题干

   Skywriting is a form of advertising in which a pilot is bound to spell out a brief slogan or catchphrase in letters formed by smoke. In general, a customer would choose a specific place and time for the skywriting to appear. The message would only last as long as winds are relatively calm and the sky is clear. Single plane skywriting has largely been replaced by multi-plane "skytyping" , a computer-controlled method involving puffs of smoke from a row of aircraft.

The first official skywriting show took place over New York City in November of 1922. A skywriting pioneer and Royal Air Force(RAF)pilot named John Savage sat with the president of the American Tobacco Company, George Hill, as a fellow RAF ace pilot named Captain Cyril Turner flew into position over New York City. Captain Turner spelled out "HELLO USA CALL VANDERBILT 7200" in white smoke. Over47,000 people called the number, which happened to be the Vanderbilt Hotel where George Hill was staying. Hill became convinced that the skywriting advertisements would work well to promote his Lucky Strike cigarettes.

Skywriting continued to grow in popularity as both an advertising medium and a personal message service. Customers could request anything from "Eat at Joe's" to "Will You Marry Me?"Messages and slogans would naturally have to remain short, but even a simple phone number could produce a lot of curious potential(潜在的)customers for a small investment.

The development of the national highway system after WW Ⅱ spelled the beginning of the end for the skywriting industry. Instead of posting a few words in the sky, advertisers could now fill entire billboards with all sorts of pictures. Thousands of captive audience would pass by these new advertising signs every day, unlike the precious few who would come across a typical skywriting message. Many aerial(空中的)advertising companies turned to permanent banners(横幅)pulled behind low-flying aircraft instead.

Some skywriting is still performed today, although only a select number of pilots have the skills necessary for the job.

【小题1】What do we know about skywriting?
A.It is made up of smoke and clouds.
B.It is performed by computers at present.
C.It appears where the pilot wants.
D.It is a kind of ad made in the sky.
【小题2】The third paragraph suggests that skywriting ________.
A.satisfied all of the needs of customers
B.was an effective advertising style
C.appealed to few customers
D.ended up with a message service
【小题3】Why did advertisers give up skywriting?
A.Because skywriting was too expensive to advertise.
B.Because planes were greatly reduced after WWⅡ.
C.Because billboards could attract more audience.
D.Because it wasn't easy to do such a thing.
【小题4】What might be the most suitable title for the passage?
A.Why people need skywriting
B.How to do skywriting
C.When it is good to do skywriting
D.What skywriting is
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同类题1

   When we are in a bad mood or ill at ease, as long as we listen to a beautiful song, we will feel better and relaxed. A musical _____ always makes us comfortable. By listening to music, we also can understand the philosophies which _____ the music.

Music not only can change our moods, but also can _____ some kinds of diseases, such as insomnia (失眠). Music treatment has been _____ in many countries recently. It has been _____ that music can make people relaxed, more _____ and have a better sleep. Some music even can promote us to _____ a certain number of natural chemicals from our bodies. Besides, music also has a good effect on strengthening people’s memory. In a university, 60 girl students accepted a (n) _____ , It showed that the girls who received musical training in their childhoods could _____ 17% more reading materials than those who didn’t. Some experts also ______ that musicians’ left brains are bigger in size than ordinary people’s. As we know, our memory is ______ by the left brain. That might be the reason why those who receive musical training have a better memory. ______ , the patients whose speaking is damaged may recover ______ by listening to or appreciating some music.

In addition to these ______, music can also promote children’s intelligence growth and ______ people's life. In some countries, people conducted a (n) ______ experiment. They played music beside vegetables and cows. As a result, the vegetables grew faster and the cows produced more milk. Why does music have so many magical functions? ______ , music influences people in psychological and physical ways.

From a psychological angle, music can impact directly on people's moods and behavior. Music has various rhythms, and so do human beings. When the two kinds of rhythms are in ______, the former can adopt the latter’s psychological rhythms. Usually, people will ______ music’s rhythms to change their movements.

