The new study shows that we spend more time using the mobile Internet to read newspapers and magazines or do some other things. According to the Interactive Advertising Bureau（IAB），the average European spends 4.8 hours reading newspapers and magazines but 1.6 hours more using the mobile Internet per week.

The IAB questioned 15,000 people in 15 European countries, looking at how people were using the Internet and its influence on their everyday lives. It found that the mobile Internet is increasingly finding its way into the public awareness. Over 71 million Europeans now have Internet access on their mobile phones. In the UK, 10 million people now access the Internet through their mobile phones and spend 6.3 hours doing so per week averagely.

Unsurprisingly, young generations in the UK are leading the way, with nearly half of the country's 16-to 24-year-olds and a quarter of 25-to 34-year-olds using the Internet, spending 6.5 and 6.2 hours online each week.

Entertainment plays a main role in our mobile Internet lives，with one in five British people using their phones for online games，a third listening to the online radio and 39 percent watching films，TV or other videos at least once a week. One third of those using an Internet phone said they received videos，images or other multimedia on their mobile，and 61percent said they passed on the contents they had received.

From a communication point of view，80 percent of those questioned agreed that the Internet had made it easier for them to stay in touch with friends and family.

Alison Fennah，director of the IAB，said the use of the mobile Internet had come to the point that marketers should be looking to strategies（策略）that connect them with consumers more effectively. "Better tools as well as improved consumer motivation that start coming together in 2011 can make a great difference to extending the online experience，" Fennah said.

   If you have a chance to go to Finland, you will probably be surprised to find how “foolish” the Finnish people are.

Take the taxi drivers for example. Taxis in Finland are mostly high-class Mercedes-Benz with a fare of two US dollars a kilometer. You can go anywhere in one, tell the driver to drop you at any place, say that you have some business to attend to, and then walk off without paying your fare. The driver would not show the least sign of anxiety.

The dining rooms in all big hotels not only serve their guests, but also serve outside diners. Hotel guests have their meals free, so they naturally go to the free dining rooms to have their meals. The most they would do to show their good faith is to wave their registration card (登记卡) to the waiter. With such a loose check, you can easily use any old registration card to take a couple of friends to dine free of charge.

The Finnish workers are paid by the hour. They are very much on their own as soon as they have agreed with the boss on the rate. From then on, they just say how many hours they have worked and they will be paid accordingly (相应地).

With so many loopholes (漏洞) in everyday life, surely Finland must be a heaven to those who love to take “petty advantages”. But the strange thing is, all the taxi passengers would always come back to pay their fare after they have attended to their business; not a single outsider has ever been found in the free hotel dining rooms. And workers always give an honest description of the exact hours they put in. As the Finns always act on good faith in everything they do, living in such a society has turned everyone into a real “gentleman”.

In a society of such high moral practice, what need is there for people to be on guard against others?

   When I read a post about taking someone to the movies, I remembered something that happened a couple of years ago.

I used to drink Coca-Cola and they had a contest where there was a ___________ inside the bottle cap. You went to a website and entered the code and maybe you _________ something. I won some ___________ Cokes. But then, I won the Grand Prize！I was surprised and ___________.

The Grand Prize was free movies for a year. What that ___________ to be was that the company sent me 52 admission tickets for a local movie theatre — they _________ one movie a week was what free movies for a year _______. All of the tickets had expiration dates（失效期）later than a year from the day I _________ them. I used quite a few taking friends to see _________.

But the best thing I did with them was that I ____________ twenty-two tickets that I had left by that time, to the local Women’s Transition House. It is a place where women and their ____________ could go when they’re ______________ domestic violence or just a bad situation in general and get help to make a ______________ start.

My work team had decided we would be a charity through which we ______________ donations for that particular Christmas. I knew that the Women’s Transition House ______________ some childcare for the women ______________ they could go for job interviews and things like that.

I put those tickets in a(n) ______________ and wrote a note on the outside, asking the Women's Transition House staff to give the movie tickets to women there ____________ the holidays to have something ____________ to do, with or without their children. It made me ____________ happy to do this.