The vast majority of people can buy pretty much anything they need. Not anything they want, necessarily, but anything they need to achieve a satisfactory degree of creature comfort: clothing, water, shoes and food.

    During my childhood, a Michael Pollan book would have been the prize of my year, were I to find it waiting under my Christmas tree or open it upon my birthday. I also used to be thrilled at receiving necessary things, like simple socks or gloves, as present. Nowadays I have too many gloves. I purchase leather gloves online that appear to be a good deal or just because I like their look.

    Prosperity (富足) is a good thing, right? Yes, of course. But for me, I find that the greater ease with which such a generous gift is purchased, the less significance it has when given. This is why I try harder at gifts.

    My first line of dealing with this problem is simply understanding the effect of a little time spent. Even writing out a thoughtful or funny card goes a lot further than a “cute top” purchased from a popular shopping website.

    Need help? Go to your printer. There's paper in there. Fold one sheet in half and draw a heart on the front. Open it up and fill the card with a poem or a few words of your own. Not only is it obvious that you took the time to select your words and write them down, but now you force the reader to stop for a short time and consider what you were trying to accomplish with them. The effort made by the two of you is the gift.

    No matter how you decide to spend a little more time on your giving, the point is just quite simply that you do. You don't have to give a person a handmade paper boat to get a reaction. But you won't be sorry if you do.