题干

我国著名的饮料企业王老吉原先的广告词是“健康家庭,永远相伴”,缺乏个性的广告语没有让销售有多大起色。后来,王老吉提出了“怕上火,喝王老吉”的新广告语,专业定位于“消火”,销量于是猛增。由此可见

A:企业经营过程中必须注重企业形象

B:成功的企业经营离不开正确的经营战略

C:优美的广告语是企业经营成败的决定因素

D:企业必须把消费者的利益放在首位

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答案(点此获取答案解析)

B

同类题4

阅读下面材料,在空白处填入适当的内容(1个单词)或括号内单词的正确形式。

             A mong all the fast growing science and technology, the research of human genes, ____biological engineering as people call it, is drawing more and more attentionnow. Sometimes it is a hot topic ____(discuss) by people.

          The greatest thing that gene technology can do is to cure serious diseases thatdoctors at present can almost do nothing with, such as cancer and heartdisease. Every year, millions of people are murdered by these two ____(kill).And to date, doctors have not found ____ effective way to cure them. But if thegene technology ____(apply) , not only these two diseases can be curedcompletely, ____(bring) happiness and more living days to the patients, butalso the great amount of money people spent on curing their diseases can besaved, so ____ benefits the economy as well. In addition, human life span(寿命) can be prolonged.

         Gene   technology can help people to give birth to more healthy and clever children.Some families, with the English imperial(皇室)family being a good example, have hereditary diseases. This means theirchildren will for sure have the family disease, ____ is a great trouble forthese families. In the past, doctors could do nothing about hereditarydiseases, ____ gene technology can solve this problem ____(perfect). Thescientist just needs to find the wrong gene and correct it, and a healthy childwill be born.