题干

   Golf is big business in America, with a total economy estimated at nearly 70 billion dollars. The U.S. is also the world’s biggest market for golf equipment, according to a report from Golf Datatech. The other top countries are Japan, South Korea, United Kingdom, Canada and China. But the industry is working on ways to make golf more appealing, especially to young Americans.

The CEO of the U. S. -based World Golf Foundation, Steve Mona, believes the current state of golf is healthy and stable. His group says about 20 million Americans regularly play the game. But Mona also sees the need for change, to get more people to discover and play golf. He said the industry has focused on ways to make the game faster, funnier and more playable.

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Some golf courses have expanded fairways (球道) so golfers have less chance of losing balls in water or trees. Others move up the starting point for young or new players, so they are closer to the hole.

Some new courses also have fewer obstacles (障碍物) than those in the past, such as water ponds or sand traps. And the area near the hole is sometimes designed flatter, to keep the ball from rolling too much.

These changes could also attract adult golfers who want to play a faster, less difficult game. But with young people, Mona said it is important to get them interested at an early age.

Drive, Chip and Putting Championship

One program to do this is the Drive, Chip and Putting Championship, for girls and boys.

The name of the competition refers to golf’s three main skills. Driving is when a golfer hits the ball far at the start of the game. A chip is a much shorter shot, usually taken close to the hole. Putting refers to hitting the ball softly in the area near the hole, called the green.

Junior Golf Champions

Girls and boys from all 50 U. S. states compete in the championship. Organizers say the program has been one of the best ways to bring young people to golf. But Mona said it was not enough just to get people interested. “The challenge for us in the golf industry is that we have to change interest into trials,” he said. “And then change trials into actual participation in the game.”

Sam Schmitz is studying professional golf management at Eastern Kentucky University. He also believes speeding up the game will get more people to try golf. “For the younger generation, the biggest complaint about golf is how long it takes,” he said. A full game can last four hours.

【小题1】What is the passage mainly about?
A.How golf can appeal to more people.B.Why the U. S. is the country of golf.
C.Whether young people like playing golf.D.How a child can he good at playing golf.
【小题2】Which of the following subtitles can be put in the blank of the passage?
A.Changeable Positions of the FairwaysB.Sharp Increase in the Obstacles
C.Modern Changes on the CoursesD.Increasing Popularity of Golf
【小题3】What is Sam’s attitude towards speeding up the game?
A.Doubtful.B.Unconcerned.
C.Critical.D.Favorable.
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同类题2

   Brandon Paulin is the top official in the town of Indian Head even if he is only 19years old. Mr. Paulin started the job in May, and his first goal is to recover the business in the town. The area is about two and a half kilometers wide and sits between two rivers. About 4,000 people live there. It includes small businesses, old homes on tree-lined streets, and new townhouses along the highway. It is about an hour's drive away from Washington, D. C. But on the way to the capital, the highway passes the remains of closed businesses. The shops failed largely because of competition from shopping centers in larger cities.

Mr. Paulin says when some people drive into Indian Head and see the empty buildings, they just turn around and leave. He hopes to return the town to a friendly and successful place with natural beauty where people want to live and visit. “Many years ago,Indian Head was a booming(繁荣的) town, and that's what I want to get back,” he said.

Right now, the people who own the old, empty buildings are permitted to use their properties to reduce their taxes. Mr. Paulin wants to change the situation. He plans to charge owners a fee for empty buildings,and to increase the cost every year.

The owner of a local health food  store where Mr. Paulin buys fruit drinks is also happy about the young mayor. Kelly Murphy says,“His age doesn't bother me. I know he's excited, and I feel when we get around him, we will feel excited too. We've lost that for many years in this town. ”

Mr. Paulin began taking part in city politics at the age of 10. At that time, he urged town officials to put in signs urging drivers to be aware of pedestrians (行李). Mr. Paulin succeeded. Since then, he has been involved in the town government.

As a mayor, Mr. Paulin earns only $6,000 a year. Mr. Paulin lives at home and takes college classes online. His mother, Wendy Paulin, says her son accepts challenges and works on problems until he has a solution.