From a physical angle, music is a sound wave which has a range of frequency. The wave can have ______ on people’s every neuron, which can secrete (分泌) some chemicals that are good for our health

【小题1】
A.conditionB.educationC.contextD.training
【小题2】
A.consist ofB.lie inC.belong toD.center around
【小题3】
A.treatB.causeC.preventD.settle
【小题4】
A.forbiddenB.demandedC.reformedD.adopted
【小题5】
A.provedB.suggestedC.recognizedD.estimated
【小题6】
A.intelligentB.mercifulC.energeticD.enthusiastic
【小题7】
A.repeatB.reduceC.releaseD.reject
【小题8】
A.examinationB.surveyC.programD.invitation
【小题9】
A.rememberB.imagineC.acceptD.understand
【小题10】
A.realizedB.revealedC.predictedD.recommended
【小题11】
A.possessedB.influencedC.unitedD.controlled
【小题12】
A.HoweverB.FurthermoreC.StillD.Therefore
【小题13】
A.suddenlyB.slightlyC.graduallyD.regularly
【小题14】
A.functionsB.principlesC.secretsD.keys
【小题15】
A.broadB.extendC.expandD.stretch
【小题16】
A.interestingB.ridiculousC.practicalD.scientific
【小题17】
A.In generalB.In factC.In contrastD.By comparison
【小题18】
A.useB.workC.harmonyD.conflict
【小题19】
A.changeB.followC.recordD.adapt
【小题20】
A.pressureB.cautionC.effectD.Progress

同类题2

Amazing Benefits of Listening to Music

If you love listening to music, you’re good company. 【小题1】

★Music makes you happier.

When you listen to music, your brain produces a special matter. It biologically (生物学上) causes listeners to feel emotions like happiness, excitement, and joy. So next time you need an emotional increase, listen to your favorite tunes for 15 minutes.

【小题2】

Listening to music you enjoy reduces levels of the stress in your body. This is an important finding since stress causes many illnesses. To stay calm and healthy during a stressful day, turn on the radio.

★Music helps you sleep better.

A study showed that students listening to classical music for 45 minutes slept better than students who did nothing. If you’re having trouble sleeping, try listening to a little Bach or Mozart before bedtime.

★Music helps you eat less.

【小题3】If you’re looking for ways to reduce your appetite (食欲), try dimming the lights and listening to soft music next time you sit down for a meal.

★Music strengthens learning and memory.

Researchers discovered that music can help you learn and recall information better. 【小题4】 Memorize these results. You now have a strategy to study more effectively for your next test.

★Music raises IQ and school performance.

Research shows that taking music lessons predicts higher school performance and IQ in young children. 【小题5】

A.Music lowers stress and improves health.
B.Participants who were musicians learned better with light music.
C.Musical training can help raise our IQs and even keep us sharp in old age.
D.Here are amazing scientifically proven benefits of being attracted by music.
E.Recent research shows that listening to music improves our happiness.
F.Softening the lighting and music can lead people to eat fewer calories and enjoy their meals better.
G.To help your children achieve excellence in their studies, encourage them to sing or learn to play an instrument.

同类题3

   In the United States alone,over 100 million cell-phones are thrown away each year.Cell-phones are part of a growing mountain of electronic waste like computers and personal digital assistants.The electronic waste stream is increasing three times taster than traditional garbage as a whole.

Electronic devices contain valuable metals such as gold and silver.A Swiss study reported that while the weight of electronic goods represented by precious metals was relatively small in comparison to total waste,the concentration(含量)of gold and other precious metals was higher in So-called e-waste than in naturally occurring minerals.

Electronic wastes also contain many poisonous metals.Even when the machines are recycled and the harmful metals removed,the recycling process often is carried out in poor countries,in practically uncontrolled ways which allow many poisonous substances to escape into the environment.

Creating products out of raw materials creates much more waste material,up to 100 times more,than the material contained in the finished products.Consider again the cell-phone,and imagine the mines that produced those metals,the factories needed to make the box and packaging(包装)it came in.Many wastes produced in the producing process are harmful as well.

The U.S Environmental Protection Agency notes that most waste is dangerous in that"the production, distribution,and use of products-as well as management of the resulting waste-all result in greenhouse gas release." Individuals can reduce their contribution by creating less waste at the start-for instance,buying reusable products and recycling.

In many countries the concept of extended producer responsibility is being considered or has been put in place as an incentive(动机)for reducing waste.If producers are required to take back packaging they use to sell their products,would they reduce the packaging in the first place?

Governments' incentive to require producers to take responsibility for the packaging they produce is usually based on money.Why,they ask,should cities or towns be responsible for paying to deal with the bubble wrap(气泡垫)that encased your television?

From the governments' point of view,a primary goal of laws requiring extended producer responsibility is to transfer both the costs and the physical responsibility of waste management from the government and tax-payers back to the producers.

