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In order to change the way Americans think about their trash footprint, Rob Greenfield is going to live like the average American for one month. He'll eat, shop, and consume just like the average American who14.5 pounds of trash per day. He has to2every piece of trash he creates. That's nearly 140 pounds3the end of the month(almost his body weight)! Every coffee cup, plastic bag, pizza box, every single piece of trash be creates will be on his4, everywhere he goes.
The idea behind Bob's “TrashMe” project is to show people the5effects of trash. Most people6think about how much waste they are producing every month. They just7their garbage bags, put them in the bin and8someone to pick them up. But what if they came face to face with a walking, talking9of overconsumption? That might get them thinking about the world's10trash problem and maybe even get them to11the amount of trash they generate.
To make himself12to a wider audience, Greenfield has13a nonprofit film studio LivingOne to create a six-episode TrashMe web-series. He promised to deliver “a visual of14that Americans will never forget.”
Rob's15adventure began on September 19th, and will end on October 19th. Three days in, he has already put on about 8 pounds, just a little bit16the trash that the average American produces in that time. But 30 days later, he will have put on over 130 pounds of trash. If you're wondering17on Earth he's going to carry all that garbage around, you should know that he will be wearing a custom-made trash suit to18around 135 pounds of trash. Still, that's19his own body weight, so it's not going to be20to move around.