题干

When Joshua Blue, a head teacher at the Kennedy, hosts a lecture for his students, he wears a light violet-colored tie. "You don't want so many bright colors that the kids will get distracted," said Blue. Colors give off very specific signals, and different tie colors stand for very different impacts. Wondering what color tie to wear to your next meeting? Here's how to choose the perfect color tie for every occasion:
All powerful reds
It's not a coincidence(巧合)that many politicians wear red-colored ties with light shirts and darker suits. "Red is the powerful color," said Mark Woodman, a trend analyst who studies color in Laurel, Maryland. "There’s something about red that always comes back to strength and passion.” But the tone of your reds matters, too. Darker reds can help build trust, while lighter red and pink ties can be more of a statement about your personal style and be associated with creativity. When you want to convey a sense of ambition, consider a shiny red.
Royal purples
Ross Znavor, an executive in financial services in New York, wears purple ties rather than red to business meetings because the color shows a bit of self-confidence and helps him create lasting first impressions. Purple, traditionally a sign of royalty and wealth is becoming more acceptable in the workplace.
Black affairs
"While you might not wear them to meetings on a regular basis, wearing black ties to a cocktail party or even a dinner is unique and attractive," said Zyla. But remember: the formal black color can feel aggressive in many situations. "Avoid it if you are a green-hand at work," Zyla said.
Right blues
Afraid of sending the wrong message with your tie color? Consider blue as the all-purpose tie. Blue ties are a good investment because the color reminds people of the sky and ocean. "Blue is the safest color to wear," Lindsay said.
【小题1】Why do many politicians prefer red-colored ties?
A.Because they often wear light shirts and darker suits.
B.Because they want to get promoted.
C.Because red is related to strength and passion.
D.Because red gets their message across easily.
【小题2】Who will probably choose the purple ties?
A.Politicians.B.Businessmen.
C.Artists.D.Head teachers.
【小题3】What color tie will you consider if you are a green-hand at work?
A.Red.B.Purple.
C.Black.D.Blue.
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同类题1

   Skywriting is a form of advertising in which a pilot is bound to spell out a brief slogan or catchphrase in letters formed by smoke. In general, a customer would choose a specific place and time for the skywriting to appear. The message would only last as long as winds are relatively calm and the sky is clear. Single plane skywriting has largely been replaced by multi-plane "skytyping" , a computer-controlled method involving puffs of smoke from a row of aircraft.

The first official skywriting show took place over New York City in November of 1922. A skywriting pioneer and Royal Air Force(RAF)pilot named John Savage sat with the president of the American Tobacco Company, George Hill, as a fellow RAF ace pilot named Captain Cyril Turner flew into position over New York City. Captain Turner spelled out "HELLO USA CALL VANDERBILT 7200" in white smoke. Over47,000 people called the number, which happened to be the Vanderbilt Hotel where George Hill was staying. Hill became convinced that the skywriting advertisements would work well to promote his Lucky Strike cigarettes.

Skywriting continued to grow in popularity as both an advertising medium and a personal message service. Customers could request anything from "Eat at Joe's" to "Will You Marry Me?"Messages and slogans would naturally have to remain short, but even a simple phone number could produce a lot of curious potential(潜在的)customers for a small investment.

The development of the national highway system after WW Ⅱ spelled the beginning of the end for the skywriting industry. Instead of posting a few words in the sky, advertisers could now fill entire billboards with all sorts of pictures. Thousands of captive audience would pass by these new advertising signs every day, unlike the precious few who would come across a typical skywriting message. Many aerial(空中的)advertising companies turned to permanent banners(横幅)pulled behind low-flying aircraft instead.

Some skywriting is still performed today, although only a select number of pilots have the skills necessary for the job.

【小题1】What do we know about skywriting?
A.It is made up of smoke and clouds.
B.It is performed by computers at present.
C.It appears where the pilot wants.
D.It is a kind of ad made in the sky.
【小题2】The third paragraph suggests that skywriting ________.
A.satisfied all of the needs of customers
B.was an effective advertising style
C.appealed to few customers
D.ended up with a message service
【小题3】Why did advertisers give up skywriting?
A.Because skywriting was too expensive to advertise.
B.Because planes were greatly reduced after WWⅡ.
C.Because billboards could attract more audience.
D.Because it wasn't easy to do such a thing.
【小题4】What might be the most suitable title for the passage?
A.Why people need skywriting
B.How to do skywriting
C.When it is good to do skywriting
D.What skywriting is

同类题2

   Ask most people anywhere in the world what they want out of life and the reply will probably be“to be happy”. Ed Deiner,an American psychology professor,has spent his whole life studying what makes people happy,comparing levels of happiness between cultures and trying to find out exactly why we enjoy ourselves.