【小题1】By mentioning the Swiss study,the author intends to tell us that .
A.the weight of e-goods is rather small
B.natural minerals contain more precious metals
C.E-waste deserves to be made good use of
D.the percentage of precious metals is heavy in e-waste
【小题2】The responsibility of c-waste treatment should be extended .
A.from producers to governments
B.from governments to producers
C.from individuals to distributors
D.from distributors to governments
【小题3】What docs the passage mainly talk about?
A.The increase in e-waste.B.The creation of e-waste.
C.The seriousness of e-waste.D.The management of e-waste.

同类题4

   A new study says that the faces on Lego minifigures have become less happy and more often mad or sad. The study was designed to find out if the Lego characters have become grumpier over the years.

Christoph Bartneck works at the University of Canterbury in New Zealand. He loves Lego and even worked for the company in the 1990s. He worked with another researcher on the project. They looked at all of the 6,000 figures made between 1975 and 2010. They made a note of each figure’s facial expression: happy, grumpy, afraid, surprised or satL They discovered that while in 1980, all of the figures were described as “smiley”, and that by 1990, only about 80 per cent of them had been “smiley” . And by 2010, just 50 per cent of the figures had had a smile on their little plastic faces.

The researchers are wondering how the increasingly sad, angry and unhappy faces on the Lego figures will affect the children who play with them. “Children’s toys can have an important influence on children,” said Bartneck on the university’s website. While Lego hasn’t issued an official response to the study, Bartneck said he thought the reason why Lego was producing angrier-faced characters was that children wanted them. He said it was likely that people wanted Lego characters to have different expressions, rather than just being sunny all the time. He said most of the unhappy faces were on characters based on a specific theme such as Harry Potter or pirates (海盗).

Bartneck will present his findings at the International Conference on Human-Agent Interaction in Sapporo.

【小题1】What does the underlined word “grumpier” probably mean?
A.Happier.B.Angrier.
C.Smarter.D.Prettier.
【小题2】It can be learned that since 1980 ________.
A.Bartneck has been studying Lego figures
B.the quality of Lego figures has gone from bad to worse
C.more and more Lego figures have lost their smiles
D.Lego figures’ facial expressions have become less rich
【小题3】What can we learn about Bartneck?
A.He likes to design different Lego figures.
B.He is a professor who studies facial expressions.
C.He wants to know the influence of unhappy figures on children.
D.He writes to the government to explain why children love angry Lego figures.
【小题4】The text mainly tells the readers ________ .
A.the history of the development of Lego figures
B.Lego characters are getting angrier
C.how Bartneck carried out his study
D.the angrier expressions on Lego figures do great harm to children

同类题5

   According to a recent report, about 15% of the people in the UK are members of gyms. But are they more likely to be fit?

A study found that gym members were 14 times more active than people who didn’t belong to any health club. Gym members did six hours more exercise a week, and this activity did make them fitter than non-gym members. They also spent less time sitting down every day than non-gym members. The results were the same for men and women.

The study included 405 people between the ages of 30 and 64, and the main characteristics of those who were gym members were the same as those who were not. ''But gym members did more training than non-gym members, '' said the lead author, Elizabeth Schroeder of the University of Illinois.

While it might seem clear that gym members exercising more are healthier than non-members, Schroeder says this has not been directly shown before. However, the study is only designed to show a tie between gym membership and more exercise. It may be that active people like to join gyms. In the study, people who exercised as much as gym members were also in good health.

You can get the same benefits wherever you exercise. This study shows a gym membership can make you do more exercise, but other research shows that exercising outside has other help. Outdoor activities can make you feel happy about life—especially if you run through a forest.

Outdoor exercise is also more enjoyable than going to the gym. The first five minutes of outdoor exercise is especially helpful in making people feel good. But Schroeder says that a gym may also encourage greater exercise because it can be social and fun.

【小题1】What did the new study find out?
A.Gym members had healthier eating habits.
B.There were fewer women gym members than men.
C.Gym members did at least eight hours of exercise a week.
D.Gym members were more active than non-gym members.
【小题2】In the study, researchers studied ____________________.
A.some sports lovers
B.405 gym members
C.people from different age groups
D.30 gym members and 64 non-gym members
【小题3】Which of the following will Elizabeth Schroeder agree with?
A.Women should do more gym exercise.
B.We should be careful with outdoor training.
C.Outdoor exercise is better than gym exercise.
D.It is easier to keep exercising if you go to the gym.