Here's an interesting fact: Every teenager American seems to have, at some point, appeared drunk or rude online. This generation didn't invent stupidity, of course; it's just the first to post the picture online the entire world to see. And that's the rub: Employers are getting clever at looking you up online. They look at what people post and wonder. Is that new salesperson, the one who made a strange face on collegehumor.com,likely to do the same at a conference?”

    Anything that you put online is public information. This should seem pretty obvious to the generation who grew up on these sites, right? But it's not. When it comes to the Net, young people tend to fell for two traps. One:“ Many of them believe it's truly private, and they'll determine who gets to sec what, and it will stop there.” Wrong! And two: “Their sense of what things will be like in the next stage of their life is not realistic.”

    So what do you do about that picture? Take it down! But what if it is now on other sites? After all, a friend can post your photo elsewhere, and from there, it can be posted on another site. This problem is so common that a new industry has appeared: identity management, which helps people remove embarrassing material.

    The new industry serves to remind us that we've got to be careful out there. Most of us have got drunk or done something we regret. But putting it online is another matter. And for some, it's even become an addiction, one with a nickname: Crackspace. Young or old, students and managers alike turn into exhibitions, putting every aspect of their lives on public display(展示).

    Yes, it can be great fun. But should those of us posting pictures of ourselves dancing in our underwear be given a good comment? In a forgiving, kindly environment, yes. But what about in a business environment? Well, you decide.