The new study shows that we spend more time using the mobile Internet to read newspapers and magazines or do some other things. According to the Interactive Advertising Bureau（IAB），the average European spends 4.8 hours reading newspapers and magazines but 1.6 hours more using the mobile Internet per week.

The IAB questioned 15,000 people in 15 European countries, looking at how people were using the Internet and its influence on their everyday lives. It found that the mobile Internet is increasingly finding its way into the public awareness. Over 71 million Europeans now have Internet access on their mobile phones. In the UK, 10 million people now access the Internet through their mobile phones and spend 6.3 hours doing so per week averagely.

Unsurprisingly, young generations in the UK are leading the way, with nearly half of the country's 16-to 24-year-olds and a quarter of 25-to 34-year-olds using the Internet, spending 6.5 and 6.2 hours online each week.

Entertainment plays a main role in our mobile Internet lives，with one in five British people using their phones for online games，a third listening to the online radio and 39 percent watching films，TV or other videos at least once a week. One third of those using an Internet phone said they received videos，images or other multimedia on their mobile，and 61percent said they passed on the contents they had received.

From a communication point of view，80 percent of those questioned agreed that the Internet had made it easier for them to stay in touch with friends and family.

Alison Fennah，director of the IAB，said the use of the mobile Internet had come to the point that marketers should be looking to strategies（策略）that connect them with consumers more effectively. "Better tools as well as improved consumer motivation that start coming together in 2011 can make a great difference to extending the online experience，" Fennah said.

   Harry Potter brings us a wonderful world of magic that has caught the imagination of millions of people on both the printed page and the silver screen with best-selling novels and popular films. However, you may be surprised to hear that children in Britain, home to the world's most popular novel Harry Potter, have a problem with reading. The problem, as far as the government, experts and many parents are concerned, is that kids are just not doing enough of it.

It's not just a question of children not reading the classics（经典作品）-difficult works by William Shakespeare and Charles Dickens. Reading generally is in crisis（危机）in the UK. Many different reasons are gven: lack of encouragement from parents, competition from TV and the Internet and computer games. But the government and schools have not given up on the young. There are many activities to encourage kids to read more and develop children's love for reading.

The National Literacy Trust（NLT）, an organization set up by the government, has a plan called "Reading Champions". This summer Reading Champions has a challenge called "Quest Seekers". It is designed to take children into a mysterious and wonderful land where they can discover the joy of reading. The idea is to turn a trip to their local libraries into a kind of magical adventure, the kind that young readers love in the Harry Potter books.

Many older British people like myself feel sad because so few of the younger generation read books. We know that when you have a book, you will never be bored. Unlike some other school subjects like math and science, for many which will always be a necessary thing to learn rather than much fun, reading can be a real pleasure and books are lifelong friends.

    With around 100 students scheduled to be in that 9:00 am Monday morning lecture, it is no surprise that almost 20 people actually make it to the class and only 10 of them are still awake after the first 15 minutes; it is not even a surprise that most of them are still in their pajama’s(睡衣). Obviously, students are terrible at adjusting their sleep cycles to their daily schedule.

All human beings possess a body clock. Along with other alerting systems, this governs the sleep/wake cycle and is therefore one of the main processes which govern sleep behaviour. Typically, the preferred sleep/wake cycle is delayed in adolescents, which leads to many students not feeling sleepy until much later in the evenings. This typical sleep pattern is usually referred to as the “night owl” schedule of sleep.

This is opposed to the “early bird” schedule, and is a kind of disorder where the individual tends to stay up much past midnight. Such a person has great difficulty in waking up in the mornings. Research suggests that night owls feel most alert and function best in the evenings and at night. Research findings have shown that about 20 percent of people can be classified as “night owls” and only 10 percent can be classified as “early birds” ------ the other 70 percent are in the middle. Although this is clearly not true for all students, for the ones who are true night owls, this gives them an excellent excuse for missing their lectures which unfortunately fall before midday.

   In our modern world, when something wears out, we throw it away and buy a new one. The ___ is that countries around the world have growing mountains of ___ because people are throwing out more rubbish than ever before.

How did we ___ a throwaway society? First of all, it is now easier to ___ an object than to spend time and money to repair it. ___ modern manufacturing(制造业)and technology, companies are able to produce products quickly and inexpensively. Products are plentiful and ___.

Another cause is our ___of disposable(一次性的)products. As ___ people, we are always looking for ___ to save time and make our lives easier. Companies ____ thousands of different kinds of disposable products:paper plates, plastic cups, and cameras, to name a few.

Our appetite for new products also ____ to the problem. We are ____ buying new things. Advertisements persuade us that ____ is better and that we will be happier with the latest products. The result is that we ____ useful possessions to make room for new ones.

All around the world, we can see the ____ of this throwaway lifestyle. Mountains of rubbish just keep getting bigger. To ____ the amount of rubbish and to protect the ____, more governments are requiring people to recycle materials. ____, this is not enough to solve(解决)our problem.

Maybe there is another way out. We need to repair our possessions ____ throwing them away. We also need to rethink our attitudes about ____. Repairing our possessions and changing our spending habits may be the best way to reduce the amount of rubbish and take care of our environment.

   Green Consumer Day is observed worldwide every year on September 28. The_______is to purchase only eco-friendly products as a way to________the impact consumerism has on the environment.

But we should NOT consume products even on Green Consumer Day.

Creating any product_______the use of energy; let's not_________climate change. For the most part, that energy is going to come from fossil fuels-coal, oil and natural gas._______coal or drilling for oil and natural gas creates environmental nightmares, while burning fossil fuels is the biggest_______of climate change. Unless a product is made using 100 percent_______energy, it will have a carbon footprint. We all know how_______the planet is heating up, so our goal should be to shrink our footprints, rather than expand them．

Manufacturing_______uses a lot of water. No matter how______a product is, water will be needed to clean the materials and clean it again_________the product is made. Many parts of the world are suffering from________ We can help conserve our precious water resources by buying fewer products, even if they're_____

Most products will still_________in trash. We don't need more solid waste! Even if the eco-product we buy is not disposable, the packaging it comes in will get thrown away.

Why go shopping when you could be out_________nature? Shopping can be a pretty stressful way to spend an hour or two. Wouldn't you rather take a walk, have a picnic or otherwise have fun with friends and family?

Buying more stuff adds to our_______and doesn't make us any happier. Most of us_______to have even more things than we can use. Adding to the load just increases the________of the mess we need to address. Plus most people________that spending time with family and friends makes them much happier than acquiring_________, even if it's green.