题干

   One of the biggest challenges faced by brick- and-mortar retailers(实体零售店) in recent years has been the" showrooming". Driven by the desire to get the best prices, many shoppers are now visiting stores to check on products that interest them, only to leave and then buy the items online. The new trend is forcing retailers to find out new ways to keep consumers from leaving their stores for cheaper prices online.

Smart phones have pushed showrooming into the front. Shoppers no longer have to wait until they get home to see if they can find a cheaper price for the products they're considering buying. With smart phones, consumers can now compare online prices with those of brick-and-mortar stores while still inside a retail store. If they can find what they're seeking with less money online, the majority will seek the first exit. A recent study showed that 45 percent of consumers shopping at brick-and-mortar stores walk out and make their purchase online for a discount of as little as 2. 5 percent.

This puts pressure on retailers to provide both an in-store experience worth staying and an online presence that can attract shoppers who are showrooming in other businesses.

To cut down on showrooming, many retailers are adopting new methods to keep shoppers in their stores. Among the steps they're taking are price-matching guarantees that allow shoppers to pay a discounted price if they find it cheaper online. This ensures that even a showrooming shopper can make the purchase in the store regardless of whether he finds the cheaper price online.

Another popular method of fighting against showrooming is to give shoppers the ability to buy something online and pick it up at the store. This reduces shipping costs and gets customers in the store, where they may be encouraged to make an additional purchase.

It is also important for businesses to take into consideration what makes shoppers purchase something in a store rather than online, and meet those needs. Research has found that more than 8 in 10 Americans consider the most important aspects--being able to take the goods home immediately and the ability to touch and feel them when they are deciding to purchase in a store rather than online.

【小题1】According to the passage, what does a showrooming shopper tend to do?
A.Pay for everything online.
B.Purchase online for a lower price.
C.Rush to buy things in a store.
D.Have better bargaining skills.
【小题2】What contributes to growing popularity of showrooming?
A.The advertisement by online retail giants.
B.The competition among big stores.
C.The wide use of smart phones.
D.The decline of the brick-and-mortar stores.
【小题3】What does the underlined words "seek the first exit" in Paragraph 2 probably mean?
A.Search for lower prices.
B.Make a purchase at once.
C.Locate the nearest exit quickly.
D.Leave as soon as possible.
【小题4】What do the last three paragraphs mainly talk about?
A.Ways of increasing sales at stores.
B.Ways of promoting purchase online.
C.Ways of satisfying customers needs.
D.Ways of advising shoppers to buy more.
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同类题1

   After a year of studies, an elementary school in New York decided that math worksheets and essay assignments(作业)were actually a waste of time. In February, head teacher Jane Hsu sent a letter to parents _____ that the prekindergarten through fifth-grade students would not be given any traditional homework to _____ kids to spend more free time reading, playing outside or doing activities they enjoy.

Some parents,_____ , disagree with the policy change, thinking that a lack of homework will cause children’s academic(学术的)performance to _____ Homework has been a part of _____ from the beginning, and has increased in _____ in recent years.

Hsu’s advice that children should read and spend time with their families has _____ some parents who even consider _____ their children out of the school. This group feels that homework assignments give their children a(n) _____ to work toward.

Others feel so ______ about the importance of homework that they have begun ______ their own homework assignments to their children.

An Australian Childhood Foundation’s ______ found that 71% of Australian parents feel they do not spend ______ time with their children mainly because of running the household or helping with homework. Education experts in Australia are saying that parents should ______ helping. Doing so will give kids more ______, will give parents more free time and will help ______ the number of arguments in the family caused by homework.

Some research suggests that homework has ______ academic benefit for elementary students, while other research shows homework can help kids ______ independence and confidence. When parents try to help their children with homework, the ______ can take away that feeling and can also make the busy working parents more ______.

