题干

植入式广告是指将产品或品牌代表性的内容,策略性地融入影视剧或电视节目中,让观众加深印象,继而达到营销目的的广告形态。但如果广告植入直白生硬、过多过滥,则会招致观众质疑、诟病,引起反感,甚至产生负效应。对材料理解正确的是 (   )
①只有契合观众需要,植入式广告才能产生效应
②做任何事情都要坚持适度原则
③矛盾具有普遍性,要坚持用一分为二的观点看问题
④追求物质价值与追求精神价值应该相互分离

A:①④

B:③④

C:②③

D:①③

上一题 下一题 0.0难度 选择题 更新时间:2018-02-09 11:04:13

答案(点此获取答案解析)

D

同类题4

阅读理解

    Please sit down and enjoy your meal. Just don't talk about it.

    These are the requirements at a popular dining party that is known as "silent dinners". It encourages people who take part in the dining party not to speak for one to two hours and not to use electronic devices. Instead, the idea is to just on the food.

    "Silent dinner parties are fast growing," said Honi Ryan, who has hosted 32 silent dinner parties in 11 cities across eight countries, including Germany, Australia andthe United States. "The way we communicate is changing so fast that we need to stop and think about it."

    According to a 2013 nation wide survey, restaurant noise came in second only to poor service among customer(顾客) complaints. And 19 percent of diners who took part in the survey said noise and crowds disturbed them most while eating out.

    Though silent dinners may seem curious, the idea is not a new one. Yogis(瑜伽信徒) have long enjoyed silent meals as part of a deepened practice. In fact, it was a trip to a temple(寺庙) in India by a man that encouraged one Brooklyn restaurant recently to add a silent dinner to its event programming.

    "We'll make a small speech at the beginning of the meal to make sure everyone understands what is happening and ask them not to speak or use their mobile phones for at least an hour," said EAT Green point owner Jordan Colon. And background music will be turned off, too.

    "It's funny; when I first opened EAT, I didn't play music for some time and people had very different reactions(反映) to that," said Colon. "Some people who come out to eat are ready to party, but it was so quiet without music. But I wanted to create an environment that makes you relaxed."

    Although personal reactions to a silent dinner may be various, in general they are more likely to get into a lot of talk afterwards, said Ryan. "At the end of the night people always have a lot to say about silence. But the most reaction is that there is always a good laugh."