题干

   Skywriting is a form of advertising in which a pilot is bound to spell out a brief slogan or catchphrase in letters formed by smoke. In general, a customer would choose a specific place and time for the skywriting to appear. The message would only last as long as winds are relatively calm and the sky is clear. Single plane skywriting has largely been replaced by multi-plane "skytyping" , a computer-controlled method involving puffs of smoke from a row of aircraft.

The first official skywriting show took place over New York City in November of 1922. A skywriting pioneer and Royal Air Force(RAF)pilot named John Savage sat with the president of the American Tobacco Company, George Hill, as a fellow RAF ace pilot named Captain Cyril Turner flew into position over New York City. Captain Turner spelled out "HELLO USA CALL VANDERBILT 7200" in white smoke. Over47,000 people called the number, which happened to be the Vanderbilt Hotel where George Hill was staying. Hill became convinced that the skywriting advertisements would work well to promote his Lucky Strike cigarettes.

Skywriting continued to grow in popularity as both an advertising medium and a personal message service. Customers could request anything from "Eat at Joe's" to "Will You Marry Me?"Messages and slogans would naturally have to remain short, but even a simple phone number could produce a lot of curious potential(潜在的)customers for a small investment.

The development of the national highway system after WW Ⅱ spelled the beginning of the end for the skywriting industry. Instead of posting a few words in the sky, advertisers could now fill entire billboards with all sorts of pictures. Thousands of captive audience would pass by these new advertising signs every day, unlike the precious few who would come across a typical skywriting message. Many aerial(空中的)advertising companies turned to permanent banners(横幅)pulled behind low-flying aircraft instead.

Some skywriting is still performed today, although only a select number of pilots have the skills necessary for the job.

【小题1】What do we know about skywriting?
A.It is made up of smoke and clouds.
B.It is performed by computers at present.
C.It appears where the pilot wants.
D.It is a kind of ad made in the sky.
【小题2】The third paragraph suggests that skywriting ________.
A.satisfied all of the needs of customers
B.was an effective advertising style
C.appealed to few customers
D.ended up with a message service
【小题3】Why did advertisers give up skywriting?
A.Because skywriting was too expensive to advertise.
B.Because planes were greatly reduced after WWⅡ.
C.Because billboards could attract more audience.
D.Because it wasn't easy to do such a thing.
【小题4】What might be the most suitable title for the passage?
A.Why people need skywriting
B.How to do skywriting
C.When it is good to do skywriting
D.What skywriting is
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同类题1

Controlling Anger

Becoming angry is something beyond the control of people.【小题1】 Becoming angry can do a lot of damage,both mental and physical. However,there are methods for discovering how to control anger and not to suffer later.

·【小题2】 The moment you feel there are chances for you to become angry,get away from those circumstances(环境).In fact,there can be no better judge than you,for discovering what it is or who it is that makes you become angry,and then at that moment choosing to think about something else that can lighten your feelings.

·Keep a check on your breathing.【小题3】 By controlling the process of breathing,you can actually slow down your anger greatly. You can count till three as you breathe in,hold it for 3 seconds and again count till three while breathing out. You have to concentrate on the count as you do this and repeat this for as many times as required.

·【小题4】 For example, if you’re experiencing road rage while driving,you can choose to tell yourself that the person who overtook you by a vehicle was in a hurry as a result of some emergency and appreciate the fact that nothing major happened to your car. Repeat this form of self-talk to yourself every time you are in the middle of such an angry situation.

·Look for the support of other people.【小题5】 It needs to be clear right at the beginning as to why you are discussing your concerns with that individual. Let the other individual know what you want from him or her. After you’re done with your part of discussing about the circumstances,chances are that you’ll feel much better than before.

A.Talk to yourself positively.
B.Come to a stop as soon as you are angry.
C.Try to see the situation from a different view.
D.You can also ask for help from the one you rely on.
E.What you can do when you become angry is to breathe deeply.
F.In fact, almost all people at one point of time become angry.
G.You can imagine going to a place you consider to be calm as well as relaxing.

同类题2

   In the United States alone,over 100 million cell-phones are thrown away each year.Cell-phones are part of a growing mountain of electronic waste like computers and personal digital assistants.The electronic waste stream is increasing three times taster than traditional garbage as a whole.

Electronic devices contain valuable metals such as gold and silver.A Swiss study reported that while the weight of electronic goods represented by precious metals was relatively small in comparison to total waste,the concentration(含量)of gold and other precious metals was higher in So-called e-waste than in naturally occurring minerals.

Electronic wastes also contain many poisonous metals.Even when the machines are recycled and the harmful metals removed,the recycling process often is carried out in poor countries,in practically uncontrolled ways which allow many poisonous substances to escape into the environment.

Creating products out of raw materials creates much more waste material,up to 100 times more,than the material contained in the finished products.Consider again the cell-phone,and imagine the mines that produced those metals,the factories needed to make the box and packaging(包装)it came in.Many wastes produced in the producing process are harmful as well.

The U.S Environmental Protection Agency notes that most waste is dangerous in that"the production, distribution,and use of products-as well as management of the resulting waste-all result in greenhouse gas release." Individuals can reduce their contribution by creating less waste at the start-for instance,buying reusable products and recycling.

