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    In the middle of a beautiful day, I was feeling lost, as if the world was crashing on me. didn't know which way to go, except to head out to the countryside. I went to the spot where I used to take my kids-when I still had kids. Now they had  1and were leaving.

I was sitting alone in my car when I saw a man in his seventies, whose problem appeared bigger than mine. He stood near the edge of the road,2a kite spindle(风筝线锭) in his hands. Apparently, lost in thought, he stared skyward. I 3my neck to see how successful he had been in 4 the clouds. Following his string with my eyes, I almost lost5 of the other end. Finally, the kite rested on what seemed to be the highest branch of the 6tree in the park.  Obviously,  that was his grandson's kite!  The kite was a replica (复制品) of a beautiful bald eagle, and its wings spread 70pen. Grandpa had only one 8to his problem: cut the string.

"You wanted it to fly as high as it could. Bill. didn't you?" "Yes, Grandpa,9 wanted to keep it forever. " "There just comes a time when the only thing you can do is to cut the string and let it go. Perhaps by doing that, when it flies very high like real eagles do, it will come back to us. " Grandpa said.

    I 10 how the old man cut the string to let fly the kite. As the two walked away, looked to the 11. There I saw my answer, too. Today I have to cut the final strings that kept my two boys 12my reach. Though I want to keep them forever, I have taught them to fly like an eagle. Maybe by doing this, when it's time to soar like real eagles do. one day they would come back to me.

    The word advertising refers to any kind of public announcement that brings products and services to the attention of people. Throughout history, advertising has been an effective way to promote(促进)the trading and selling of goods. In the Middle Ages, merchants employed "town criers" to read public messages aloud to promote their goods. When printing was invented in the fifteenth century, pages of advertisements(ads)could be printed easily and were either hung in public places or put in books.

    By the end of the seventeenth century, when newspapers were beginning to be read by more people, printed materials became an important way to promote products and services. The London Gazette was the first newspaper to set aside a place just for advertising. This was so successful that by the end of the century several companies started businesses for the purpose of making newspaper ads for merchants.

    Advertising spread quickly throughout the eighteenth century. Ad writers were starting to pay more attention to the design of the ad text. Everything, from clothes to drinks, was promoted with clever methods such as repetition of the firm's name or product, words organized in eyecatching patterns, the use of pretty pictures and expressions easy to remember.

    Near the end of the nineteenth century, companies that were devoted to the production of ads came to be known as "advertising agencies(广告商)．"The agencies developed new ways to get people to think of themselves as members of a group. Throughout the twentieth century, advertising agencies promoted consumerism(消费主义)as a way of life, spreading the belief that people could be happy only if they bought the "right" products.

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