McDonald's China changed its business name,and consumers aren't lovin' it. Chinese  media reported ____Wednesday evening that McDonald's Chinese business changed its company's name from Maidanglao, a loose transliteration of the English name, to Jingongmen, or Golden Arches, on Oct. 12.

    ____the fast food chain promised its fans on its Weibo microblog that stores in China will still bear the old name____new name was immediately laughed at by net users for sounding unsophisticated (不复杂的).

    Picking a Chinese name can be difficult for foreign brands.US home-sharing company Airbnb earlier this year chose 'Aibiying' or 'welcome each other with love' for its Chinese operations, but the name was____(bad)received for being difficult to pronounce. Last month, NBA team Dallas Mavericks asked____fans to come up with a new Chinese name because the current xiaoniu is a mistranslation,____ (mean) 'little cows.'

    McDonald's opened its first restaurant in China in 1990,and the brand, closely____(associate) with a Western lifestyle, took off. Long lines formed whenever a new location opened.____ in recent years the fast food chain____(struggle) to maintain its growth trend in China as more prosperous, health-conscious consumers seek alternative dining ____(option).

    Around this period, there was discussion for a new logo for McDonald's, and design consultant Louis Cheskin convinced the company to maintain its branding with the arches.