题干

   In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics (策略).
One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food (垃圾食品) later in their trip. In department stores, the women’s shoe section is generally next to the women’s cosmetics (化妆品) section: while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later.
Besides, businesses seek to appeal to customers’ senses. Stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.
When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decisions in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $ 10 million houses.
【小题1】Why do stores usually display fruits and vegetables in the first section?
A.To save customers time.B.To show they are high quality foods.
C.To help sell junk food.D.To sell them at discount prices.
【小题2】According to Paragraph 3, which of the following encourages customers to buy?
A.Opening the store early in the morning.B.Displaying British wines next to French ones.
C.Inviting customers to play music.D.Filling the store with the smell of fresh bread.
【小题3】What is the California builder’s story intended to prove?
A.The house structure is a key factor customers consider.
B.The more costly the house is, the better it sells.
C.An ocean view is much to the customers’ taste.
D.A good first impression increases sales.
【小题4】What is the main purpose of the passage?
A.To explain how businesses turn people into their customers.
B.To introduce how businesses have grown from the past.
C.To report researches on customer behavior.
D.To show dishonest business practices.
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同类题1

根据短文的内容,从短文后的选项中选出能填入空白处的最佳选项,选项中有两项为多余选项 Rules on how to be a fit kidBeing fit is a way of saying a person; a person eats well, gets a lot of physical exercise, and has a healthy weight.【小题1】If you're a kid who wants to be fit, here are three rules to live by. 1.Eat a variety of foods.You may have a favorite food, but the best choice is to eat a variety.【小题2】Taste new foods and old ones you haven't tried for a while. Some foods, such as green vegetables, are more pleasing the older you get. Shoot for at least five servings of fruits and vegetables a day—two fruits and three vegetables. 2.【小题3】What does it feel like to be full? When you're eating, notice how your body feels and when your stomach feels comfortably full. Sometimes, people eat too much because they don't notice when they need to stop eating.【小题4】And over a period of time, overeating can lead to unhealthy weight gain. 3.Limit screen time.What's screen time? It's the amount of time you spend watching TV or DVDs, playing video games, and using the computer. The more time you spend on these sitting-down activities, the less time available for active stuff, like basketball, bike riding and swimming.【小题5】These rules aren't magic. However, follow them most of the time and you can become a fit kid sooner or later.
A.Drink water and milk.
B.Try to spend no more than 2 hours a day on screen time.
C.Eating too much can make you feel uncomfortable.
D.If you eat different foods, you're more likely to get the nutrients your body needs.
E.Listen to your body.
F.Ask your parents to help you do your favorite activities regularly.
G.There're a lot of discussions these days about fit kids.
 

同类题2

Four Ways to Make Your Shoes Feel Better

According to the American Podiatric Medical Association, the vast majority of people experience foot pain at some point in their lives. The reason for most foot pain is that shoes fit poorly or force the feet into unnatural shapes. 【小题1】 Aside from carefully selecting the right shoes, there are some easy measures you can take to keep your feet from being painful.

1. Stretching Your Shoes

If your feet are rubbing against your shoes this could indicate that you need more width, length or both. However, sometimes going to the next larger size is not a choice, as the next size may be too large. 【小题2】.

2. Using Shoe Inserts (插入物)

Both doctors and those in the shoe repair industry often recommend inserts to increase shoe comfort. 【小题3】.

Determining the best insert for your shoes depends on what hurts.

3. 【小题4】

The way you lace (由带子系紧) your shoes can make a world of difference in their comfort. Lacing them too tightly or incorrectly can make your feet hurt. Cramped toes, rubbing on the top of the foot, and pressure on the big toe can likely be relieved if you lace your shoes different.

4. Wearing Socks

【小题5】.They are usually made of cotton or nylon. Not only do they add an extra layer of cushion to your shoes but they also keep your feet from sweating. This prevents moisture (水汽) from forming in the shoe. Moisture in your shoes can cause blisters and calluses on your feet.

A.Adjusting Shoelaces
B.Buying Shoes Without Shoelaces
C.There are a lot of shoe inserts to choose from
D.In fact, ill-fitting shoes are a top cause of foot pain
E.Socks are of great help to add more comfort to your shoes
F.Therefore, you need to know the size your feet are fit for
G.In this case stretching the shoes may be a good solution

同类题3

   Light therapy is not the only treatment for jet lag(时差反应).There are other things you can do to feel less tired the next time you travel. Sleep experts at the medical website WebMD have these suggestions on how to fight jet lag.

【小题1】

Several days before you travel, start moving your bedtime and hours for meals closer to the time you plan to eat and sleep on your trip.

●Start making small changes while in flight

Change your watch when you get on the airplane. This is playing a trick on your mind. But it can help you to start thinking of the time at the other end of the flight. Try to sleep on the plane if it is nighttime in the place where you are going.【小题2】.

