题干

西门子、奔驰、博世等“百年老店”的成功有着共同的特质:对每件产品、每道工序都精雕细琢、凝神聚力、精益求精,追求高品质。“百年老店”之所以要追求高品质的商品,是因为(    )

①高品质的商品是“百年老店”满足社会需求的重要条件

②高品质的商品有利于维持“百年老店”的良好形象,创造持续竞争优势

③“百年老店”以生产工艺精湛的产品为直接目的

④对产品精雕细琢可以提高成本形成价格优势

A:①②

B:①④

C:②③

D:③④

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答案(点此获取答案解析)

A

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阅读理解

C

    Yangzhou paper-cutting, with a history of 2,000 years, can be dated back to the Sui Dynasty, making Yangzhou one of the places where paper-cutting first became popular.

    In the Sui Dynasty, the people of Yangzhou would cut colourful paper or silks and satins(缎子) to celebrate festivals. It is said that Emperor Yang came to Yangzhou three times. In winter, the flowers and trees in the garden become dry and weak. The Emperor ordered the girl servants to cut fine silks and satins into flowers and leaves and use them to decorate the trees and lakes, copying nicely the looks of spring and summer. Since then, “colorful brocade cutting” (织锦缎) has become a popular art in Yangzhou.

    In the Tang Dynasty, the paper-cutting industry was highly developed and a large amount of high-quality paper was made as presents to the Court(宫廷).

    In the Qing Dynasty, because of the economic development, the people of Yangzhou became interested in wearing fine clothing, especially embroidered clothing(刺绣). The embroidered designs was based on paper-cuts. The most well-known of them was Bao Jun, a paper-cutting master. He won a high reputation(名声) as Magic Scissors(剪刀) for his wonderful cutting skills.

    After the People's Republic of China was started, the Chinese government accepted the importance of paper-cutting like many other arts and skills. In 2007, China Paper-cuts Museum opened to the public in the back garden of the Wangs' Residence(住所), Yangzhou, greatly helping the development of Yangzhou paper-cutting.