One of the biggest challenges faced by brick- and-mortar retailers（实体零售店） in

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One of the biggest challenges faced by brick- and-mortar retailers（实体零售店） in recent years has been the" showrooming". Driven by the desire to get the best prices, many shoppers are now visiting stores to check on products that interest them, only to leave and then buy the items online. The new trend is forcing retailers to find out new ways to keep consumers from leaving their stores for cheaper prices online.

Smart phones have pushed showrooming into the front. Shoppers no longer have to wait until they get home to see if they can find a cheaper price for the products they're considering buying. With smart phones, consumers can now compare online prices with those of brick-and-mortar stores while still inside a retail store. If they can find what they're seeking with less money online, the majority will seek the first exit. A recent study showed that 45 percent of consumers shopping at brick-and-mortar stores walk out and make their purchase online for a discount of as little as 2. 5 percent.

This puts pressure on retailers to provide both an in-store experience worth staying and an online presence that can attract shoppers who are showrooming in other businesses.

To cut down on showrooming, many retailers are adopting new methods to keep shoppers in their stores. Among the steps they're taking are price-matching guarantees that allow shoppers to pay a discounted price if they find it cheaper online. This ensures that even a showrooming shopper can make the purchase in the store regardless of whether he finds the cheaper price online.

Another popular method of fighting against showrooming is to give shoppers the ability to buy something online and pick it up at the store. This reduces shipping costs and gets customers in the store, where they may be encouraged to make an additional purchase.

It is also important for businesses to take into consideration what makes shoppers purchase something in a store rather than online, and meet those needs. Research has found that more than 8 in 10 Americans consider the most important aspects--being able to take the goods home immediately and the ability to touch and feel them when they are deciding to purchase in a store rather than online.

【小题1】According to the passage, what does a showrooming shopper tend to do?

A．Pay for everything online.

B．Purchase online for a lower price.

C．Rush to buy things in a store.

D．Have better bargaining skills.

【小题2】What contributes to growing popularity of showrooming?

A．The advertisement by online retail giants.

B．The competition among big stores.

C．The wide use of smart phones.

D．The decline of the brick-and-mortar stores.

【小题3】What does the underlined words "seek the first exit" in Paragraph 2 probably mean?

A．Search for lower prices.

B．Make a purchase at once.

C．Locate the nearest exit quickly.

D．Leave as soon as possible.

【小题4】What do the last three paragraphs mainly talk about?

A．Ways of increasing sales at stores.

B．Ways of promoting purchase online.

C．Ways of satisfying customers needs.

D．Ways of advising shoppers to buy more.

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Forcing waiters and waitresses to survive on tips from customers rather than normal wages is a pointless, rough, and unique American custom that, in the past several years, a handful of progressive restaurant owners have attempted to do away with. Now one of the most famous names in the dining business says he’s about to join their ranks. Danny Meyer, CEO of Union Square Hospitality Group, has announced that he plans to gradually stop tipping at the company’s 13 restaurants.

What, exactly, is wrong with tipping? To start with, leaving a waiter’s pay in the hands of customers causes a feeling of discrimination (歧视). In theory, handing restaurant customers the power to tip is at least supposed to inspire better, more attentive service. This fails in practice because humans turn out to be pretty arbitrary (随心所欲的) about their tipping behavior. Research has shown that the amount diners leave has very little to do with their level of satisfaction. All of this doesn’t encourage waiters and waitresses to do anything but turn over as many tables as possible.

Tipping is also very unfair to kitchen staff. The law allows restaurants to divide tips among front-of-the- house workers like waiters, hosts, and hostesses, but not cooks. This creates a system in which the people serving the food in a restaurant can earn more than the people preparing it.

One of the most appealing parts of Meyer’s move is that, unlike some restaurant owners who have taken an anti-tipping view, he won’t simply add a standard extra charge to diners’ bills. Rather, Union Square Hospitality Group intends to raise menu prices enough to fully cover the cost of a meal. If Meyer manages to move away from tipping at all without hurting his profits, it will almost certainly set the stage for others to follow suit.

【小题1】What do we know about the restaurants stopping tipping in Paragraph 1?
A．Their number is growing.
B．Their aim is to make more money.
C．They are damaging waiters and waitresses, profits.
D．They are widely supported by customers.【小题2】What’s waiters and waitresses’ attitude toward the present tipping custom?
A．They are encouraged to work hard to get tips.
B．They are against it for they get different tips.
C．They think it’s fair to their work labor.
D．Not all of them are satisfied with it.【小题3】What will customers feel after dinning in Danny Meyer’s restaurants?
A．Eating there is cheaper. B. The service there is better.
B．The price of the food is higher. D. The restaurants are more crowded.【小题4】What would be the best title of the text?
A．The disadvantages of tipping B. Difficulties faced by restaurants
B．How to run restaurants successfully D. Some restaurants are removing tipping

同类题5

In modern society there is a great deal of argument about competition. Some value it highly, believing that it is responsible for social progress and prosperity; others say that competition is bad; that it sets one person against another; that it leads to unfriendly relationship between people.
I have taught many children who held the belief that their self-worth relied on how well they performed at tennis and other skills. For them, playing well and winning are often life-and-death affairs. In their single-minded pursuit of success, the development of many other human qualities is sadly forgotten.
However, while some seem to be lost in the desire to succeed, others take an opposite attitude. In a culture which values only the winner and pays no attention to the ordinary players, they strongly blame competition. Among the most vocal are youngsters who have suffered under competitive pressures from their parents or society. Teaching these young people, I often observe in them a desire to fail. They seem to seek failure by not trying to win or achieve success. By not trying, they always have an excuse: “I may have lost, but it doesn’t matter because I really didn’t try.” What is not usually admitted by themselves is the belief that if they had really tried and lost, that would mean a lot. Such a loss would be a measure of their worth. Clearly, this belief is the same as that of the true competitors who try to prove themselves. Both are based on the mistaken belief that one’s self-respect relies on how well one performs in comparison with others. Both are afraid of not being valued. Only as this basic and often troublesome fear begins to dissolve can we discover a new meaning in competition.
【小题1】What does this passage mainly talk about?
A. Competition helps to set up self-respect.
B. Opinions about competition are different among people.
C. Competition is harmful to personal quality development.
D. Failures are necessary experiences in competition
【小题2】Why do some people favor competition according to the passage?
A. It pushes society forward.
B. It builds up a sense of duty.
C. It improves personal abilities.
D. It encourages individual efforts.
【小题3】What is the similar belief of the true competitors and those with a desire to fail ?
A. One’s worth lies in his performance compared with others.
B. One’s success in competition needs great efforts.
C. One’s achievement is determined by his particular skills.
D. One’s success is based on how hard he has tried.
【小题4】Which point of view may the author agree to?
A. Every effort should be paid back.
B. Competition should be encouraged.
C. Winning should be a life-and-death matter.
D. Fear of failure should be removed in competition.

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