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新媒体技术推动阅读模式变革

    移动互联网和社交媒体的快速发展,形成了新的阅读方式——社会化阅读,它是以读者为中心,强调分享、互动和可移动性的全新阅读模式。

    首先,新媒体技术打破了区隔的空间、整合了碎片化的时间,极大地提升了信息传递的时效,推动了信息的跨域传播,孵化出一个个集合的阅读社群;其次,以兴趣和情感为核心的亚文化传播,让网络社群升级到文化层面的情感共振及价值认同,促使阅读从传统的私人化行为演化为一种以互动和共享为核心的社会化行为;最后,移动互联网时代,传统的生活场景不断转移到线上,线上的社群文化也开始嵌入现实生活,这使碎片化的信息互动升级为更具系统性的知识交流,让阅读的社会化作用更加凸显,这就是社会化阅读。

    社会化阅读在给人们带来便捷的同时,也存在需要注意的问题。为适应移动状态下的阅读需要,社会化阅读的内容大都以浓缩的形式出现,可谓短平快;微信朋友圈或群推荐的阅读材料,基于熟人、朋友关系,容易引起重视并被优先阅读,也容易产生先入为主的效应。一般来说,群主或群里比较活跃的人的推荐有时不可避免地带有引导性甚至经过了“再创造”。群友在分享阅读材料时,会有即时的评论发表,这就形成社会化阅读的一个突出特点:阅读分享与舆论的酝酿、形成几乎同时出现,没有给理性思维留下足够的时间。以微信朋友圈为例,国其转发分享功能十分强大,如果不注意,很容易让“朋友圈”变成“谣言圈”。

    在当前网络时代下,信息知识过剩、信息污染、信息干扰等问题,容易造成阅读浪费。社会化阅读潜藏着一些危机,如时间和空间的碎片化促使“浅阅读”大行其道、过多地沉迷虛拟空间会使得现实社会的文化互动变得稀缺等。

    社会化阅读方式对传统文化、教育以及传统价值观的冲击是不言而喻的。在传统社会中,出版物是经过审查、去杂质化的,社会化阅读则很难实现对内容的把关。因为在社会化媒体上,微新闻、微评论、微小说等随时可以上线,对于内容管理而言也是一个挑战。

    社会化读内容的管理者,应当了解社会化阅读的特点、规律与诉求,以新的管理理念和方法健促进社会正效应和正能量的最大化。借助社会化阅读这种种迅速直达受众的通道,尽可能多地提供质量高、营养丰富、满足读者需求的内容,营造良好的阅读环境。

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阅读理解

    Floods are second only to fire as the most common of all natural disasters.They occur almost everywhere in the world,resulting in widespread damage and even death.Consequently,scientists have long tried to perfect their ability to predict floods.So far,the best that scientists can do is to recognize the potential for flooding in certain conditions. There are a number of conditions,from deep snow on the ground to human error,which cause flooding.

    When deep snow melts it creates a large amount of water.Although deep snow alone rarely causes floods,when it occurs together with heavy rain and sudden warmer weather it can lead to serious flooding.If there is a fast snow melt on top of frozen or very wet ground,flooding is more likely to occur than when the ground is not frozen.Frozen ground or ground that is very wet cannot absorb the additional water created by the melting snow.Melting snow also contributes to high water levels in rivers and streams.

    Rivers that are covered in ice can also lead to flooding.When ice begins to melt,the surface of the ice cracks and breaks into large pieces.These pieces of ice move and float down the river,They can form a dam in the river,causing the water behind the dam to rise and flood the land upstream.If the dam breaks suddenly,then the large amount of water held behind the dam can flood the areas downstream too.

    Broken ice dams are not the only dam problems that can cause flooding.When a large human-made dam breaks or fails to hold the water collected behind it,the results can be devastating.Dams contain such huge amounts of water behind them that when sudden breaks occur,the great force of the water is like a great tidal wave.The dam waters can travel tens of kilometres,cover the ground in metres of mud and litter,and drown and crush every thing and creature in their path.

    Although scientists cannot always predict exactly when floods will occur,they do know a great deal about when floods are probably going to occur.Deep snow,ice-covered rivers,and weak dams are all strong conditions for potential flooding.