For several years, Americans have enjoyed teleshopping, watching TV and buying things by phone. New teleshopping is starting in Europe. In some European countries, people can turn on their TV and shop for clothes, food, toys and many other things.

Teleshopping is becoming p 【小题1】 in Sweden. For example, the biggest Swedish company sells different kinds of things on TV in fifteen European countries, and in one year, it makes $ 10 million. In France there are two teleshopping channels, and the French spend about $ 20 million a year in buying things t 【小题2】 those channels. In Germany, until last year teleshopping was only possible on one channel for one hour every day. Then the government allowed more teleshopping. Other channels can open for telebusiness, i 【小题3】 the largest American company and a 24-hour teleshopping company. German businessmen are hoping these will help them sell more things.

Some people like teleshopping b 【小题4】 it allows them to do their shopping without going out. With all the traffic p 【小题5】 in cities, going shopping is not an easy thing. But at the time, other Europeans don’t like this new way of buying things. They call teleshopping“junk（垃圾）”on the air. Many Europeans u 【小题6】 worry about the quality（质量）of the things for sale on TV. They think high quality is the most important thing, and they don’t believe they can be sure about the quality of the things on TV.

The need of high quality m 【小题7】 that European teleshopping companies will have to be different from the American companies. They will have to be more careful about the quality of the things they sell. They will also have to work harder to sell things.