题干

What is the first thing you notice when you walk into a shop? The products displayed (展示) at the entrance? Or the soft background music?
But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shop’s scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.
A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers’ intension to purchase increased by 80 percent.
When it comes to the best shopping streets in Pairs, scent is just as important to a brand’s success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.
Some years ago, the focus for brand name shopping was on a few people with sales assistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.
Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut (椰子) scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent.
【小题1】According to the passage, what is an increasingly powerful tool in the success of some brand store?
A.Friendly assistant.B.Unique scents.
C.Soft background music.D.Attractive window display.
【小题2】E-shops are mentioned in the passage to ______.
A.show the advantages of brick-and-mortar stores
B.urge shop assistants to change their attitude
C.push stores to use sights and sounds
D.introduce the rise of e-commerce
【小题3】The underlined word “destination” in Paragraph 5 means ______.
A.a platform that exhibits goods
B.a spot where travelers like to stay
C.a place where customers love to go
D.a target that a store expects to meet
【小题4】The main purpose of the passage is to ______.
A.compare and evaluateB.examine and assess
C.argue and discussD.inform and explain
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同类题1

   Cellphones, tablets, and computers are keeping children and teenagers awake at night-even when they' re not in use, according to new research. A study published on Monday in JAMA Pediatrics says that media devices are causing kids to sleep less and reducing the quality of sleep that they get. This leads to trouble of staying awake the next day.

Researchers analyzed hundreds of studies of children and teens aged 6-19. The scientists found a strong and consistent association between the use of technology at bedtime and poor sleeping. The reason is not just that kids are staying up too late with their devices. Using a computer can overstimulate the mind and emotions, the researchers say. A smartphone or tablet also gives off a light that affects the body's natural timing. These factors contribute to poor quality sleep. And many kids could be at risk. According to the study,72% of all children and 89% of adolescents have at least one device in their sleep environment. Most of these devices are used near bedtime.

"The harmful association between screen-based devices and kids' sleep is a major public health concern," the study concludes. In their conclusion, the researchers urge parents to understand the damaging influence of device use before sleep.

【小题1】What do the researchers disagree with?
A.Children even in dreams can be influenced by media devices.
B.Most adolescents like to play media devices before sleep.
C.Using media devices on bed makes kids sleep difficultly.
D.Using media devices can not excite the mind and emotions.
【小题2】How does a smartphone affect a child's sleep?
A.By making noises.
B.By giving off a light.
C.By attracting a kid's attention.
D.By sending out electronic waves.
【小题3】What can we learn from the second paragraph?
A.Media devices anytime put kids in danger.
B.Adolescents are more easily affected than children by phones.
C.Using technology at bedtime causes poor sleeping.
D.Media devices affect kid's performance at school.
【小题4】Whom does this article most probably writes to?
A.Scientists.B.Parents.
C.Children.D.Producers.

同类题2

   "Creativity is the key to a brighter future, "say education and business experts. Here is how schools and parents can encourage this important skill in children.

If Dick Drew had listened to his boss in 1925, we might not have the product that we now think of as great importance: a new type of tape. Drew worked for the Minnesota Mining and Manufacturing Company. At work he developed a kind of material strong enough to hold things together. But his boss told him not to think more about the idea. Finally, using his own time, Drew improved the tape, which now is used everywhere by many people. And his former company learned from its mistake. Now it encourages people to spend 15 percent of their working time just thinking about and developing new ideas.

Creativity is not something one is just born with, nor is it necessarily a character of high intelligence. The fact that a person is highly intelligent does not mean that he uses it creatively. Creativity is the matter of using the resources one has to produce new ideas that are good for something.

Unfortunately, schools have not tried to encourage creativity. With strong attention to test results and the development of reading, writing and mathematical skills, many educators give up creativity for correct answers. The result is that children can gain information but can't recognize ways to use it in new situations. They may know the rules correctly but they are unable to use them to work out practical problems.

