题干

2017年12月3日至5日,以“发展数字经济,促进开放共享——携手共建网络空间命运共同体”为主题的第四届世界互联网大会在浙江乌镇举行。“互联网+”时代,企业需要满足消费者的个性化需要,改变传统以产品利益点为输出内容的传播方式。我国某百年啤酒企业及时改变品牌定位,开始从“爸爸的啤酒”向“年轻人的啤酒”转变。该企业经营策略的转变是因为(    )

①抓住核心消费群体可能制胜

②年轻人更具超前消费的理念

③消费的变化引导生产的调整

④消费的升级决定产品的转型

A:①②

B:③④

C:①③

D:②④

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答案(点此获取答案解析)

C

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阅读理解

       An environmental group called the Food Commission is unhappy and disappointed because of the sales of bottled water from Japan. The water, it angrily argues in public, has traveled 10,000 “food miles” before it reached Western customers. Transporting water halfway across the world is surely the extremely stupid use of fuel when there is plenty of water in the UK. It is also worrying that we were wasting our fuel by buying prawns from Indonesia (7,000 food miles ) and carrots from South Africa (5,900 food miles).

        Counting the number of miles traveled done by a product is a strange way of trying to tell the true situation of the environmental damage due to industry. Most food is transported around the world on container ships that are extremely energy efficient. It should be noticed that a ton of butter transported 25 miles in a truck to a farmers' market doesn't necessarily use less fuel on its journey than a similar product transported hundreds of miles by sea. Besides, the idea of “food miles” ignores the amount of fuel used in the production. It is possible to cut down your food miles by buying tomatoes grown in Britain rather than those grown in Ghana. The difference is that the British ones will have been raised in heated greenhouse and the Ghanaian ones in the open sun.

       What is the idea of “food miles” does provide, however, is the chance to cut out Third World countries from First World food markets. The number of miles traveled by our food should, as I see it, be regarded as a sign of the success of the global trade system, not a sign of damage to the environment.