Many people would say that this question does not need an answer. But Professor Deiner has one anyway. “If you’re a cheerful,happy person,your marriage is more likely to last,and you’re more likely to make money and be successful in your job. On average,happy people have stronger immune systems(免疫系统),and there is some evidence that they live longer. ”

So who are the world’s happiest people?It depends on how the word is defined. There is individual(个人的)happiness,the sense of joy we get when we do something we like. But there is also the feeling of satisfaction we get when we know that others respect us and approve of how we behave. According to Professor Deiner,the Western world pursues individual happiness while Asia prefers mutual satisfaction.

“In the West,the individualistic culture means that your mood matters much more than it does in the East. People ask themselves if they are doing what is fun or interesting. They become unhappy when they can’t do any of these things. If you ask people from Japan or China whether they are happy,they tend to look at what has gone wrong in their lives. If not much has gone wrong,then they are satisfied. ”

“People from Spain and other Spanish-speaking countries have the happiest culture,”Professor Deiner found. “The biggest cultural difference is to do with pride and shame. Hispanic cultures report much more pride and much less shame than others. ”

Income(收入)also makes a big difference to people’s happiness,but only at the lowest levels. Average income earners in the US are much happier than people in poverty. But millionaires are only a little bit happier than people on average incomes. It seems that money makes us happy when we have enough to feel safe.

【小题1】According to the passage, happy people enjoy the following except _______.
A.a long marriageB.career success
C.better healthD.respect from others
【小题2】What can be inferred from the fifth paragraph?
A.Hispanic cultures put stress on pride and shame.
B.Spanish people take too much pride in themselves.
C.Opinions towards pride and shame decide Spanish happiness.
D.If you are from Spain,you are the happiest.
【小题3】In the last paragraph,what does the writer want to tell us?
A.Poor people enjoy the same happiness as millionaires.
B.The higher income one gets,the happier life he lives.
C.Enough money can make us feel safe and happy.
D.Average income earners live the happiest life.
【小题4】What does the passage mainly discuss?
A.Cultural differences in happiness.
B.Reasons for happiness.
C.The happiest culture.
D.People’s opinions of happiness.

同类题3

Things Your Pilot Won't Tell You
You may not be getting the airline you paid for.
You may go to an airline website and buy a ticket, and get onto an airplane that has a similar name painted on it, but half the time, you're really on a regional (地方的) airline.The regionals aren't held to the same safety standards as the majors: their pilots aren't required to have as much training and experience, and the public doesn't know that.
—Captain at a major airline
If you're a nervous flier, book a morning flight.
The heating of the ground later causes bumpier (颠簸的) air, and it's much more likely to thunderstorm in the afternoon.
—Jerry Johnson , pilot, Los Angeles
The smoothest place to sit is often over or near the wing.
The bumpiest place to sit is in the back.If you're in the middle, you don't move as much.
—Patrick Smith, pilot, and author of Cockpit Confidential
Sit in the front if you want fresher air.
The general flow of air in any airplane is from front to back.So if you're really concerned about breathing the freshest possible air or not getting too hot, sit as close to the front as you can.Planes are generally warmest in the back.
—Tech pilot at a regional airline, Texas
You never know where the safest seat is.
There is no safest place to sit.In one accident, the people in the back are dead; in the next, it's the people up front.
—John Nance, aviation safety analyst and retired airline captain, Seattle
I've been struck by lightning twice.
Most pilots have.Airplanes are built to take it.You hear a big boom and see a big flash and that's it.You're not going to fall out of the sky.
—Charlotte, pilot for a regional earner,.North Carolina
People don't understand why they can't use their cell phones.
Well, what can happen is 12 people will decide to call someone just before landing, and I can get a false reading on my instruments saying that we are higher than we ideally are.
—Jim Tilmon, retired American Airlines pilot, Phoenix
【小题1】Jerry Johnson advises nervous fliers to ______.
A.sit in the back
B.fly in the morning
C.fly with major airlines
D.avoid flying in bad weather
【小题2】The best seats for those who need fresh air are ______.
A.in the frontB.in the middle
C.in the backD.near the wing
【小题3】Passengers' use of cellphones before landing is likely to ______.
A.increase the risk of being struck by lightning
B.make it difficult for pilots to control the plane
C.cause the instruments of the plane to break down
D.affect pilots' judgment about the height of the plane

