题干

   Skywriting is a form of advertising in which a pilot is bound to spell out a brief slogan or catchphrase in letters formed by smoke. In general, a customer would choose a specific place and time for the skywriting to appear. The message would only last as long as winds are relatively calm and the sky is clear. Single plane skywriting has largely been replaced by multi-plane "skytyping" , a computer-controlled method involving puffs of smoke from a row of aircraft.

The first official skywriting show took place over New York City in November of 1922. A skywriting pioneer and Royal Air Force(RAF)pilot named John Savage sat with the president of the American Tobacco Company, George Hill, as a fellow RAF ace pilot named Captain Cyril Turner flew into position over New York City. Captain Turner spelled out "HELLO USA CALL VANDERBILT 7200" in white smoke. Over47,000 people called the number, which happened to be the Vanderbilt Hotel where George Hill was staying. Hill became convinced that the skywriting advertisements would work well to promote his Lucky Strike cigarettes.

Skywriting continued to grow in popularity as both an advertising medium and a personal message service. Customers could request anything from "Eat at Joe's" to "Will You Marry Me?"Messages and slogans would naturally have to remain short, but even a simple phone number could produce a lot of curious potential(潜在的)customers for a small investment.

The development of the national highway system after WW Ⅱ spelled the beginning of the end for the skywriting industry. Instead of posting a few words in the sky, advertisers could now fill entire billboards with all sorts of pictures. Thousands of captive audience would pass by these new advertising signs every day, unlike the precious few who would come across a typical skywriting message. Many aerial(空中的)advertising companies turned to permanent banners(横幅)pulled behind low-flying aircraft instead.

Some skywriting is still performed today, although only a select number of pilots have the skills necessary for the job.

【小题1】What do we know about skywriting?
A.It is made up of smoke and clouds.
B.It is performed by computers at present.
C.It appears where the pilot wants.
D.It is a kind of ad made in the sky.
【小题2】The third paragraph suggests that skywriting ________.
A.satisfied all of the needs of customers
B.was an effective advertising style
C.appealed to few customers
D.ended up with a message service
【小题3】Why did advertisers give up skywriting?
A.Because skywriting was too expensive to advertise.
B.Because planes were greatly reduced after WWⅡ.
C.Because billboards could attract more audience.
D.Because it wasn't easy to do such a thing.
【小题4】What might be the most suitable title for the passage?
A.Why people need skywriting
B.How to do skywriting
C.When it is good to do skywriting
D.What skywriting is
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同类题1

   A start-up company in California, called Zume, is testing machines that make pizza. The robot takes and shapes dough to create the base of the pizza. It then adds tomato sauce, cheese, meat or other toppings. Next, the robot places the uncooked pizza into a hot oven. A few minutes later, the pizza is ready. The pizza comes out the same each time. Zume says the robots work quickly and do not get sick. The robots do not get paid either.

Julia Collins is the company’s founder and chief executive officer (CEO) . Her business can spend money on better food products because it does not have to pay the robots. Zume is using robots to make pizza.

Charity Suzuki has bought the robot-made pizza. She likes its taste. “It’s delicious. It’s always hot and fresh when it comes. I mean it’s great that they’re making it, but I can’t tell the difference that it’s made by a robot versus a human.”

Other companies say they are developing robots so people can get higher quality food faster. But what about the jobs the robots are taking from humans?

Ken Goldberg is a professor at the University of California in Berkeley. He also directs the school’s automation laboratory. Goldberg says researchers have been working with robots for 50 years. He says that, while there has been progress, the jobs are not going to disappear right away. “I want to reassure (使放心) restaurant workers that the skills that they have are still going to be of value,” Goldberg said.

“We’re going to get rid of boring, repetitive, dangerous jobs and we’re going to free up people to do things that have higher value. There’s going to be amazing new ways of working that don’t exist yet but are going to be created.”

