In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics (策略).
One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food (垃圾食品) later in their trip. In department stores, the women’s shoe section is generally next to the women’s cosmetics (化妆品) section: while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later.
Besides, businesses seek to appeal to customers’ senses. Stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.
When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decisions in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $ 10 million houses.
【小题1】Why do stores usually display fruits and vegetables in the first section?

A．To save customers time.	B．To show they are high quality foods.
C．To help sell junk food.	D．To sell them at discount prices.

【小题2】According to Paragraph 3, which of the following encourages customers to buy?

A．Opening the store early in the morning.	B．Displaying British wines next to French ones.
C．Inviting customers to play music.	D．Filling the store with the smell of fresh bread.

【小题3】What is the California builder’s story intended to prove?

A．The house structure is a key factor customers consider.

B．The more costly the house is, the better it sells.

C．An ocean view is much to the customers’ taste.

D．A good first impression increases sales.

【小题4】What is the main purpose of the passage?

A．To explain how businesses turn people into their customers.

B．To introduce how businesses have grown from the past.

C．To report researches on customer behavior.

D．To show dishonest business practices.

   Imagine walking through an ancient city, then climbing a gate tower to take in a wonderful view of the city and its more than 600-year-old walls. You can hear the city's heartbeat in the air. This is Pingyao Ancient City in Shanxi Province, a place that should definitely be on your travel route if you enjoy history or ancient architecture since its origins can be traced back to more than 2,700 years ago.

Located in the center of Shanxi Province, Pingyao is the hometown  of Jin merchants, a group of merchants who actively dominated (支配） a booming commodity market throughout China for more than 500 years, especially during the Ming and Qing dynasties. After the founding of the People's Republic of China in 1949, the city's agriculture and manufacturing industries developed rapidly. Following China's reform and opening up, Pingyao struggled for the transition from a managed economy to the current market-oriented economy. During this time, the city government sought out new ways to break through this  economic bottleneck.

Finally in the winter of 1997, opportunity came knocking. Through the efforts of the city government, Pingyao earned its place on the UNESCO World Heritage list, which caused the entire world to take notice of the city.

Since the city's fame rose, locals in Pingyao have deepened their understanding of the conservation efforts preserving the historical relics in their hometown. Meanwhile the city administration has continued to upgrade itself through a strategy that follows the pillars of "conservation, entrepreneurship, development and protection" .

Currently, the city is focused on establishing a sustainable industry that will enable it to continue to grow while also protecting its relics and introducing them to the world.

【小题1】What does the underlined word "transition" in Paragraph 2 probably mean?

A．Exploration.	B．Spread.
C．Application.	D．Change.

【小题2】What contributed to Pingyao's popularity around the world?

A．The city government's hard work.

B．The official recognition by the UNESCO.

C．The development of Pingyao's economy.

D．The ancient architecture in the city.

【小题3】What measure is taken to further develop the city?

A．Combining the economy with cultural protection.

B．Constructing more modern buildings.

C．Learning from other cities in the world.

D．Establishing the manufacturing industry.

【小题4】How is the text developed?

A．By giving examples.

B．By following the time order.

C．By listing reasons.

D．By raising questions.

根据短文内容，从短文后的选项中选出能填入空白处的最佳选项，选项中有两项为多余选项。（如果所用的答题卡没有E、F、G选项，则选E涂A、B，选F涂A、C，选G涂A、D。）
【小题1】The answer is that the government needs money for many things, for example to pay its army, to build public facilities and to buy goods from abroad, and only the people of the country can supply the money.
【小题2】That is, a person pays according to the amount of his income. Whether he is a merchant, a doctor, a lawyer, a shopkeeper, a miner, or anything else, he must pay tax if his income is more than a certain amount. This is called a “direct” tax, because it is paid in money direct to the government.
Another tax is paid on goods such as watches, jewelry, tobacco, wine, etc. When they are brought into a country, such a tax is paid as part of the price of these goods if they are later sold in shops.【小题3】
People usually complain about having to pay taxes, but they forget that the money is spent on things that they and their families need. We need policemen to catch thieves, and they must be paid what they earn; children need education and there must be schools and teachers; we want our streets to be kept clean, and the wages of men who do this kind of work have to be paid.【小题4】And we cannot have an army without paying for it.
【小题5】We have no real cause to complain when we are asked to pay taxes for the good of ourselves and for our fellow citizens.

A．Why must we pay taxes? B．Why do people often complain? C．Taxes, therefore, cannot be avoided. D．Taxes, however, should be cancelled.   E．One of the most important taxes is income tax. F．We call it “indirect” tax, because it is paid indirectly through the shopkeeper. G．Above all, the country must always be ready to defend itself against attacking enemies.

