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Walkdown the drinks section at the supermarket.Look in the drink cooler in yourlocal convenience store.A new drink is taking up more and more space on theshelves,and that drink iswater.Bottled water sales in the US rose to 1.7 billion gallons in 2010 forplastic bottles alone,compared to totalsales of only 700 million gallons in 1990.Whereas bottled water was onceassociated only with the rich and the privileged (特权阶层),it is now regularlydrunk by people at all income levels despite the fact that the price of bottledwater can be between 240 and 10,000 times higher per gallon than tap water.Whataccounts for this surprising increase in demand?

Traditionally,people have drunk bottled water for health reasons.Thepractice of “taking the waters” originated with the Romans,who believed that aperson developed a healthy mind by building a healthy body.Across Europe,drinking or bathing in mineral water has been associatedwith the power to cure various diseases.Health spas at Evian in France andPellegrino in Italy began bottling water so that their consumers could continuetheir treatments at home.The consumers in the 21st century are also concernedabout health.However,in America,where the habit of drinking bottled water is relatively new,the concern is often more related to the purity orsterilization (消毒) of the water thanto its mineral contents.Americans are often worried about the effects of thechemical pollution and other contaminants on the water supply.ManyAmericans view bottled water as a safe alternative to tap water.

Furtherreasons for drinking bottled water are its usefulness as an aid to digestion,as a complement to a good meal in a restaurant,and for taste.City tap water is often treated with chlorine(氯) to guard against harmful micro­organisms.Chlorine,as well as metals from pipes and tanks used to distributeand store tap water,can leave behind anunpleasant taste.

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    工业化时代,学校的教育映射了工业化集中物流的经济批量模式:铃声、班级、标准化的课堂、统一的教材、按照时间编排的流水线场景。这种教育为工业时代标准化地“制造”了可用的人才。而大数据教育将呈现另外的特征:弹性学制、个性化辅导、社区和家庭学习、每个人的成功。世界也许会因此安静许多,而数据将火热地穿梭其中,人与人(师生、生生)的关系将通过人与技术的关系来实现,正如现在过春节拜年,不通过短信、电话、视频、微信,还能像20年前那样骑自行车挨家挨户拜年吗?大数据时代,无论你是否认同技术丰富了人类的情感,技术的出现,都让我们再也回不到从前了。

    一个学生考试得了78分,这只是一个“数字”;如果把背后的因素——家庭背景、努力程度、学习态度、智力水平等,与78分联系在一起,就成了“数据”。大数据与传统的数据相比,有非结构化、数据量巨大、数据分析由专家层变化为用户层、大量采用可视化展现方法等特点,这些特点正好适应了个性化和人性化的学习变化。目前教育变革的讨论,过于集中于在线教育(远程、平板、电子、数字),这正像任何一种科技让人们最先想到的都是偷懒的哲学,自动化时代最先想到的是卓别林电影中的自动吃饭机,多媒体时代人们最先想到的是游戏。在线教育本身很难改变学习,在这场教育革命的浪潮中,由在线教育引发的教育从数字支撑到数据支撑的变化,却是很多人没有在意的巨大金矿。

    教育环境的设计、教育实验场景的布置,教育时空的变化、学习场景的变革、教育管理数据的采集和运用,这些过去靠“拍脑袋”或者理念灵感加经验的东西,在云计算、物联网、大数据的背景下,变成一种数据支撑的行为科学。教育将成为继经济学之后,一门不再靠理念和经验传承的社会科学,大数据时代的教育,将变成一门实实在在的实证科学。

    目前的经济社会,已经进入后工业化的大数据时代,人与机器的主流社会关系逐渐转向人与数据之间的关系。若干年后社会的竞争将以服务和创新为核心的,然而我们今天的教育还受制于减少犯错和标准化的“魔咒”。大数据教育提供了另外一种可能,标准化的教育将转向网络完成,而个性化的人才培养将主要由学校承担:越来越小的班级、越来越近的学校、越来越聚焦的教育支持、越来越个性化的培养方式。这将使教育摆脱工业化时代的模式。