It is important to give children choices. From the earliest age, children should be allowed to make decisions and understand their results. Even if it' choosing between two food items for lunch, decision-making helps thinking skills. As children grow older, parents should try to let them decide how to use their time or spend their money. This is because the most important character of creative people is a very strong desire to find a way out of trouble.

【小题1】What did the company where Drew once worked learn from its mistake?
A.It should encourage people to work a longer time.
B.People should be discouraged to think freely.
C.People will do better if they spend most of their working time developing new ideas.
D.It is necessary for people to spend some of their working time considering and developing new ideas.
【小题2】We can know from the passage that creativity _________.
A.something that most people are born with
B.something that has nothing to do with intelligence at all
C.a way of using what one has learned to work out new problems
D.something that is not important to the life in the future at all
【小题3】Why don't schools try to encourage creativity?
A.They don't attach importance to creativity education.
B.They don't want their students to make mistakes.
C.They pay no attention to examination marks.
D.They think it impossible to develop creativity in class.
【小题4】What should the parents do when their children decide how to spend their money?
A.Allow them to have a try.
B.Try to help them as much as possible.
C.Take no notice of whatever they do.
D.Order them to spend the least money.

同类题3

   In the United States alone,over 100 million cell-phones are thrown away each year.Cell-phones are part of a growing mountain of electronic waste like computers and personal digital assistants.The electronic waste stream is increasing three times taster than traditional garbage as a whole.

Electronic devices contain valuable metals such as gold and silver.A Swiss study reported that while the weight of electronic goods represented by precious metals was relatively small in comparison to total waste,the concentration(含量)of gold and other precious metals was higher in So-called e-waste than in naturally occurring minerals.

Electronic wastes also contain many poisonous metals.Even when the machines are recycled and the harmful metals removed,the recycling process often is carried out in poor countries,in practically uncontrolled ways which allow many poisonous substances to escape into the environment.

Creating products out of raw materials creates much more waste material,up to 100 times more,than the material contained in the finished products.Consider again the cell-phone,and imagine the mines that produced those metals,the factories needed to make the box and packaging(包装)it came in.Many wastes produced in the producing process are harmful as well.

The U.S Environmental Protection Agency notes that most waste is dangerous in that"the production, distribution,and use of products-as well as management of the resulting waste-all result in greenhouse gas release." Individuals can reduce their contribution by creating less waste at the start-for instance,buying reusable products and recycling.

In many countries the concept of extended producer responsibility is being considered or has been put in place as an incentive(动机)for reducing waste.If producers are required to take back packaging they use to sell their products,would they reduce the packaging in the first place?

Governments' incentive to require producers to take responsibility for the packaging they produce is usually based on money.Why,they ask,should cities or towns be responsible for paying to deal with the bubble wrap(气泡垫)that encased your television?

From the governments' point of view,a primary goal of laws requiring extended producer responsibility is to transfer both the costs and the physical responsibility of waste management from the government and tax-payers back to the producers.

【小题1】By mentioning the Swiss study,the author intends to tell us that .
A.the weight of e-goods is rather small
B.natural minerals contain more precious metals
C.E-waste deserves to be made good use of
D.the percentage of precious metals is heavy in e-waste
【小题2】The responsibility of c-waste treatment should be extended .
A.from producers to governments
B.from governments to producers
C.from individuals to distributors
D.from distributors to governments
【小题3】What docs the passage mainly talk about?
A.The increase in e-waste.B.The creation of e-waste.
C.The seriousness of e-waste.D.The management of e-waste.

同类题4

   Is sleep important to children?A new study says yes.

A new study published this week shows that children who do not get _____ sleep have less control over emotions and are less focused at school.

The National Sleep Foundation _____ 10 to 11 hours of shut-eye per night for children aged between 5 and 12. About 41 million American workers get less than six hours of sleep per night. Now health experts _____ that adults are passing their poor sleeping _____ down to their children.

