1.阅读理解- (共1题)
One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food (垃圾食品) later in their trip. In department stores, the women’s shoe section is generally next to the women’s cosmetics (化妆品) section: while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later.
Besides, businesses seek to appeal to customers’ senses. Stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.
When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decisions in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $ 10 million houses.
【小题1】Why do stores usually display fruits and vegetables in the first section?
| A．To save customers time. | B．To show they are high quality foods. |
| C．To help sell junk food. | D．To sell them at discount prices. |
| A．Opening the store early in the morning. | B．Displaying British wines next to French ones. |
| C．Inviting customers to play music. | D．Filling the store with the smell of fresh bread. |
| A．The house structure is a key factor customers consider. |
| B．The more costly the house is, the better it sells. |
| C．An ocean view is much to the customers’ taste. |
| D．A good first impression increases sales. |
| A．To explain how businesses turn people into their customers. |
| B．To introduce how businesses have grown from the past. |
| C．To report researches on customer behavior. |
| D．To show dishonest business practices. |
2.完形填空- (共1题)
My kids and I were heading into the supermarket over the weekend. On the way, we spotted a man holding a piece of paper that said, “_______ my job. Family to Feed.”
At this store, a _______ like this is not normal. My 10-year-old noticed him and make a _________ on how bad it must be to have to stand _________ in the cold wind.
In the store, I asked each of my kids to _______ something they thought our “friend” there would _________. They got apples, a sandwich and a bottle of juice. Then my 17-year-old suggested giving him a _________. I thought about it. We were _______ on cash ourselves, but… well, sometimes _______ from our need instead of our abundance is ________ what we need to do! All the kids __________ something they could do away with for the week.
When we handed him the bag of ________, he lit up and thanked us with ________ eyes. When I handed him the gift card, saying he could use it for __________ his family might need, he burst into tears.
This has been a wonderful ________ for our family. For days the kids have been looking for others we can ________! Things would have played out so __________ if I had simply said, “No, we really don’t have __________ to give more.” Stepping out not only helped a brother in ________, it also gave my kids the __________ taste of helping others. It’ll go a long way with them.
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3.七选五- (共1题)
The Science of Risk-Seeking
Sometimes we decide that a little unnecessary danger is worth it because when we weigh the risk and the reward, the risk seems worth taking. 【小题1】 Some of us enjoy activities that would surprise and scare the rest of us. Why? Experts say it may have to do with how our brains work?
The reason why any of us take any risks al all might have to do with early humans. Risk-takers were better at hunting, fighting, or exploring. 【小题2】 As the quality of risk-taking was passed from one generation to the next, humans ended up with a sense of adventure and a tolerance for risk.
So why aren’t we all jumping out of airplanes then? Well, even 200,000 years ago, too much risk-taking could get one killed. A few daring survived, though, along with a few stay-in-the-cave types. As a result, humans developed a range of character types that still exists today. So maybe you love car racing, or maybe you hate it. 【小题3】
No matter where you are on the risk-seeking range, scientists say that your willingness to take risks increases during your teenage years. 【小题4】 To help you do that, your brain increases your hunger for new experiences. New experiences often mean taking some risks, so your brain raises your tolerance for risk as well.
【小题5】 For the risk-seekers a part of the brain related to pleasure becomes active, while for the rest of us, a part of the brain related to fear becomes active.
As experts continue to study the science of risk-seeking, we’ll continue to hit the mountains, the waves or the shallow end of the pool.
| A．It all depends on your character. |
| B．Those are the risks you should jump to take. |
| C．Being better at those things meant a greater chance of survival. |
| D．Thus, these well-equipped people survived because they were the fittest. |
| E．This is when you start to move away from your family and into the bigger world. |
| F．However, we are not all using the same reference standard to weigh risks and rewards. |
| G．New brain research suggests our brains work differently when we face a nervous situation. |
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【1】题量占比
阅读理解:(1道)
完形填空:(1道)
七选五:(1道)
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【2】：难度分析
1星难题：0
2星难题：0
3星难题：0
4星难题：0
5星难题：0
6星难题：0
7星难题：0
8星难题：0
9星难题：3