题干

选出正确的图片(  )

A:

B:

C:

上一题 下一题 0.0难度 选择题 更新时间:2019-02-18 10:18:01

答案(点此获取答案解析)

C

同类题3

阅读下面的文字,完成小题。

    奉旨出差令、朝珠耳机、宫廷娃娃……当600岁的故宫以多种文创产品的形式出现在大众生活中时,既让人惊讶,也让人感到新鲜和好奇,不少年轻人纷纷“路转粉”。

    古老的故宫,用了一种流行的方式诠释了博物馆该如何体现“文化+创意”。

    文创产品之于博物馆里的文物与文化积淀,好比好酒与酒器,香醇的老酒配上各色的酒坛、酒杯,既能帮助品酒者深刻地感受酒文化,还能够让老酒卖个好价钱。

    我们知道,文创产业的出现是以文化与创意作为基础。其外延是借助现代科技手段对文化资源、文化用品进行创造与提升而产出的高附加值产品。文创产业的核心是文化内涵。其根本是为文化产品的宣传服务,在实现旅游纪念与博物馆宣传的同时,提升公众的审美与认知能力。

    因为工作和兴趣,笔者每到一地,都喜欢看看当地的博物馆以及文化基地,发现各地文创产业水平参差不齐,大部分尚停留在为看而看、为展而展的阶段,陈旧的模式既没有诠释出文化的内涵,也没有挖掘出文化背后的衍生产业链。一些地方尽管已经有了文创开发的苗头,可是产品单一,体现不出自身特色,书签、布偶、手机链等产品设计雷同,缺乏创意,更难提文化表现力。

    透过这些现象可以感觉到,很多博物馆的管理者并没有真正理解“文创”二字的内涵,也没有花心思认真探索,更难以体会到文创所带来的效益,久而久之,便更加固守旧有、故步自封,最终导致与文化市场、百姓的文化需求日渐拉开距离。

    处理好文物与“文创”的关系,不妨学习一些民营企业的文创产业。不久前,我和孩子去长隆野生动物园游玩,大开眼界。从布偶到衣服、从书包到图书、从动漫到食品,全都经过了精心的创意设计。让游览者在观赏与游戏中,既感受到了快乐,又将关爱野生动物、与大自然和谐相处的理念印刻到脑海中。孩子回家后,只要看到这些从动物园买回来的各种小物件,就会情不自禁地哈哈大笑,希望能够再去看看玩玩。您瞧,一个小小的文创产品,一旦形成强大的品牌,就有了不可思议的吸引力。

    凸显文化内涵,尊重受众兴趣,加大与市场力量的创意合作……其实,在国外,像大英博物馆、卢浮宫、大都会博物馆等,早就已经做出了大量成功的尝试,文创产品已经成为其文化内涵和外延不可分割的一部分。

    当然,在推动文创产业的同时,必须未雨绸缪。不应该媚俗,更不应该迁就市场与资本。博物馆推动文创产业,需要画一条红线,不可以降低传统文化价值以逢迎市场,有原则、有品格的文创产品开发,才会得到更多受众的认可。还是以故宫为例,故宫品牌大火,很多人希望分一杯羹,有的甚至脑洞大开玩起了“恶搞”系列,但是这些全部被“一票否决”,故宫文创的原则是“必须健康向上”。

    我们期待,陈列在博物馆中的文物,也能够活活起来,也能够拥有蓬勃的生命力,成为文化与产业融合的旗帜,引领更多的文创产业走向规范发展与成熟。

(选自《人民日报》2017年5月11日17版朱磊《当文物遇到“文创”》)

同类题4

阅读下列短文, 从每题所给的四个选项(A、B、C和D)中选出最佳选项。


    With over 300 years of history, Harvard University, US, welcomed its first-ever Chinese commencement(毕业典礼) speaker. On May 26, He Jiang, a 2016 PhD(博士学位)graduate, gave a speech that stood for the graduate students at commencement. It's one of the highest honors for a Harvard graduate.

    In his speech, he told a story about his childhood. He grew up in a poor village in Hunan. Once a spider bit him on the hand, and his mother had to set his hand on fire to cure him. There were no doctors in the village, and this was the only cure a rural woman knew.

    When he got older, he couldn't help but think about why there wasn't a better cure at that time. And he thought out the answer ---- the unequal distribution of knowledge in the world.

     “Even today we haven't been very successful in bringing knowledge to where it's needed most,” said He. “Even basic life-saving knowledge we can get easily in the modern world is often unavailable in poor areas.” According to the China Children and Teenagers Foundation, there are still around 3 million children in China lacking education, and most of them live in rural areas.

     “One of the biggest problems for rural students is that they lack chances as well as motivation(积极性). It disturbs me that many people in rural areas think studying is useless.” Said He.

    But He Jiang knows how education can change people's lives. “I just hope my experience can give those rural students a bit of encouragement and hope,” said He.