What is the first thing you notice when you walk into a shop? The products displayed (展示) at the entrance? Or the soft background music?
But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shop’s scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.
A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers’ intension to purchase increased by 80 percent.
When it comes to the best shopping streets in Pairs, scent is just as important to a brand’s success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.
Some years ago, the focus for brand name shopping was on a few people with sales assistants’ disproving attitude and don’t-touch-what-you-can’t-afford displays. Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.
Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut (椰子) scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store’s windows to smell books, pots and drawers, in search of their perfect scent.
【小题1】According to the passage, what is an increasingly powerful tool in the success of some brand store?

A．Friendly assistant.	B．Unique scents.
C．Soft background music.	D．Attractive window display.

【小题2】E-shops are mentioned in the passage to ______.

A．show the advantages of brick-and-mortar stores

B．urge shop assistants to change their attitude

C．push stores to use sights and sounds

D．introduce the rise of e-commerce

【小题3】The underlined word “destination” in Paragraph 5 means ______.

A．a platform that exhibits goods

B．a spot where travelers like to stay

C．a place where customers love to go

D．a target that a store expects to meet

【小题4】The main purpose of the passage is to ______.

A．compare and evaluate	B．examine and assess
C．argue and discuss	D．inform and explain

   The editor of the new Cool Camping Britain guide chooses some of his favorite new finds in England, Wales and Scotland.

Cleadale, Isle of Eigg, Inner Hebrides

Is this Britain’s most beautiful campsite? From the grassy point looking seaward to the mountains, it’s not hard for campers to see how the island inspired The Lord of the Rings author’s fantasy landscapes. The campsite itself is as wild and wonderful as its setting.

Open April — September, from ￡5 per tent per night.

Swattesfield, Thornham Magna, Suffolk

Deep in the wilds of north Suffolk, this seven-acre campsite has only been open for a few years, with two fields separated by a lake and surrounded by woodland. The position is perfect. It’s a great place to do nothing but get into nature. You can put up your tent in the bottom field or the woodland beyond.

Open Easter —October, from ￡10 per tent per night.

Pleasant Streams Farm, near St Austell, Cornwall

This site, by a lake, is all about simple pleasures. Located in the former mining village, it has a summerhouse（凉亭）with books and games for a rainy day. There are many animals including pigs, hens, goats and ducks on the farm and a pub just a 10- minute stroll away. There’s very little to do here, no bells and no whistles. Campfires are encouraged.

Open Easter — September, from ￡10 per tent per night.

Troytown Campsite, St Agnes, Isles of Sciily

Its only campsite, Troytown, couldn’t be in a more remote position. Isolation is its greatest advantage — so bring plenty of books to read and don’t expect a phone signal. But at least one of life’s necessities is available. Lying on the hillside overlooking the bay and near the island of the Gugh, it might just win the prize for best beer garden view in England.

Open March-- October, from ￡7. 50 per tent per night,

【小题1】Which of the following is TRUE about Cleadale, Isle of Eigg, Inner Hebrides?

A．It has been open for a few years.	B．A beautiful lake surrounds it.
C．It offers the longest service.	D．The rent of a tent per night is the lowest.

【小题2】Which place can you choose if you like a simple farm life?

A．Cleadale, Isle of Eigg, Inner Hebrides.

B．Swattesfield, Thornham Magna, Suffolk.

C．Pleasant Streams Farm, near St Austell, Cornwall.

D．Troytown Campsite, St Agnes, Isles of Scilly.

【小题3】In Troytown Campsite, St Agnes, Isles of Scilly, you can’t ________.

A．contact others by phones	B．view the bay from the hillside
C．get everyday necessities	D．relax yourself by reading