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近日,随着新消法的实施,2014年的3·15晚会无疑成了新消法实施之后的试金石。本次3·15的主题是“让消费更有尊严”。今年的“3·15”晚会将继续以打击假冒伪劣、维护市场经济秩序为主要任务,发挥新闻媒体的监督职能,为维护消费者合法权益和公平公正的市场经济秩序建言献策,曝光力度空前。如尼康D600被曝拍照现黑点;澳妙可奶粉篡改保质期;大唐电信旗下公司为手机装恶意软件;广琪贸易公司售过期食品原料等。

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    Obama, Lady Gaga and Steve Jobs—what do they have in common? They are, of course, all Americans. And according to a survey by social networking site baidu. com, they all best illustrate(举例说明) the word “cool”.

    But just what does it mean to say someone is “cool”? Most would answer that it is something to do with being independent-minded and not following the crowd.

    Yale University art professor Robert Farris Thompson says that the term “cool” goes back to 15th century West African philosophy. “Cool” relates to ideas of grace under pressure.

    “In Africa,” he writes, “coolness is a positive quality which combines calmness, silence, and life.”

    The modern idea of “cool” developed largely in the US in the period after World War II. “Post-war 'cool' was in part an expression of war-weariness (厌战情绪), . . . it went against the strict social rules of the time,” write sociologists Dick Pountain and David Robins in Cool Rules: Anatomy of an Attitude.

    But it was the American actor James Dean who became the symbol for “cool” in the hugely successful 1955 movie Rebel without a Cause. Dean plays a tough guy who disobeys his parents and the authorities. He always gets the girl, smokes cigarettes, wears a leather jacket and beats up bullies. In the movie, Dean showed what “cool” would mean to American young people for the next 60 years.

    Today the focus of “cool” has changed to athletics (体育运动) stars. Often in movies about schools, students gain popularity on the athletics field more than in the classroom. This can be seen quite clearly in movies like Varsity Blues and John Tucker Must Die.

    But many teenagers also think being smart is cool. Chess and other thinking games have been becoming more popular in schools.

    “Call it the Harry Potterization of America—a time when being smart is the new cool,” writes journalist Joe Sunnen.