题干

某知名企业在发展初期将目标市场定位于所在地及周边几个省的农村市场。该企业以超低价位的产品迅速打开了进入农村市场的门槛,抢占了全国大部分低端市场。经过几年的发展,企业决策层决定推出面向全国其他市场的高档系列产品,但也认识到产品组合将给企业带来一定的风险。下列选项中对该企业担忧的风险推导正确的是(    )

A:产品市场定位不准确——产品不适销对路——产品积压严重

B:投入研发资金——企业运行成本上升——增加企业负担

C:高档产品不易很快打开销路——新产品研发费用难以迅速收回——企业面临资金困难

D:惯以生产廉价产品的形象在消费者心目中不易转变—一势必影响企业新产品的市场声誉

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答案(点此获取答案解析)

C

同类题1

阅读下列短文,从每题所给的四个选项(A、B、C和D)中选出最佳选项。

A

    When I was a little kid, a father was like the light in the fridge. Every house had one, but no one really knew what either of them did when the door was shut.

    My dad left the house every morning and always seemed glad to see every one again at night. He opened the jar of pickles when no one else at home could. He was the only one in the house who wasn't afraid to go into the basement by himself. 

    Whenever it rained, he got into the car and brought it around to the door. When anyone was sick, he went out to get the prescription(处方) filled. He set mousetraps. He cut back the roses so the thorns(刺) wouldn't hurt you when you came to the front door. He oiled my roller skates, and they went faster. When I got my bike, he ran alongside me for at least a thousand miles until I got the hang of it. He signed all my report and cards. He took a lot of pictures, but was never in them. He tightened up Mother's sagging(松垂的) clothesline every week or so.

    I was afraid of everyone else's father, but not my own. 

    Whenever I played house(玩过家家), the mother doll had a lot to do. I never knew what to do with the daddy doll, so I had him say, “I'm going off to work now,” and threw him under the bed.

    When I was nine years old, my father didn't get up one morning and go to work, he went to the hospital and died the next day. 

    There were a lot of people in the house who brought all kinds of good food and cakes. We had never had so much company before.   

    He never did anything; I didn't know his leaving would hurt so much.