1.阅读理解- (共1题)
Skywriting is a form of advertising in which a pilot is bound to spell out a brief slogan or catchphrase in letters formed by smoke. In general, a customer would choose a specific place and time for the skywriting to appear. The message would only last as long as winds are relatively calm and the sky is clear. Single plane skywriting has largely been replaced by multi-plane "skytyping" , a computer-controlled method involving puffs of smoke from a row of aircraft.
The first official skywriting show took place over New York City in November of 1922. A skywriting pioneer and Royal Air Force(RAF)pilot named John Savage sat with the president of the American Tobacco Company, George Hill, as a fellow RAF ace pilot named Captain Cyril Turner flew into position over New York City. Captain Turner spelled out "HELLO USA CALL VANDERBILT 7200" in white smoke. Over47,000 people called the number, which happened to be the Vanderbilt Hotel where George Hill was staying. Hill became convinced that the skywriting advertisements would work well to promote his Lucky Strike cigarettes.
Skywriting continued to grow in popularity as both an advertising medium and a personal message service. Customers could request anything from "Eat at Joe's" to "Will You Marry Me?"Messages and slogans would naturally have to remain short, but even a simple phone number could produce a lot of curious potential(潜在的)customers for a small investment.
The development of the national highway system after WW Ⅱ spelled the beginning of the end for the skywriting industry. Instead of posting a few words in the sky, advertisers could now fill entire billboards with all sorts of pictures. Thousands of captive audience would pass by these new advertising signs every day, unlike the precious few who would come across a typical skywriting message. Many aerial(空中的)advertising companies turned to permanent banners(横幅)pulled behind low-flying aircraft instead.
Some skywriting is still performed today, although only a select number of pilots have the skills necessary for the job.
【小题1】What do we know about skywriting?A.It is made up of smoke and clouds. |
B.It is performed by computers at present. |
C.It appears where the pilot wants. |
D.It is a kind of ad made in the sky. |
A.satisfied all of the needs of customers |
B.was an effective advertising style |
C.appealed to few customers |
D.ended up with a message service |
A.Because skywriting was too expensive to advertise. |
B.Because planes were greatly reduced after WWⅡ. |
C.Because billboards could attract more audience. |
D.Because it wasn't easy to do such a thing. |
A.Why people need skywriting |
B.How to do skywriting |
C.When it is good to do skywriting |
D.What skywriting is |
2.完形填空- (共1题)
One year after Tom was born, his parents had a car accident. They never _____. Tom's 85-year-old grandmother was too _____ to take care of him. As a result he was put up for adoption(领养). He was adopted by a middle-aged couple who had no _____ of their own. They were not rich and received little education, but they were _____ people.
As Tom grew up, he _____ a lot of problems at school. He didn't learn _____ and had trouble in reading. His _____ sometimes laughed at him. What they said made Tom _____.
As he couldn't _____ the other students at school, he dropped out of school and came back home. But he didn't stop learning. He had big dreams. Though he didn't learn fast he kept ______ himself at home.
After many years of learning at home, he ______ overcame his difficulties. Today he is a very ______ speaker and author. While he was at school, his self-esteem(自尊)and ______ were low because of others' making fun of him. It took him many ______ to realize his dreams.
When listening to his videos and tapes, we can feel his confidence. He tells his ______ and how he overcame the challenges in his life. He has a very ______ sentence, "You cannot expect to achieve new goals or move beyond your present situation ______ you change. "
For those who have low self-confidence, I suggest you ______ reading about Tom's world. Many people have so much potential(潜能)to be discovered. If you have a dream, then start today to ______ yourself towards it. If someone like Tom who has ______ in learning can make such achievements, why can't you succeed?
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3.用所给词的正确形式填空- (共1题)
【小题1】We suggested in a ________(persuade)tone of voice that she do it immediately.
【小题2】The more you practise, the more ________(skill)you'll become.
【小题3】These new facts, together with other evidence, prove his ________(innocent).
【小题4】All of them held their ________(breathe) to see who would win the election.
【小题5】He was so ________(fool) that he should believe that liar.
【小题6】As an assistant manager, he has been selected for ________(promote).
4.单句改错- (共1题)
【小题1】I finally persuaded her going to the dinner party though she refused me at first.
_____________________________________________________________
【小题2】We decided to have our new product advertising on TV to increase sales.
_____________________________________________________________
【小题3】When it comes to play basketball, nobody in our class can compare with Jack.
_____________________________________________________________
【小题4】The press conference meant to warn us not to forget the history.
_____________________________________________________________
【小题5】Even if I will fail to achieve my goal this time, I won't be discouraged.
_____________________________________________________________
【小题6】Parents try to cure their children for their bad habits.
_____________________________________________________________
【小题7】Never be taken in by him;he is always tricking people in lending him money.
_____________________________________________________________
【小题8】Do you have any ideas what to deal with the difficult problem?
_____________________________________________________________
【小题9】The fresh air will benefit to you after a long time of work.
_____________________________________________________________
【小题10】They didn't agree to sign any agreements aimed to oppose each other.
_____________________________________________________________
5.短文改错- (共1题)
We are very glad to have the chance to visit to the British Museum. No other museums can take place of the British Museum. It is a famous tourist attraction for tourist all over the world. It consists of many showrooms, one of what is the showroom of China. It was divided into several parts to display different objects from China. When you look around the showroom, it may seem strangely to you that Britain should have taken so much valuable things from China.
If you don't have enough time or don't want to leave out something, I suggest that you should make a list of the things you want to see. While visited the museum, you should keep your eyes open.
6.选用适当的单词或短语补全句子- (共1题)

【小题1】Every guest in the hotel can surf the Internet ________ through Wi-Fi.
【小题2】I ________________ getting up early and going to bed early now.
【小题3】His novels often________________ the improvement of country life.
【小题4】The salesman said the second-hand car was in good condition, and I was foolish enough to ________________ it.
【小题5】The kids are very naughty. They always ________________ their neighbors.
【小题6】I'm sure you'll have to ________________ your laziness sooner or later.
【小题7】Nowadays more and more people _______________ the danger of smoking.
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【1】题量占比
阅读理解:(1道)
完形填空:(1道)
用所给词的正确形式填空:(1道)
单句改错:(1道)
短文改错:(1道)
选用适当的单词或短语补全句子:(1道)
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【2】:难度分析
1星难题:0
2星难题:0
3星难题:0
4星难题:0
5星难题:0
6星难题:0
7星难题:0
8星难题:0
9星难题:6