【小题1】We can learn from the passage that Brandon Paulin's goal is to __________ .
A.rescue the remains of closed businesses
B.develop Indian Head into a shopping town
C.bring Indian Head back to a booming town
D.become an extraordinary leader in America
【小题2】The business in Indian Head has failed mainly because __________ .
A.many shop owners moved to Washington D. C.
B.many customers preferred to buy things in larger cities
C. fewer visitors chose to go there because of the highway
D. many shop  owners  became  unfriendly to their customers
【小题3】How does Brandon Paulin plan to encourage the recovery of Indian Head?
A.By helping the owners to decorate their empty buildings.
B.By charging those who don't use their empty buildings.
C.By reducing taxes the. owners should pay every year.
D.By setting a good example of buying fruit drinks.
【小题4】What attitude does Kelly Murphy hold towards Brandon Paulin?
A.Supportive.B.Unconcerned.
C.Negative.D.Worried.

同类题3

   In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics (策略).
One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food (垃圾食品) later in their trip. In department stores, the women’s shoe section is generally next to the women’s cosmetics (化妆品) section: while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later.
Besides, businesses seek to appeal to customers’ senses. Stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.
When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decisions in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $ 10 million houses.
【小题1】Why do stores usually display fruits and vegetables in the first section?
A.To save customers time.B.To show they are high quality foods.
C.To help sell junk food.D.To sell them at discount prices.
【小题2】According to Paragraph 3, which of the following encourages customers to buy?
A.Opening the store early in the morning.B.Displaying British wines next to French ones.
C.Inviting customers to play music.D.Filling the store with the smell of fresh bread.
【小题3】What is the California builder’s story intended to prove?
A.The house structure is a key factor customers consider.
B.The more costly the house is, the better it sells.
C.An ocean view is much to the customers’ taste.
D.A good first impression increases sales.
【小题4】What is the main purpose of the passage?
A.To explain how businesses turn people into their customers.
B.To introduce how businesses have grown from the past.
C.To report researches on customer behavior.
D.To show dishonest business practices.

同类题4

   Forcing waiters and waitresses to survive on tips from customers rather than normal wages is a pointless, rough, and unique American custom that, in the past several years, a handful of progressive restaurant owners have attempted to do away with. Now one of the most famous names in the dining business says he’s about to join their ranks. Danny Meyer, CEO of Union Square Hospitality Group, has announced that he plans to gradually stop tipping at the company’s 13 restaurants.

What, exactly, is wrong with tipping? To start with, leaving a waiter’s pay in the hands of customers causes a feeling of discrimination (歧视). In theory, handing restaurant customers the power to tip is at least supposed to inspire better, more attentive service. This fails in practice because humans turn out to be pretty arbitrary (随心所欲的) about their tipping behavior. Research has shown that the amount diners leave has very little to do with their level of satisfaction. All of this doesn’t encourage waiters and waitresses to do anything but turn over as many tables as possible.

Tipping is also very unfair to kitchen staff. The law allows restaurants to divide tips among front-of-the- house workers like waiters, hosts, and hostesses, but not cooks. This creates a system in which the people serving the food in a restaurant can earn more than the people preparing it.

One of the most appealing parts of Meyer’s move is that, unlike some restaurant owners who have taken an anti-tipping view, he won’t simply add a standard extra charge to diners’ bills. Rather, Union Square Hospitality Group intends to raise menu prices enough to fully cover the cost of a meal. If Meyer manages to move away from tipping at all without hurting his profits, it will almost certainly set the stage for others to follow suit.

【小题1】What do we know about the restaurants stopping tipping in Paragraph 1?
A.Their number is growing.
B.Their aim is to make more money.
C.They are damaging waiters and waitresses, profits.
D.They are widely supported by customers.【小题2】What’s waiters and waitresses’ attitude toward the present tipping custom?
A.They are encouraged to work hard to get tips.
B.They are against it for they get different tips.
C.They think it’s fair to their work labor.
D.Not all of them are satisfied with it.【小题3】What will customers feel after dinning in Danny Meyer’s restaurants?
A.Eating there is cheaper. B. The service there is better.
B.The price of the food is higher.    D. The restaurants are more crowded.【小题4】What would be the best title of the text?
A.The disadvantages of tipping B. Difficulties faced by restaurants
B.How to run restaurants successfully D. Some restaurants are removing tipping