Advertisements are forcing their way into people’s lives. People 【小题1】 advertisements in their daily life because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their products need to be 【小题2】 to bring themselves to the 【小题3】 of the customers. Thus nearly every product is advertised 【小题4】 To a large extent, good advertising leads to success 【小题5】 bad advertising means 【小题6】.

There are many ways to advertise and ads come in 【小题7】 forms. Newspapers carry advertisements. Some products are publicized (宣传) on TV and radio 【小题8】 bring them into the notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now. 【小题9】 , advertising is not always truthful, so millions of people who have bought advertised products feel 【小题10】 with them.

   “Can I get a light?”This question is the commonest among smokers. What if this question is to come from an unusual source? The National Health Promotion Foundation uploaded an anti-smoking advertisement onto YouTube. The anti-smoking ad has quickly been known as the“most powerful anti-smoking ad”.

The anti-smoking video, called the “Smoking Kid”, features children walking up to adult smokers asking for a light. The children in the ad are actors but the adults smoking are unsuspecting participants in the project.

The video begins with the statement “Adults know that smoking is harmful, but don’t remind themselves of this fact”. Once a “smoking kid” approaches the adults, every adult asked is shocked that the child with a cigarette in his hand is asking for a light. The first adult starts by saying “I’m not giving it to you” and the video goes on to state “every adult filmed said no and reminded the children that smoking is bad”.

Before going away, the kid hands each adult a booklet after being turned down for a light. The booklet says, “You worry about me, but why not about yourself?”Each adult looks around for the child as their faces are filled with confusion and discomfort.

The video shows that a few of the smokers quickly throw away their cigarettes or put their cigarettes away, showing that this experiment was effective at that moment.

The most influential element in the ad isn’t the use of children or the responses from the smoking adults. It comes down to something much simpler than that. Why is it that we worry about other people, forgetting to worry about ourselves?

   A primary school in Jinhua, Zhejiang Province, has announced (宣布) it no longer requires parents to sign their children’s homework. China Youth Daily _____:

Putting an end to the _____ that parents sign off the homework of their children _____ the burden on many parents, as otherwise they would have to look through primary school homework after a hard day’s work. But there are _____ that if parents stop having to sign off their children’s homework, the children will not get _____ grades.

_____, the most efficient way for children to study is to develop their _____ to learn and do their own homework.

When doing homework, students practice and _____ apply what they have learned. Truly, teachers are _____ to check students’ homework and ______ their mistakes. But some parents correct their children’s mistakes by themselves when signing off it.

It is the ______ of students to do their homework, be responsible ______ their studies and correct their mistakes. Parents’ supervising (监督) their homework, checking their answers and ______ the harder problems will only make children ______ aware of their mistakes and encourage them to ______ their parents’ help when they face any problems.

Children have to manage their own learning and ______ the ability to study by themselves, as competency (能力) will not be achieved ______ a student simply repeats fixed ______ in which he is helped in school by teachers and at home by parents.

An experiment ______ by Walter Mischel in the 1960s proved that children with better self-discipline performed better in their studies and interpersonal relationships.

There is little doubt that parents’ supervision can make children’s homework better. But it does not give children the ______ to practice their ability to solve problems independently.

HOT on the heels of equality

【小题1】 They lengthen the legs but shorten the steps; they give the wearer a sense of power but can also be painful to wear; they are worn by working women, but their visual appeal has nothing to do with work.

In Japan, a new social media campaign highlights the issues many women have with this footwear. 【小题2】In May, thousands of women signed an online petition(请愿书)demanding that the government ban the practice.

“【小题3】” said the movement founder Yuni Ishikawa, 32 yeas old, in an interview with the Associated Press. “It’s the view that appearances are more important for women at work than for men.”

As early as January, Ishikawa shared her frustration about the unfairness of this dress code on the Instagram social network. In her part-time job as a funeral usher(迎宾员), she was required to wear black heels between 5 and 7cm high.【小题4】. “High heels can cause bunions, blisters and strain the lower back. It’s hard to move, you can’t run and your feet hurt,” Ishikawa wrote in the petition, “【小题5】“

It’s a modest dream. Not too long ago, Japanese businessmen were expected to wear neckties, even on hot days. Then, the government encouraged companies to use less air conditioning and reduce electricity use. Men were freed from neckties. “This petition is the first step toward ‘creating a working environment free from unnecessary burdens’.” Ishikawa said.

   Computer hackers have now got their hands on mobile phones. A phone virus program can get your phone to do things you have no _____ of, computer security experts _____.

It might call the White House or the police, or _____ your personal address book to a marketing company. Or it could simply eat into the phone’s operating software, turning it _____ and erasing your personal information.

Similar viruses have already made mobile phone owners _____ in Japan and Europe.

Mr. Hypponen, chief technical officer of computer security in Finland said, “A virus can get your _____ and send them somewhere else. And it can record your _____.”

Mobiles are now able to _____ the Net, send e-mails and download software. So they easily become the _____ for the same hackers who have sent viruses to computers over the past decade.

“It’s technically ______ now,” said Stephen Trilling, director of research on anti-virus software.

“If the phone is connected to the ______, it can be used to transmit (传递) threats and ______ just as any computer can.”

In Japan, ______ you open a certain e-mail on your mobile, it will cause the phone to repeatedly ______ the national emergency number.

So phone operators will have to ______ emergency calls until the virus is ______.

In Europe, mobiles’ short message service, ______, SMS, has been used to send codes that could damage ______.

“Mobile users can ______ viruses, of course, by ______ their traditional phones without Web links,” some experts say.