The new study shows that we spend more time using the mobile Internet to read newspapers and magazines or do some other things. According to the Interactive Advertising Bureau（IAB），the average European spends 4.8 hours reading newspapers and magazines but 1.6 hours more using the mobile Internet per week.

The IAB questioned 15,000 people in 15 European countries, looking at how people were using the Internet and its influence on their everyday lives. It found that the mobile Internet is increasingly finding its way into the public awareness. Over 71 million Europeans now have Internet access on their mobile phones. In the UK, 10 million people now access the Internet through their mobile phones and spend 6.3 hours doing so per week averagely.

Unsurprisingly, young generations in the UK are leading the way, with nearly half of the country's 16-to 24-year-olds and a quarter of 25-to 34-year-olds using the Internet, spending 6.5 and 6.2 hours online each week.

Entertainment plays a main role in our mobile Internet lives，with one in five British people using their phones for online games，a third listening to the online radio and 39 percent watching films，TV or other videos at least once a week. One third of those using an Internet phone said they received videos，images or other multimedia on their mobile，and 61percent said they passed on the contents they had received.

From a communication point of view，80 percent of those questioned agreed that the Internet had made it easier for them to stay in touch with friends and family.

Alison Fennah，director of the IAB，said the use of the mobile Internet had come to the point that marketers should be looking to strategies（策略）that connect them with consumers more effectively. "Better tools as well as improved consumer motivation that start coming together in 2011 can make a great difference to extending the online experience，" Fennah said.

   This is the best time and this is the worst time；this is the time of great material richness and this is the time of desert of the soul. Everyone seems to be rushing around for something but they have never fulfilled their dreams. Everyone tries to seek happiness but it seems to be nowhere to be found.

When asked "What on earth can make you happy？"，most modern men would give similar replies such as becoming extremely wealthy，or getting promoted in work and then becoming very wealthy. When asked "What will you do with your wealth？"，they would make a long list of things they have been longing for. However，haven't you noticed the multimillionaires are not as happy as we common guys suppose them to be？Haven't you noticed that the multimillionaire celebrities（名人）don't even enjoy the fundamental freedom of going shopping with their own families without being followed by annoying paparazzi？

If we focus our happiness on such big issues，we are bound to be unhappy all through our life，because those big issues might just occur to us once in a blue moon.

As Socrates（苏格拉底）once put it，"He is the richest man who is content with the least，for content is the wealth of nature. "But how can we" be content with the least"？If you pay due attention，you will find our life is loaded with little joys，sometimes too little to be noticeable. Stop once in a while in your rush to your destination，look around and you will see that there are always little things worth cheering for. You got an "A" in a test. Good！You listened to all inspiring lectures. Great！You offered a helping hand to someone who had a flat tire. Amazing！Your dream girl or boy greeted you with a sweet smile. Fantastic！Let's cheer for the little joys in life！Please keep in mind that never should we wait to be happy！

   "Which college are you going to？"Many high school students are often asked this question. For some，the answer is Harvard，Stanford，Princeton or another famous university. For others，it might be State U，a small liberal arts college or even a community college. Whether high school students' answer is a private top college or a large public university，it should be their best-fit choice.

Admission rates（录取率）of some of the country's top universities have been dropping for years up to now，with many admitting less than 10 percent of applicants. This makes these colleges all the more desirable to some applicants because they think being admitted to one of these highly selective colleges makes sure of success.

The truth is that the name brand doesn't make a college a good choice for you. Just ask one of the students who were admitted to all eight Ivy League colleges this year. He turned them all down to attend the University of Alabama，which best met his financial and academic needs.

Just like anything else in life，when something is a good fit，it works. Students that attend colleges that match their academic，social and financial needs，while still providing an academically challenging environment，are more likely to graduate on time. On the other hand，students who attend colleges that are not a good fit are more likely.to struggle，feel anxiety and stress，and fail to get out in four years. In fact，some of the colleges with the highest graduation rates aren't in the Ivy League.

It's a good fit that leads to good results — not the name of a school. Just look at some of the colleges with the highest starting salaries. Colleges like Montana Tech and Oregon Health & Science University are among the top 10 colleges with the highest early-career salaries-with Stanford and the Ivy Leagues only making the top 25.

No single college is going to be a great fit for every student，and this especially applies（适用）to the Ivy Leagues and other well-known colleges. That a college just has a famous name doesn't mean it's going to make sure of success in college or your career.

Advertisements are forcing their way into people’s lives. People 【小题1】 advertisements in their daily life because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their products need to be 【小题2】 to bring themselves to the 【小题3】 of the customers. Thus nearly every product is advertised 【小题4】 To a large extent, good advertising leads to success 【小题5】 bad advertising means 【小题6】.

There are many ways to advertise and ads come in 【小题7】 forms. Newspapers carry advertisements. Some products are publicized (宣传) on TV and radio 【小题8】 bring them into the notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now. 【小题9】 , advertising is not always truthful, so millions of people who have bought advertised products feel 【小题10】 with them.

   A primary school in Jinhua, Zhejiang Province, has announced (宣布) it no longer requires parents to sign their children’s homework. China Youth Daily _____:

Putting an end to the _____ that parents sign off the homework of their children _____ the burden on many parents, as otherwise they would have to look through primary school homework after a hard day’s work. But there are _____ that if parents stop having to sign off their children’s homework, the children will not get _____ grades.

_____, the most efficient way for children to study is to develop their _____ to learn and do their own homework.

When doing homework, students practice and _____ apply what they have learned. Truly, teachers are _____ to check students’ homework and ______ their mistakes. But some parents correct their children’s mistakes by themselves when signing off it.

It is the ______ of students to do their homework, be responsible ______ their studies and correct their mistakes. Parents’ supervising (监督) their homework, checking their answers and ______ the harder problems will only make children ______ aware of their mistakes and encourage them to ______ their parents’ help when they face any problems.

Children have to manage their own learning and ______ the ability to study by themselves, as competency (能力) will not be achieved ______ a student simply repeats fixed ______ in which he is helped in school by teachers and at home by parents.

An experiment ______ by Walter Mischel in the 1960s proved that children with better self-discipline performed better in their studies and interpersonal relationships.

There is little doubt that parents’ supervision can make children’s homework better. But it does not give children the ______ to practice their ability to solve problems independently.