同类题4

   Across Britain, burnt toast will be served to mothers in bed this morning as older sons and daughters rush to deliver their supermarket bunches of flowers. But, according to a new study, we should be placing a higher value on motherhood all year.
Mothers have long known that their home workload was just as heavy as paid work. Now, the new study has shown that if they were paid for their parental labours, they would earn as much as $ 172,000 a year.
The study looked at the range of jobs mothers do, as well as the hours they are working, to determine the figure. This would make their yearly income $ 30,000 more than the Prime Minister earns.
By analysing the numbers, it found the average mother works 119 hours a week, 40 of which would usually be paid at a standard rate and 79 hours as overtime. After questioning 1,000 mothers with children under 18, it found that, on most days, mums started their routine work at 7am and finished at around 11pm.
To calculate just how much mothers would earn from that labour, it suggested some of the roles that mums could take on, including housekeeper, part-time lawyer, personal trainer and entertainer. Being a part-time lawyer, at £ 48.98 an hour, would prove to be the most profitable of the “mum jobs”, with psychologist (心理学家) a close second.
It also asked mothers about the challenges they face, with 80 percent making emotional demand as the hardest thing about motherhood.
Over a third of .mums felt they needed more training and around half said they missed going out with friends.
The study shows mothers matter all year long and not just on Mother’s Day. The emotional, physical and mental energy mothers devote to their, children can be never-ending, but children are also sources of great joy and happiness. Investing (投入) in time for parenting and raising relationships is money well spent.
【小题1】How much would a mother earn a year if working as the Prime Minister?
A.£ 30,000.B.£ 142,000.
C.£ 172,000.D.£ 202,000.
【小题2】The biggest challenge for most mothers is from .
A.emotional demandB.low pay for work
C.heavy workloadD.lack of training
【小题3】What is stressed in the last paragraph?
A.Mothers’ importance shows in family all year long.
B.The sacrifices mothers make are huge but worthwhile.
C.Mothers’ devotion to children can hardly be calculated.
D.Investing time in parenting would bring a financial return.
【小题4】What can we conclude from the study?
A.Mothers,working hours should be largely reduced.
B.Mothers should balance their time for work and rest.
C.Mothers’ labour is of a higher value than it is realised.
D.Mothers should be freed from housework for social life.

同类题5

Dyslexia is a problem that restricts the ability to recognize words and connect sounds with letters when people read. People with this learning disorder may also have problems when they write. Dyslexia is not related to eyesight or intelligence. The problem involves areas of the brain that process language. Brain scientists are studying whether they can predict which young children may struggle with reading to provide them with early help. John Gabrieli at the Massachusetts Institute of Technology is leading the study of five-year-olds in about twenty schools in the Boston area.
They studied in the schools with kindergartens. And for all the children joining in the study, they give them a brief set of paper-and-pencil tests to look at which children appear to be at some risk for struggling to read. So far, fifty of them have been examined in a scanner, a special machine, to show brain activity. Written tests are not always able to identify dyslexia or other problems, while brain scans may offer a more scientific way to identify problems. And with reading problems, early identification is important. When it comes to helping children overcome reading difficulties, the younger the child, the more effective they are.
Reading problems are not usually identified until a child is in the third or fourth grade. The later children are recognized as poor readers, the less treatment can help. And, as Professor Gabrieli points out, poor reading can make education a struggle. Reading is everything. Even math and science have textbooks.
While the children are given tasks related to reading, the brain scans measure the extent to which certain parts of the brain become active while the children do the work. The scientists say they are pleased with early results from the study, but have a long way to go.
【小题1】Dyslexia affects the part of brain concerning ________.
A.eyesightB.intelligenceC.languageD.emotion
【小题2】Dyslexia problems are more likely to be identified through ________.
A.speech contestsB.reading efficiency
C.listening comprehensionD.brain scans
【小题3】According to the passage, which of the followings has the best time to overcome reading difficulties?
A.Tom, a boy in the kindergarten.
B.Kate, a high school leaver.
C.Jane, a primary school student.
D.Steve, a man in his thirties.
【小题4】What is the passage mainly about?
A.An effective way to identity Dyslexia at an early stage.
B.A learning disorder involving one’s intelligence.
C.Dyslexia — a problem affecting one’s reading and writing.
D.A possible solution to the problems related to Dyslexia.