In many countries the concept of extended producer responsibility is being considered or has been put in place as an incentive(动机)for reducing waste.If producers are required to take back packaging they use to sell their products,would they reduce the packaging in the first place?

Governments' incentive to require producers to take responsibility for the packaging they produce is usually based on money.Why,they ask,should cities or towns be responsible for paying to deal with the bubble wrap(气泡垫)that encased your television?

From the governments' point of view,a primary goal of laws requiring extended producer responsibility is to transfer both the costs and the physical responsibility of waste management from the government and tax-payers back to the producers.

【小题1】By mentioning the Swiss study,the author intends to tell us that .
A.the weight of e-goods is rather small
B.natural minerals contain more precious metals
C.E-waste deserves to be made good use of
D.the percentage of precious metals is heavy in e-waste
【小题2】The responsibility of c-waste treatment should be extended .
A.from producers to governments
B.from governments to producers
C.from individuals to distributors
D.from distributors to governments
【小题3】What docs the passage mainly talk about?
A.The increase in e-waste.B.The creation of e-waste.
C.The seriousness of e-waste.D.The management of e-waste.

同类题3

   Before I studied psychology,I used to think that people would laugh when funny things occurred. While I was right about that,I discovered there are lots of other psychological reasons that make people laugh other than the funny part of a joke. When someone laughs at a joke,there will usually be more than one reason that makes him laugh-and the more reasons there are,the more powerful the joke will be.

I was attending a stand-up comedy show in Egypt,and when the man started to make fun of pedestrians crossing streets,everyone laughed their head off. The main reason why those people strongly laughed was that almost all of them felt angry with pedestrians who crossed streets carelessly. The joke wasn't only funny,it also made the audience feel that they were right about being angry at those pedestrians. That is,people were laughing because of both the funny joke and the happiness experienced as a result of the psychological support they got.

The better a joke makes a person feel,the more it includes other psychological factors,and the more the person will like it. For example,if you envy one of your friends,and someone tells a joke that is funny and,at the same time,makes your friend seem stupid,then you will probably laugh at it louder than if you weren't jealous(嫉妒的)of him.

In short, we not only laugh when we hear something funny, but also laugh when we experience some kind of happiness that results from the other psychological factors involved in the joke. I strongly discourage making fun of anyone or belittling someone to make someone else laugh. All I want to explain is that if your joke supports a person's emotions, he will certainly like it a lot.

【小题1】What did the author find out after studying psychology?
A.Only good jokes make people laugh.
B.Many reasons lead to people laughing.
C.Funny things can make people laugh.
D.Laughter can make people healthy.
【小题2】Why did the audience laugh at the pedestrians?
A.Because they played a trick on the pedestrians.
B.Because the pedestrians behaved in a funny way.
C.Because they could feel the pedestrians' happiness.
D.Because their emotions were approved of by the show.
【小题3】What does the underlined word "belittling" probably mean?
A.Speaking highly of.B.Getting close to.
C.Looking down on.D.Feeling content with.

同类题4

   You probably have a first-aid kit at home for your family—but what about your family pets?You need to be ready if your furry friend faces an emergency at home. What's more,as the weather gets warmer,more pet owners take their pets with them when they leave the house—on vacation,to the park,jogging,hiking and even swimming. That can be fun for you and your pet,but there's a chance that your pet will get hurt there,as well. So,it's important to know some of the basics of first aid for your pet if necessary.

If your pet is exposed to long periods of heat and sunlight,she will be easy to get heat exhaustion(衰竭)or heatstroke. Signs of heat exhaustion are breathless,anxiousness,dry gums and red skin most easily seen on the ears.

If either of these occurs,cool the pet right away and,as always,get her to the vet(兽医).Put the animal in a shaded or air-conditioned area,and wet the body with cool water. Rubbing isopropyl alcohol(异丙醇)on the belly and fanning the area will help drive away the heat. If a pet is suffering from heatstroke,don't try to give her water. Get her to the vet immediately.

If you see an animal that's been hit by a car,or you hit one accidentally,first be cautious of all oncoming traffic before trying to reach the animal. Approach carefully. Even a severely injured animal can bite you.

As someone helps with directing traffic, cover the animal with a blanket or towel. If the animal cannot stand on her own, there's a good chance that there are neck, back or head injuries, so try to gently transfer the animal to a flat surface. Then transport that flat surface to the nearest vet. Picking up or hand-carrying the animal may worsen the injuries.

【小题1】What is the main idea of the first paragraph?
A.It is dangerous to keep pets outside.
B.It is necessary to prepare for pets' first aid.
C.It is fun to bring pets while you go out.
D.It is possible for pets to run away from home.
【小题2】If a pet suffers from heatstroke, what should you do?
A.Wet her body with cold water.
B.Make her drink some alcohol.
C.Bring her to the vet at once.
D.Freeze her in an air-conditioned area.
【小题3】How can you help an animal injured in an accident?
A.By running to help her immediately.
B.By carrying her in your hands to the vet.
C.By picking her up in a gentle way.
D.By sending her to the vet on a flat surface.
【小题4】The underlined word "transfer" in the last paragraph may mean" ________ ".
A.moveB.trap
C.feedD.drive