【小题1】
A.sayingB.complainingC.arguingD.warning
【小题2】
A.orderB.preventC.encourageD.force
【小题3】
A.insteadB.thereforeC.moreoverD.however
【小题4】
A.fall behindB.fall outC.fall downD.fall over
【小题5】
A.lifeB.educationC.progressD.growth
【小题6】
A.shapeB.depthC.demandD.amount
【小题7】
A.inspiredB.requiredC.upsetD.shocked
【小题8】
A.helpingB.keepingC.holdingD.pulling
【小题9】
A.introductionB.goalC.messageD.sense
【小题10】
A.immediatelyB.stronglyC.slightlyD.gradually
【小题11】
A.reducingB.supplyingC.givingD.turning
【小题12】
A.reportB.experimentC.inventionD.survey
【小题13】
A.enoughB.necessaryC.reasonableD.limited
【小题14】
A.delayB.ignoreC.stopD.continue
【小题15】
A.progressB.independenceC.knowledgeD.experience
【小题16】
A.put downB.take downC.slow downD.cut down
【小题17】
A.littleB.majorC.muchD.similar
【小题18】
A.achieveB.challengeC.noticeD.appreciate
【小题19】
A.suggestionB.assistanceC.attemptD.change
【小题20】
A.disappointedB.satisfiedC.tiredD.frightened

同类题2

   “Can I get a light?”This question is the commonest among smokers. What if this question is to come from an unusual source? The National Health Promotion Foundation uploaded an anti-smoking advertisement onto YouTube. The anti-smoking ad has quickly been known as the“most powerful anti-smoking ad”.

The anti-smoking video, called the “Smoking Kid”, features children walking up to adult smokers asking for a light. The children in the ad are actors but the adults smoking are unsuspecting participants in the project.

The video begins with the statement “Adults know that smoking is harmful, but don’t remind themselves of this fact”. Once a “smoking kid” approaches the adults, every adult asked is shocked that the child with a cigarette in his hand is asking for a light. The first adult starts by saying “I’m not giving it to you” and the video goes on to state “every adult filmed said no and reminded the children that smoking is bad”.

Before going away, the kid hands each adult a booklet after being turned down for a light. The booklet says, “You worry about me, but why not about yourself?”Each adult looks around for the child as their faces are filled with confusion and discomfort.

The video shows that a few of the smokers quickly throw away their cigarettes or put their cigarettes away, showing that this experiment was effective at that moment.

The most influential element in the ad isn’t the use of children or the responses from the smoking adults. It comes down to something much simpler than that. Why is it that we worry about other people, forgetting to worry about ourselves?

【小题1】The underlined word “unsuspecting”(in Para. 2)probably means“________”.
A.uninformedB.unwilling
C.unfortunateD.unacceptable
【小题2】What was the adults reaction to the children asking for a light?
A.They paid no attention to the children's request.
B.They refused the children's request and educated them.
C.They looked around for the children's parents.
D.They quickly threw the children's cigarettes away.
【小题3】According to the last but one paragraph, the anti-smoking ad is ________.
A.unusualB.shocking
C.influentialD.encouraging
【小题4】The best title of the text might be “________”.
A.Give up smoking, for your own sake
B.Keep away from smoking, adults.
C.Tell your children not to smoke
D.Refuse a child asking for a light

同类题3

   In our modern world, when something wears out, we throw it away and buy a new one. The ___ is that countries around the world have growing mountains of ___ because people are throwing out more rubbish than ever before.

How did we ___ a throwaway society? First of all, it is now easier to ___ an object than to spend time and money to repair it. ___ modern manufacturing(制造业)and technology, companies are able to produce products quickly and inexpensively. Products are plentiful and ___.

Another cause is our ___of disposable(一次性的)products. As ___ people, we are always looking for ___ to save time and make our lives easier. Companies ____ thousands of different kinds of disposable products:paper plates, plastic cups, and cameras, to name a few.

Our appetite for new products also ____ to the problem. We are ____ buying new things. Advertisements persuade us that ____ is better and that we will be happier with the latest products. The result is that we ____ useful possessions to make room for new ones.

