题干

苹果公司的产品一直站在潮流的尖端,从最初的超大容量MP3播放器iPod,到划时代的触屏手机iPhone,再到先声夺人的平板电脑iPad,苹果每隔一段时间,就会给人带来惊喜。苹果品牌以其时尚、创新、精致吸引着全球无数粉丝。苹果公司的成功说明(  )
①建立品牌声誉是公司经营的首要目标
②提高自主创新能力对提高企业竞争力至关重要
③公司的成功经营需要制定正确的经营战略
④企业形成竞争优势的关键是不断推出新产品

A:①②

B:①④

C:②③

D:③④

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答案(点此获取答案解析)

C

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阅读理解

    Beauty has always been regarded as something praiseworthy. Almost everyone thinks attractive people are happier and healthier, have better marriages and have more respectable jobs. Personal advisors give them better advice for finding jobs. Even judges are softer on attractive defendants. But in the executive(主管) circle, beauty can become a liability.

    While attractiveness is a positive factor for a man on his way up the executive ladder, it is harmful to a woman.

    Handsome male executives were considered as having more honesty than plainer men; effort and ability were thought to lead to their success.

    Attractive female executives were considered to have less honesty than unattractive ones; their success was connected not with ability but with factors such as luck.

    All unattractive women executives were thought to have more honesty and to be more capable than the attractive female executives. Interestingly, though, the rise of the unattractive overnight success was connected more to personal relationships and less to ability than that of the attractive overnight success.

    Why are attractive women not thought to be able? An attractive woman is considered to be more feminine and an attractive man more manly than the less attractive ones. Thus, an attractive woman has an advantage in traditionally female jobs, but an attractive woman in a traditionally manly position appears to lack the "manly" qualities required.

    This is true even in politics. "When the only clue is how he or she looks, people treat men and women differently," says Anne Bowman, who recently published a study on the effects of attractiveness on political candidates. She asked 125 undergraduate students to rank two groups of photographs, one of men and one of women, in order of attractiveness. Then the students were told the photographs were of candidates for political offices. They were asked to rank them again, in the order they would vote for them.

    The results showed that attractive males completely defeated unattractive men, but the women who had ranked most attractive unchangeably received the fewest votes.