题干

北京的一条街上同住三家裁缝,手艺都不错。因为住得太近,生意上的竞争很激烈。为了抢生意,都想挂出有吸引力的招牌来招揽顾客。甲挂出的招牌是“北京城里最好的裁缝”;乙挂出的招牌是“全国最好的裁缝”。丙裁缝眼看两位同行相继挂出了这么大气的广告招牌,心想两位同行挂出的招牌都大到这份上了,我能说世界最好的裁缝吗?这是不是有点儿太虚假了?在百思不得其解时,丙裁缝的儿子谈了他的思路:不再向大处夸自己的小店,而是运用逆向思维,在广告词里的地域选择上应比“全国”“北京”要小得多,写的口气要比前两者小,但却达到以“小”欺“大”的效果。果然,根据他儿子的思路拟定的招牌挂出以后,丙的裁缝店生意兴隆。
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    New York is one of the last large American cities to have some of its policemen on horseback. The New York police have 170 horses working in certain parts of the city. The horses are expensive to feed, but it is even more expensive to look after them. Because the horses must walk on the streets, they need special horseshoes. In fact, they need more than 8,000 of them each year. Every police horse in New York gets new shoes every month. Keeping these shoes in good repair is the job of six blacksmiths. There are only about thirty-five of these blacksmiths in the whole United States.

    The cost of shoeing a horse is between twenty dollars and thirty-five dollars, and it takes a good blacksmith two or three hours to do the job.

    A blacksmith's job is not an easy one. He must be able to shape a shoe from a piece of metal and then fit it to the horse's foot. The blacksmith must bend over all the time when he is fitting the shoe and must hold the weight of the horse's leg while he works. Clearly, a blacksmith must be very strong. But even more important, he must be able to deal with horses---for before the blacksmith can begin his work, he has to get the horse to lift its leg.

   One of the blacksmiths in New York is James Corbin. He came to the country from Ireland in 1948. He not only makes horseshoes for the police but also works for a group of horse owners near the city. Corbin became interested in blacksmithing because his father did it, and, as he puts it, “It's a good way to make a living.”