All around the world, we can see the ____ of this throwaway lifestyle. Mountains of rubbish just keep getting bigger. To ____ the amount of rubbish and to protect the ____, more governments are requiring people to recycle materials. ____, this is not enough to solve(解决)our problem.

Maybe there is another way out. We need to repair our possessions ____ throwing them away. We also need to rethink our attitudes about ____. Repairing our possessions and changing our spending habits may be the best way to reduce the amount of rubbish and take care of our environment.

【小题1】
A.keyB.reasonC.projectD.problem
【小题2】
A.giftsB.rubbishC.debtD.products
【小题3】
A.faceB.becomeC.observeD.change
【小题4】
A.hideB.controlC.replaceD.withdraw
【小题5】
A.Thanks toB.As toC.Except forD.Regardless of
【小题6】
A.safeB.funnyC.cheapD.powerful
【小题7】
A.loveB.lackC.preventionD.division
【小题8】
A.sensitiveB.kindC.braveD.busy
【小题9】
A.waysB.placesC.jobsD.friends
【小题10】
A.donateB.receiveC.produceD.preserve
【小题11】
A.adaptsB.returnsC.respondsD.contributes
【小题12】
A.tired ofB.addicted toC.worried aboutD.ashamed for
【小题13】
A.newerB.strongerC.higherD.larger
【小题14】
A.pick upB.pay forC.hold ontoD.throw away
【小题15】
A.advantagesB.purposesC.functionsD.consequences
【小题16】
A.showB.recordC.decreaseD.measure
【小题17】
A.technologyB.environmentC.consumersD.brands
【小题18】
A.HoweverB.OtherwiseC.ThereforeD.Meanwhile
【小题19】
A.byB.in favour ofC.afterD.instead of
【小题20】
A.spendingB.collectingC.repairingD.advertising

同类题4

   Every pet owner loves his pet. There is no argument here.

But when we asked our readers whether they would clone their beloved animals,the responses(反应)were split almost down the middle. Of the 228 readers who answered it,108 would clone their beloved animals,111 would not and nine weighed each side without offering an opinion.

Clearly,from readers’responses,this is an issue that reaches deeply into both the joy and eventual sadness of owning a pet. It also shows people’s widely different expectations over the developing scientific procedure.

Most of the respondents who favored the idea strongly believed it would produce at least a close copy of the original;many felt the process would actually return an exact copy. Those on the other side,however,held little hope that cloning could truly recreate a pet;many simply didn’t wish to go against the natural law of life and death.

Both sides expressed equal love for their animals. More than a few respondents owned“the dog/cat in the world”.They thought of their pets as their“best friend”,“a member of the family”,“the light of their life”.They told moving stories of pets’ heroism,intelligence and selfless devotion.

Few wonder the loss is so disturbing(令人不安的)and the cloning so attractive.“People become very close to their animals,and the loss can be just as hard to bear as when a friend or family member dies,”says Gary A. Kowalski,author of Goodbye Friend:Healing Wisdom for Anyone Who Has Ever Lost a Pet. “For me,cloning feels like an attempt to turn death away... It’s understandable. Death is always painful. It’s difficult to deal with it. It’s hard to accept.”

But would cloning reduce the blow? This question seemed to be at the heart of this problem.

【小题1】While talking about the readers’ responses,the expression“eventual sadness of owning a pet”refers to _______.
A.the troubles one has to deal with in keeping a pet
B.the high cost of owning a pet
C.the death of one’s pet
D.the dangers involved in the cloning of a pet
【小题2】What can we know from what Gary A Kowalski says?
A.He has never thought about the problem of cloning.
B.He is in favor of the idea of cloning pets.
C.He has lost his beloved pets.
D.He has doubts about the cloning of pets.
【小题3】What is the key question at the heart of the problem of cloning pets?
A.Can cloning make the pain one suffers less when a pet dies?
B.Can pet owners afford the cost of cloning?
C.Does cloning go against the law of nature?
D.How reliably does cloning produce an exact copy of one's pet?