【小题1】Why can Zume devote more money to better food products?
A.It earns a lot by selling pizza.B.It wants to create more robots.
C.It can save a lot by using robots.D.It hopes to attract more customers.
【小题2】What can we know about the robot-made pizza according to Suzuki?
A.It really agrees with her.B.It is hot and fresh all the time.
C.It is tastier than the man-made.D.It is delicious and free of charge.
【小题3】What’s the benefit of robots’ making pizza?
A.They work efficiently.B.They help sick people.
C.They need few payments.D.They produce more food.
【小题4】What does Goldberg think of the jobs of restaurant workers?
A.Interesting.B.Boring.
C.Dangerous.D.Necessary.

同类题2

Amazing Benefits of Listening to Music

If you love listening to music, you’re good company. 【小题1】

★Music makes you happier.

When you listen to music, your brain produces a special matter. It biologically (生物学上) causes listeners to feel emotions like happiness, excitement, and joy. So next time you need an emotional increase, listen to your favorite tunes for 15 minutes.

【小题2】

Listening to music you enjoy reduces levels of the stress in your body. This is an important finding since stress causes many illnesses. To stay calm and healthy during a stressful day, turn on the radio.

★Music helps you sleep better.

A study showed that students listening to classical music for 45 minutes slept better than students who did nothing. If you’re having trouble sleeping, try listening to a little Bach or Mozart before bedtime.

★Music helps you eat less.

【小题3】If you’re looking for ways to reduce your appetite (食欲), try dimming the lights and listening to soft music next time you sit down for a meal.

★Music strengthens learning and memory.

Researchers discovered that music can help you learn and recall information better. 【小题4】 Memorize these results. You now have a strategy to study more effectively for your next test.

★Music raises IQ and school performance.

Research shows that taking music lessons predicts higher school performance and IQ in young children. 【小题5】

A.Music lowers stress and improves health.
B.Participants who were musicians learned better with light music.
C.Musical training can help raise our IQs and even keep us sharp in old age.
D.Here are amazing scientifically proven benefits of being attracted by music.
E.Recent research shows that listening to music improves our happiness.
F.Softening the lighting and music can lead people to eat fewer calories and enjoy their meals better.
G.To help your children achieve excellence in their studies, encourage them to sing or learn to play an instrument.

同类题3

   As the pace of life continues to increase, we are fast losing the art of relaxation. _______ you are in the habit of rushing through life, being on the go(忙碌)from morning till night, it is hard to _______. But relaxation is _______ for a healthy mind and body.

Stress is a(n)_______ part of everyday life and there is no way to _______ it. In fact, it is not the bad thing that it is often supposed to be. A _______ amount of stress is important to provide motivation and give _______ to life. It is only when stress gets out of control that it can lead to poor performance and _______ health.

The amount of stress a person can bear _______ very much on the individual. Some people are not afraid of stress, and such a ________ is obviously chief material for managerial responsibilities. Others lose heart at the ________ of unusual difficulties. When exposed to stress, in whatever form, we ________ both chemically and physically. In fact we make a choice between ________ and fight. And in more ancient days the choices made the ________ between life and death. The crises we meet today are ________ to be so extreme, but however little the stress, it requires the same response. It is when such a reaction ________ long, through continued exposure to stress, that health becomes ________. Such serious conditions as high blood pressure and heart disease have ________ links with stress. Since we cannot ________ stress from our lives we need to find ways to ________ it.

So what do you think of stress? What is your way to deal with it?

【小题1】
A.IfB.UnlessC.OnceD.Until
【小题2】
A.slow downB.calm downC.break downD.turn down
【小题3】
A.effectiveB.satisfyingC.normalD.vital
【小题4】
A.physicalB.naturalC.beneficialD.necessary
【小题5】
A.tolerateB.reduceC.avoidD.overcome
【小题6】
A.stableB.certainC.largeD.great
【小题7】
A.purposeB.courageC.influenceD.instruction
【小题8】
A.illB.excellentC.strongD.weak
【小题9】
A.insistsB.dependsC.callsD.bases
【小题10】
A.patternB.conditionC.situationD.character
【小题11】
A.costB.viewC.sightD.end
【小题12】
A.reflectB.reactC.behaveD.conduct
【小题13】
A.peaceB.fearC.pressureD.failure
【小题14】
A.decisionB.promiseC.differenceD.connection
【小题15】
A.unlikelyB.unableC.supposedD.probable
【小题16】
A.continuesB.livesC.standsD.lasts
【小题17】
A.balancedB.affectedC.endangeredD.controlled
【小题18】
A.establishedB.achievedC.combinedD.realized
【小题19】
A.chooseB.removeC.forbidD.separate
【小题20】
A.deal withB.point outC.look intoD.take down

同类题4

   About ten men in every hundred suffer from color-blindness in some way. Women are luckier: only about one in two hundred is affected on this matter. Perhaps, after all, it is safer to be driven by a woman!

