题干

“双十一”淘宝天猫某商家拟开展让利促销活动,制定了三种方案:

甲方案

全场六折

乙方案

全场每满300元减100元现金

丙方案

全场每满300元返100元代金券(再次购物可抵现金使用)

不考虑其他因素,对三种促销方案评价正确的是(  )

①丙方案采取购物返券,能引导消费者二次消费,增加销量

②乙方案和丙方案折扣方式不同,但二者让利幅度相同

③甲方案让利幅度最大,在合理范围内,折扣率越高销量越多

④乙方案采用现金折扣,随着消费额增加,打折力度不断加大

A:①②

B:①③

C:②④

D:③④

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答案(点此获取答案解析)

B

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阅读理解

    The bed should be reserved as a place for sleep, but people tend to read an iPad a lot in bed before they go to sleep.

    Charles Czeisler, a professor at Harvard Medical School, and his colleagues got a small group of people for an experiment. For five days in a row, the people read either a paper book or an iPad for four hours before sleep. Their sleep patterns were monitored all night. Before and after each trial period, the people took hourly blood tests to paint a day-long picture of just how much melatonin (褪黑激素) was in their blood at any given time.

    When subjects read on the iPad as compared to the paper books, they reported feeling less sleepy at night and less active the following morning. People also took longer to fall asleep on the iPad nights, and the blood tests showed that their melatonin secretion (分泌) was delayed by an hour and a half.

    The researchers conclude in today's journal article that given the rise of e-readers and the increasingly widespread use of e-things among children and adolescents, more research into the long-term consequences of these devices on health and safety is urgently needed. Czeisler and colleagues go on, in the research paper, to note:“Reading an iPad in bed may increase cancer risk.”

    However, software has been developed that can reduce some of the blue light from the screens of phones and computers according to time of day, and there are also glasses that are made to filter (过滤) short wavelengths. While they seem like a logical solution for the nighttime tech users, it needs more research.