substances to escape into the environment.

Creating products out of raw materials creates much more waste material,up to 100 times more,than the material contained in the finished products.Consider again the cell-phone,and imagine the mines that produced those metals,the factories needed to make the box and packaging(包装)it came in.Many wastes produced in the producing process are harmful as well.

The U.S Environmental Protection Agency notes that most waste is dangerous in that"the production, distribution,and use of products-as well as management of the resulting waste-all result in greenhouse gas release." Individuals can reduce their contribution by creating less waste at the start-for instance,buying reusable products and recycling.

In many countries the concept of extended producer responsibility is being considered or has been put in place as an incentive(动机)for reducing waste.If producers are required to take back packaging they use to sell their products,would they reduce the packaging in the first place?

Governments' incentive to require producers to take responsibility for the packaging they produce is usually based on money.Why,they ask,should cities or towns be responsible for paying to deal with the bubble wrap(气泡垫)that encased your television?

From the governments' point of view,a primary goal of laws requiring extended producer responsibility is to transfer both the costs and the physical responsibility of waste management from the government and tax-payers back to the producers.

【小题1】By mentioning the Swiss study,the author intends to tell us that .
A.the weight of e-goods is rather small
B.natural minerals contain more precious metals
C.E-waste deserves to be made good use of
D.the percentage of precious metals is heavy in e-waste
【小题2】The responsibility of c-waste treatment should be extended .
A.from producers to governments
B.from governments to producers
C.from individuals to distributors
D.from distributors to governments
【小题3】What docs the passage mainly talk about?
A.The increase in e-waste.B.The creation of e-waste.
C.The seriousness of e-waste.D.The management of e-waste.

同类题5

   The idea of being able to walk on water has long interested humans greatly. Sadly, biological facts prevent us ever accomplishing such a thing without artificial aid---we simply weigh too much, and all our mass pushes down through our relatively small feet, resulting in a lot of pressure that makes us sink.

However, several types of animals can walk on water. One of the most interesting is the common basilisk Basilicus basilicus, a lizard (蜥蜴)native to Central and South America. It can run across water for a distance of several meters, avoiding getting wet by rapidly hitting the water’s surface with its feet. The lizard will take as many as 20 steps per second to keep moving forward. For humans to do this, we,d need huge feet that we could bring up to our ears in order to create adequate w hitting. ’’

But fortunately there is an alternative : cornflour. By adding enough of this common thickening agent to water (and it does take a lot), you can create a “non-Newtonian” liquid that doesn’t behave like normal water. Now, if the surface of the water is hit hard enough, particles(粒子)in the water group together for a moment to make the surface hard. Move quickly enough and put enough force into each step, and you really can walk across the surface of an adequately thick Liquid of cornflour.

Fun though all this may sound, it’s still rather messy and better read about in theory than carried out in practice. If you must do it, then keep the water wings handy in case you start to sink--and take a shower afterward!

【小题1】Walking on water hasn’t become a reality mainly because humans______.
A.are not interested in it
B.have biological limitations
C.have not invented proper tools
D.are afraid to make an attempt
【小题2】What do we know about Basilicus basilicus from the passage?
A.It is light enough to walk on water.
B.Its huge feet enable it to stay above water.
C.It can run across water at a certain speed.
D.Its unique skin keeps it from getting wet in water.
【小题3】What is the function of the cornflour according to the passage?
A.To create a thick liquid.
B.To turn the water into solid.
C.To help the liquid behave normally.
D.To enable the water to move rapidly.
【小题4】What is the author’s attitude toward the idea of humans’ walking on water?
A.It is risky but beneficial.
B.It is interesting and worth trying.
C.It is crazy and cannot become a reality.
D.It is impractical though theoretically possible.