There are different forms of color-blindness. In some cases a man may not be able to see deep red. He may think that red, orange and yellow are all shades of green. Sometimes a person cannot tell the difference between blue and green. In rare cases an unlucky man may see everything in shades of green — a strange world indeed.

Color-blindness in human beings is a strange thing to explain. In a single eye there are millions of very small things called "cones". These help us to see in bright light and to tell the difference between colors. There are also millions of "rods", but these are used for seeing when it is near dark. They show us shapes but no color.

Some insects have favorite colors. Mosquitoes(蚊子) prefer blue to yellow. A red light will not attract insects, but a blue lamp will. In a similar way human beings also have favorite colors. Yet we are lucky.

With the aid of the cones in our eyes we can see many beautiful colors by day, and with the aid of the rods we can see shapes at night. One day we may even learn more about the invisible colors around us.

【小题1】What is the passage mainly about?
A.Colors and their surprising effects.
B.Women being luckier than men.
C.Danger caused by color-blindness.
D.Color-blindness.
【小题2】What can we know about the color-blind?
A.Not all of them have the same problem in recognizing colors.
B.None of them can see deep red.
C.None of them can tell the difference between blue and green.
D.All of them see everything in shades of green.
【小题3】According to the passage, with the help of the cones, we can ______.
A.tell different shapes
B.see in weak light
C.kill mosquitoes
D.tell orange from yellow
【小题4】Which can we use to attract and kill mosquitoes?
A.Red light.
B.Yellow light.
C.Blue light.
D.Green light.

同类题5

Thinking is something you choose to do as a fish chooses to live in water. To be human is to think. But thinking may come naturally without your knowing how you do it. Thinking about thinking is the key to critical(批判性的)thinking. When you think critically, you take control of your thinking processes(过程). Otherwise, you might be controlled by the ideas of others. Indeed, critical thinking is at the heart of education.
The word "critical" here has a special meaning. It does not mean taking one view against another view, as when someone criticizes another person for doing something wrong. The nature of critical thinking is thinking beyond the easily seen—beyond the pictures on TV, the untrue reports in the newspapers, and the faulty reasoning (错误的推理).
Critical thinking is an attitude as much as an activity. If you are curious about life and desire to dig deeper into it, you are a critical thinker; if you find pleasure in deep thinking about different ideas, characters, and facts, you are a critical thinker.
Activities of the mind and higher-order reasoning are processes of deep and careful consideration. They take time, and do not go hand in hand with the fast speed in today's world, fast foods, instant coffee, and self-developing film. If you are among the people who believe that speed is a measure of intelligence, you may learn something new from a story about Albert Einstein. The first time Banish Hoffman, a scientist, was to discuss his work with Albert Einstein, Hoffman was too nervous to speak. But Einstein immediately put Hoffman at ease by saying, "Please go slowly, I don't understand things quickly."
【小题1】Critical thinking is important to us because if we do not think critically,__________.
A.it will be hard for us to think naturally and fast
B.we will follow the ideas of others naturally
C.we might be controlled by other people's ideas
D.we might be fooled by other people's ideas
【小题2】If you are a critical thinker, you will________.
A.criticize other people for their mistakesB.trust the reports in the newspapers
C.take one view against another viewD.think deeply about different ideas
【小题3】In the last paragraph, "something new" suggests that________.
A.the smarter you are, the faster you do things
B.intelligence is not decided by speed
C.speed can improve intelligence
D.the faster you do things, the smarter you become
【小题4】What would be the best title for the passage?
A.Understanding Critical ThinkingB.Thinking and Critical Thinking
C.Thinking Natural and HumanD.Thinking Fast Means Intelligence