How to write a business apology letter?

    Drafting a good business apology letter is one of the basic tasks a businessman has to complete{#blank#}1{#/blank#} It can also retain(保留) the customer, and even strengthen your relationship with the customer.

    {#blank#}2{#/blank#} Then a business apology letter can be drafted and sent to the customer without delay. However, if you doubt that there are legal issues, it's better to delay sending a formal reply until you receive legal advice.

    Before drafting a letter of apology, you should first consider the reason for the apology{#blank#}3{#/blank#} Then thoroughly investigate the issue to determine exactly what went wrong. Decide who you need to apologize to, how you should apologize, and when would be the best time to send the apology letter.

    {#blank#}4{#/blank#} 1) Get comprehensive(综合的) details about how the situation unfolded; 2) Stick to the facts of the immediate situation; 3) Acknowledge any pain or damage suffered by the customer; 4) Outline the company's role in the incident; 5) State that the company regrets the situation; 6) Apologize to the customer sincerely, etc.

    Include all of the above elements to produce a concise and appropriate business apology letter. Keep the letter as brief as possible and be mindful of the tone of the letter{#blank#}5{#/blank#} 

A. Find out if the problem has affected anyone else.

B. A well drafted apology can limit the damage done.

C. Tell the customer that the situation will not occur again.

D. A letter of complaint should be investigated as soon as possible.

E. A good sample letter would take account of the following issues.

F. A respectful and considerate tone will go a long way towards rebuilding a damaged customer relationship.

G. It is better to make an apology, even though the company is not at fault, than to risk losing a valuable customer.