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阅读下面议论文,完成1~4题。

用文化产品彰显“存在感”更重要

黄启哲

①昨天,一张国内女明星的合照在媒体刷屏,“谁最美”“谁最时尚”被热议。这张照片出自一年一度的“纽约大都会艺术博物馆慈善舞会”。虽然是慈善舞会,却堪称时尚界奥斯卡,此次更是打出主题“中国:镜花水月”,要求所有嘉宾都要穿着中国风情的礼服入场。这似乎也让更多“中国面孔”有了露脸的机会,除了超模刘雯和演员章子怡是慈善舞会的常客,巩俐、周迅、刘嘉玲、赵薇、李冰冰、范冰冰等中国明星均首次参加。一时间,红毯成为女明星“争奇斗艳”的竞技场。

②红毯秀活动不仅能够赢得品牌厂商的赞助,也能为明星增加曝光率,成功制造话题,学会用世界通行的市场套路抢眼球,媒体应该为红毯秀上的中国明星和背后团队点个赞。通过红毯秀进入国际视野,赢得在影视大片和世界媒体露脸的机会,是中国影视娱乐和时尚行业成熟的标志之一。

③不过,红毯只是产业链上的一个环节,只会作秀远远不够。作为演员,这些“中国面孔”在大片中的表现平淡无奇,在红毯秀上却趾高气扬。有评论认为,“中国面孔”在大片中不过只是一个符号式的存在。他们有的只在探路中国市场的“特供版”里惊鸿一瞥,根本没有机会出现在其他地区的版本里;有的不过是制片方添加“东方话题”的“佐料”,身上的东方符号有太多猎奇的想像;哪怕成了“主角”,有不少也没有存在感,因为这些角色从思维方式到言谈举止,都模糊了其文化底色。究其原因,这些大片很少有角色是为“中国面孔”量身打造,而结合文化背景与人物个性,为故事主线起到推动作用的人物更是罕见。还有一些“中国面孔”甚至没有作品,只是在各大电影节上“蹭红毯”,霸占红毯时间,甚至被质疑是否受到邀请。

④撕掉被贴上的标签,让中国元素在海外拥有更多底气和话语权,靠光鲜亮丽的造型,或赞助商的努力助推还远远不够,其身后中国影视产业乃至整个文化产业的成熟,才是真正的支撑。华丽的娱乐盛宴过后,还是要回到文化产业和电影工业的范畴,让“中国面孔”不再只是“点缀”,而是成为大片中必不可少的核心内容。

⑤除了挤上红毯的“勇气”,更应有参与市场PK,瞄准海外主流市场的“野心”,以及广阔的视野和文化“底气”。拿出作品,参与时尚产品和影视文化的竞争,才能让红毯上的中国明星更有“存在感”。

(选自《文汇报》2015年5月6日)

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Are you shy? If you are, you are not alone. In fact, close to 50 percent of people are shy. Almost 80 percent of people feel shy at some point in their lives. These days, shyness is becoming more and more common. Now, scientists are trying to understand shyness. They have some interesting ideas about why people are shy.

    Is it possible to be born shy? Many scientists say yes. They say 15 to 20 percent of babies behave shyly. These babies are a little quieter and more watchful than other babies. Interestingly, these shy babies usually have shy parents. As a result, scientists think that some shyness is genetic.
    Family size might causepeople to be shy as well. Scientists at Harvard University studied shy children. They found that 66 percent of them had older brothers and sisters. As a result, they became shy. At the same time, children with no brothers and sisters may be shy as well. Growing up alone, they often play by themselves. They are not able to learn the same social skills as children from big families.

    You may also be shy because of where you were born. When scientists studied shyness in different countries. They found surprising differences. In Japan, most people said they were shy. But in Israel, only one of three people said so. What explains the difference? One scientist says the Japanese and Israelis have different opinions of failure. In Japan, when people do not succeed, they feel bad about themselves. They blame(责备)themselves for their failure. In Israel, the opposite is true. Israelis often blame failure on outside reasons, such as family, teachers, friends, or bad luck. In Israel, freedom of opinion and risk taking are strongly supported. This may be why Israelis worry less about failure and are less shy.

    For shy people, it can be difficult to make friends, speak in class, and even get a good job. But scientists say you can get over your shyness. They suggest trying new things and practicing conversation. And don't forget—if you are shy, you are not the only one.