● Arrive early

If you are traveling for work or for a personal reason, try to arrive a few days early, if possible. 【小题3】.

●Drink water

Drink lots of water before, during, and after your flight.【小题4】. Alcohol and coffee can have a bad effect on your sleep.

● Move around

【小题5】. But after you land, avoid heavy exercise near bedtime. Exercise near bedtime can delay sleep, whether on an overseas trip or at home.

If you travel, what are other tips you use to make it more enjoyable?

A.Don't take too much baggage
B.Try to stay awake if it is daytime
C.It will contribute to your high spirits
D.Try changing your meal and sleep time before you go
E.During your flight,get up and walk around or stretch every so often
F.This will give your mind and body more time to adapt to the new hours
G.Avoid drinking alcohol or coffee a few hours before you plan to sleep

同类题4

   Researchers are placing robotic dogs in the homes of lonely old people to determine whether they can improve the quality of life for humans. Alan Beck, an expert in the human-animal relationship, and Nancy Edwards, a professor of nursing, are leading the animal-assisted study concerning the influence of robotic dogs on old people’s depression, physical activity, and life satisfaction. “No one will argue that an older person is better off being more active, challenged, or stimulated (刺激), ”Edwards points out. “The problem is how we promote that, especially for those without friends or help. A robotic dog could be a solution.”

In the study, the robotic dogs, called AIBO, are placed for six weeks in the houses of some old people who live alone. Before placing AIBO in the home, researchers will collect data for six weeks. These old people will keep a diary to note their feelings and activities before and after AIBO being placed. Then, the researchers will study the data to determine if it has inspired any changes in the life of its owner.

“I talk to it all the time, and it responds (回应) to my voice,” says a seventy-year-old lady. “When I’m watching TV, it’ll stay in my arms until it wants to go down. It has a mind of its own.”

The AIBOs respond to certain orders. The researchers say they have some advantages over live dogs, especially for old people. Often the elderly are disabled and cannot care for an animal by walking it or playing with it. A robotic dog removes exercise and feeding concerns.

“At the beginning, it was believed that no one would relate to the robotic dog because it is metal and not furry,” Beck says. “But it’s amazing how quickly we have given up that belief.”

“Hopefully, down the road, these robotic pets could become a more valuable health helper. They will record their masters’ blood pressure, oxygen levels, or heart rhythms. AIBOs may even one day have games that can help stimulate older people’s minds.”

【小题1】What is the purpose of Beck and Edwards’ study?
A.To understand the human-animal relationship.
B.To find the causes of old people’s loneliness.
C.To make lonely old people’s life better.
D.To promote the animal-assisted research.【小题2】In the research, what are the old people asked to do?
A.To note the activities of AIBOs.   B. To keep AIBOs at home for 12 weeks.
B.To analyze the collected information.     D. To record their feelings and activities.【小题3】What is the advantage of AIBOs over live dogs?
A.AIBOs can watch TV with their owners. B. AIBOs can help the disabled people.
B.AIBOs respond to all the human orders. D. AIBOs are easier to keep at home.【小题4】What does the author seem to suggest about the future robotic dogs?
A.They may keep old people’s minds active. B. They may cure certain diseases.
B.They may change people’s beliefs. D. They may look more like real dogs.

同类题5

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。How to get teenagers to read?Getting teenagers to read sounds like a hard task. The latest Xbox or PSP has got them addicted, or the homework seems to last forever.【小题1】 Here is a guide on how to get your teenagers to read.【小题2】You could look at their school homework timetable and work out which evening they have the least amount of work to do. Make sure that your teenager is not going to an out-of-school club that evening.Buy your teenagers a new set of books. Research the book lists for teenagers. The Chaos Walking Trilogy and The Hitchhikers Guide to the Galaxy are suited for both boys and girls. If your teenager will never sit down to read a book, consider buying them an electronic reader like an Amazon Kindle Paperwhite to encourage them to read. Make sure that the electronic reader you buy can only be used to read. 【小题3】Seize opportunities. If they seem unimpressed then whenever you see them not doing anything constructive, encourage them to pick up one of the books you bought. If they say they don’t want the book then take them out to buy some in a bookstore. 【小题4】Consider punishments.【小题5】 This doesn’t work for everyone but some people find that when your teenager messes up, you can tell them to go to their room and read. They might start to really enjoy the book.
A.Don’t be afraid of wasting money.
B.Electronic readers are harmful to teenagers’ eyesight.
C.Figure out what time is best for your teenager to read.
D.If they still refuse then you could use reading as a punishment.
E.But getting them to pick up a book is a lot easier than it sounds.
F.You’re sure to pick out a book that they really want to read there.
G.You know they could pretend to read and actually play video games.