Reut Gruber is a lead author of the new study. In the study,Gruber and other experts either added or reduced one hour of sleep for _____ children aged 7 to 11. They _____ the children over five nights. The _____ was to see if small changes in the amount of sleep could _____a child's behavior.

“The findings show that for children small changes can make a big _____,and that is why this is meaningful.”

Before the survey began, students were _______to sleep the same amount of hours as they ______ would. Their teachers were asked to ______ the children on thoughtfulness, touchiness and emotional reactions. After five nights of the kids' sleep change, the teachers were asked to take the survey again. ______ their original scores, those who slept one hour less had ______ behavior scores than those who were allowed to sleep an hour more.  Students with less sleep were more annoyed, frustrated and had more problems which need paying ______ to.  The children with more sleep showed ______ in these areas.

“______ less sleep leads to a drop in attention in class, children may ______ on learning and chances to be ______. If they are easily annoyed and frustrated because their bodies and brains are ______, they may not learn as much either,”says Gruber.

【小题1】
A.usefulB.enoughC.preciousD.deep
【小题2】
A.recommendsB.measuresC.calculatesD.guarantees
【小题3】
A.declareB.worryC.reportD.promise
【小题4】
A.routineB.qualitiesC.habitsD.beliefs
【小题5】
A.healthyB.strongC.energeticD.reliable
【小题6】
A.followedB.educatedC.observedD.accompanied
【小题7】
A.processB.reasonC.resultD.goal
【小题8】
A.enhanceB.affectC.controlD.damage
【小题9】
A.decisionB.differenceC.choiceD.impression
【小题10】
A.beggedB.toleratedC.askedD.opposed
【小题11】
A.occasionallyB.frequentlyC.normallyD.exactly
【小题12】
A.praiseB.divideC.scoreD.adjust
【小题13】
A.Based onB.Compared withC.Related toD.Involved in
【小题14】
A.worseB.strangerC.betterD.ruder
【小题15】
A.moneyB.noticeC.effortD.attention
【小题16】
A.interestB.patienceC.improvementD.potential
【小题17】
A.AlthoughB.IfC.UnlessD.As
【小题18】
A.miss outB.cut offC.carry outD.give off
【小题19】
A.activeB.delightedC.creativeD.trustworthy
【小题20】
A.complicatedB.trainedC.tiredD.tested

同类题5

Amazing Benefits of Listening to Music

If you love listening to music, you’re good company. 【小题1】

★Music makes you happier.

When you listen to music, your brain produces a special matter. It biologically (生物学上) causes listeners to feel emotions like happiness, excitement, and joy. So next time you need an emotional increase, listen to your favorite tunes for 15 minutes.

★【小题2】

Listening to music you enjoy reduces levels of the stress in your body. This is an important finding since stress causes many illnesses. To stay calm and healthy during a stressful day, turn on the radio.

★Music helps you sleep better.

A study showed that students listening to classical music for 45 minutes slept better than students who did nothing. If you’re having trouble sleeping, try listening to a little Bach or Mozart before bedtime.

★Music helps you eat less.

【小题3】If you’re looking for ways to reduce your appetite (食欲), try dimming the lights and listening to soft music next time you sit down for a meal.

★Music strengthens learning and memory.

Researchers discovered that music can help you learn and recall information better. 【小题4】 Memorize these results. You now have a strategy to study more effectively for your next test.

★Music raises IQ and school performance.

Research shows that taking music lessons predicts higher school performance and IQ in young children. 【小题5】

A.Music lowers stress and improves health.
B.Participants who were musicians learned better with light music.
C.Musical training can help raise our IQs and even keep us sharp in old age.
D.Here are amazing scientifically proven benefits of being attracted by music.
E.Recent research shows that listening to music improves our happiness.
F.Softening the lighting and music can lead people to eat fewer calories and enjoy their meals better.
G.To help your children achieve excellence in their studies, encourage them to sing or learn to play an instrument.