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    Animals have been used, and sometimes abused(虐待), in movie-making since the early days of the industry. However, the American Humane Association has worked for many years to protect animals in films. And, the digital age might make animal actors unnecessary.

    The new film “Dolphin Tale” tells about a dolphin that loses her tail because of an injury from a crab-trap. A doctor provides her with an artificial tail that saves her life. The film is based on a real event. And the star of the film, Winter, is a real dolphin that lost her tail. The American Humane Society worked with the movie's makers to make sure Winter stayed safe and healthy during filming. The animal protection group does this for all animal actors in America.

    A thick book of rules and guidelines tells Hollywood moviemakers how to treat animals. Karen Rosa leads the American Humane Society's film and television group. He said, “Everything from the smallest insect to the largest mammal shall be protected. We believe that for the sake of entertainment, everybody should go home alive.

    This was not always the policy in the early days of film. In 1939, a horse was forced off a mountain, falling to his death, in the movie “Jesse James.” The next year, guidelines were established to guarantee safe and healthy conditions for animals in movies.

    A new film “Rise of the Planet of the Apes” tells about the creation of super intelligent apes through science. However, no real animals were among the performers. Computer generated imagery provided the chimpanzees, gorillas and orangutans that movie goers see. Clare Richardson is the president of the Diane Fossey Gorilla Fund. She says computer generated imagery should decrease the use of animals in the film industry. She praises movie makers for the use of computer-made animals.

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    The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you'll agree that the name and the product are connected in the everyone's mind.
    In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is. In the car industry. Some successful names for cars have powerful associations (联系).The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
    When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image(形象)in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge (要价)up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.