   Forcing waiters and waitresses to survive on tips from customers rather than normal wages is a pointless, rough, and unique American custom that, in the past several years, a handful of progressive restaurant owners have attempted to do away with. Now one of the most famous names in the dining business says he’s about to join their ranks. Danny Meyer, CEO of Union Square Hospitality Group, has announced that he plans to gradually stop tipping at the company’s 13 restaurants.

What, exactly, is wrong with tipping? To start with, leaving a waiter’s pay in the hands of customers causes a feeling of discrimination (歧视). In theory, handing restaurant customers the power to tip is at least supposed to inspire better, more attentive service. This fails in practice because humans turn out to be pretty arbitrary (随心所欲的) about their tipping behavior. Research has shown that the amount diners leave has very little to do with their level of satisfaction. All of this doesn’t encourage waiters and waitresses to do anything but turn over as many tables as possible.

Tipping is also very unfair to kitchen staff. The law allows restaurants to divide tips among front-of-the- house workers like waiters, hosts, and hostesses, but not cooks. This creates a system in which the people serving the food in a restaurant can earn more than the people preparing it.

One of the most appealing parts of Meyer’s move is that, unlike some restaurant owners who have taken an anti-tipping view, he won’t simply add a standard extra charge to diners’ bills. Rather, Union Square Hospitality Group intends to raise menu prices enough to fully cover the cost of a meal. If Meyer manages to move away from tipping at all without hurting his profits, it will almost certainly set the stage for others to follow suit.

【小题1】What do we know about the restaurants stopping tipping in Paragraph 1?
A．Their number is growing.
B．Their aim is to make more money.
C．They are damaging waiters and waitresses, profits.
D．They are widely supported by customers.【小题2】What’s waiters and waitresses’ attitude toward the present tipping custom?
A．They are encouraged to work hard to get tips.
B．They are against it for they get different tips.
C．They think it’s fair to their work labor.
D．Not all of them are satisfied with it.【小题3】What will customers feel after dinning in Danny Meyer’s restaurants?
A．Eating there is cheaper. B. The service there is better.
B．The price of the food is higher.    D. The restaurants are more crowded.【小题4】What would be the best title of the text?
A．The disadvantages of tipping B. Difficulties faced by restaurants
B．How to run restaurants successfully D. Some restaurants are removing tipping

London’s newest skyscraper (摩天大楼)is called the Shard and it cost about 430 million pounds to build. At a height of almost 310 metres, it is the tallest building in Europe. The Shard has completely changed the appearance of London. However, not everyone thinks that it is a change for the better.
The Shard was designed by the famous Italian architect Renzo Piano. When he began designing the Shard for London, Piano wanted a very tall building that looked like a spire (尖顶)• He wanted the glass surfaces to reflect the sky and the city. The sides of the building aren’t regular. So the building has an unusual shape. It looks like a very thin，sharp piece of broken glass. And that is how the building got the name: the Shard. Piano says that the spire shape of the Shard is part of a great London tradition. The shape reminds him of the spires of the churches of London or the tall masts (桅杆）of the ships that were once on the river Thames.
The Shard has 87 floors. At the top, there is an observatory. At the moment the building is empty, but eventually there will be a five-star hotel. There will also be top quality restaurants, apartments and offices.
Before building work began, a lot of people didn’t want the Shard though the plans were approved. Now they are still unhappy about the Shard. Some critics say that such a tall skyscraper might be good in a city like New York, but not in London. They say that the best thing about the Shard is its spire shape. But that is the only thing. There is no decoration, only flat surfaces. The Egyptians did that 4,500 years ago. They also think the Shard is too big for London. It destroys the beauty of the city.
Other critics don’t like what the Shard seems to represent. They say that the Shard shows how London is becoming more unequal. Only very rich people can afford to buy the expensive private apartments and stay in the hotel. But the people who live near the Shard are among the poorest in London. So the Shard seems a symbol of the division in society between the very rich and the poor.
The Shard now dominates the London skyline. It is not certain, however, that ordinary London citizens will ever accept it as a valuable addition to the city.
【小题1】London’s newest skyscraper is called the Shard because of ._____

A．its cost

B．its size

C．its shape

D．its height

【小题2】When he designed the Shard, Piano wanted it to _____

A．change London’s skyline

B．inherit London’s tradition

C．imitate the Egyptian style

D．attract potential visitors

【小题3】The critics who refer to social division think the Shard_______ .

A．is only preferred by the rich

B．is intended for wealthy people

C．is far away from the poor area

D．is popular only with Londoners

【小题4】Which would be the best title for the passage?

A．The Shard: Cheers and Claps

B．The Shard: Work of a Great Architect

C．The Shard: New Symbol of London?

D．The Shard: A Change for the Better?